Throughout June, people's lives seem to be surrounded by the World Cup and crayfish. However, in the mobile phone industry, from Huawei's 'very scary technology' to the vivo NEX lift camera, to Xiaomi 8 his OPPO Find X flagship...
In the war, it is no longer appropriate to describe the competition in the domestic mobile phone industry in June. In the context of the global decline in mobile phone sales, Huawei, OPPO, vivo and Xiaomi are also facing serious challenges. Therefore, domestic mobile phone brands are looking for ways to break.
Very scary technology sparks controversy
On June 6, Huawei's 'very scary technology' unveiled the mystery. Prior to this, Huawei made a wave of marketing around this technology, which caused controversy in the mobile phone industry. Some mobile phone brands even expressed strong Dissatisfaction, and repeatedly shelled Huawei.
For Huawei's 'very scary technology', Xiaomi President Lin Bin issued a microblogging counterattack saying: Xiaomi 8 and everyone are preparing for the Xiaomi 8 conference on Thursday, very excited to find that Xiaomi 8 has a lot of 'very scary technology', one page Can't write paper, what should I do?
Coincidentally, Luo Yonghao, who is known as a cannon in the mobile phone circle, also expressed his opinion on 'Very scary technology' on Weibo: Someone has always advised me that people who love bragging X don't want to blow, but also nonsense about what's done, they just blow it again. Serve you. After Yu Chengdong was responsible for Huawei's terminal, he sold Huawei's mobile phone to be the first in the country. Today, he only said the phrase 'very scary technology'. As a result, multimedia and Internet users did not even see this technology as scary. Under the circumstances, the group ridiculed to a climax...
In fact, after the release of the Xiaomi 8 mobile phone, it did not see a lot of 'very scary technology'. It seems that Xiaomi is beating again. In contrast, Luo Yonghao’s words on Weibo, It is like a mood. Of course, many people are questioning Huawei's 'very scary technology'. After many disputes, it has triggered a public opinion war, and the scary technology has become a hot spot in the mobile phone circle in June.
OPPO and vivo are competing for screens
Over the years, OPPO and vivo have been called the blue-green brothers' mobile phone brands, all of which have been labeled as imitation. Since last year, Vivo took the lead in launching full-screen mobile phones and under-screen fingerprint phones, OPPO has also begun to catch up with innovation. In June of this year, the contest between the two major brands of OV was upgraded again.
This year, Liu Haiping has become the mainstream form of full-screen mobile phones. In the actual experience, Liu Hai-style design can certainly increase the screen share of mobile phones, but some of the bangs can not be used in playing games. To this end, many mobile phone manufacturers have begun. Looking for a new design solution to increase the screen share of a full-screen mobile phone. Previously, Xiaomi MIX placed the front camera on the bottom of the phone, which is a solution, but it affects the self-timer experience.
June 12, Vivo NEX officially unveiled. In order to increase the screen share, vivo NEX equipped with a lifting front camera, usually hidden inside the phone, but the sensor and handset, also made a new design. Through a series of technological innovation , Vivo NEX became a full-screen mobile phone with a screen ratio of up to 91.24%. After a lapse of one week, OPPO's four-year-old Find series opened a conference in Paris, France. The design of Find X is more aggressive, with cameras and sensors. All of this is hidden inside the phone and will pop up when needed. This design will increase the percentage of Find X screens to 93.8%.
It is not difficult to see that some technical innovations of OPPO and vivo are all efforts to improve the screen ratio. For consumers, the Vivo NEX solution is better. After all, Find X uses the lift camera to unlock the time. Be slower. Just, consumers really like Find X or vivo NEX, which still needs market validation.
Written in the end: As in previous years, domestic mobile phones are rushing to launch their flagship mobile phones before the launch of Apple's new products. In the context of the decline in smartphone sales, the competition between domestic mobile phone brands is more intense. To this end, Huawei, OPPO and Vivo has come up with some heavyweight technological innovation to seize the market. Because of this, this year's June mobile phone industry will be fighting again and again.