On June 27th, organized by China National Grid, Gome Electrical Appliances, Dazhong Electric and International Copper Association and other organizations supported the 'Bathing of a Beautiful and Beautiful Life - 2018 Water Heater Getaway Tour' in Beijing Dazhong Electric Zhongta Branch. Officially launched, the United States and other domestic water heater market leading brands have participated in the event.
On June 27th, the '2018 Water Heater Gets a Journey' started in Beijing Dazhong Electric Zhongta Store.
In recent years, China's gas-fired water heater industry has experienced rapid development both in terms of overall scale and product structure under the influence of consumption upgrades and related national policies. According to data from Ove Cloud Network, the sales volume of gas water heaters in China reached a scale in 2017. 34.27 billion yuan, a year-on-year increase of 14.7%, significantly higher than the overall water heater market growth rate of 5.8%. Gas water heater product structure to a large number of rising, high-end upgrade to further strengthen the trend.
At present, with the transformation of major contradictions in our society, water heaters closely related to consumers' daily lives have also been given new expectations. On the demand side, safety, constant temperature, comfort and health have become the main demands of consumers for gas water heaters; On the supply side, water heater companies continue to introduce products with more advanced technology, more features, more design and aesthetics through innovation.
Lu Shenghua, editor-in-chief of China National Grid, said that China National Grid, as the authoritative media for the home appliance industry, is also a promoter of the quality of home appliances, and has been working hard to boost the consumption of the Chinese home appliance market. During the '2018 Water Heater Tour' event, China National Grid will jointly fuel gas water heater brand enterprises, channel manufacturers through product evaluation, user experience and factory lines and other forms to let consumers understand and experience the difference between high-quality gas water heaters, reduce the information between water heater manufacturers and consumers Symmetrical, and will find in the journey of seeking a trip, find the 'Quality Star' products, provide a valuable reference for consumers to understand, buy high-quality gas water heaters.
Yang Zhantao, manager of Midea Group's Kitchen and Hot Water Division Beijing Branch
Yang Zhantao, manager of Midea Group's kitchen and hot water business Beijing branch, believes that a quality gas water heater should pay more attention to a safe, comfortable and healthy bathing process. At the same time, he also mentioned that water heaters need to take into account space aesthetics and design aesthetics. For the problem of high housing prices in first-tier cities and small indoor space, water heaters need to solve the problem of small kitchen and insufficient space while achieving a safe and enjoyable bathing experience.
In response to this consumer's pain point, Midea broke the traditional thinking of home appliance R&D, and lightweight, minimalist and other young elements were implanted. A new generation of thermostatic gas water heaters, Midea Mini Spa gas water heaters, was implemented subversively. Space in the 'small'. Mini Spa uses a compact body design to efficiently coordinate the distribution of routes, optimize the layout of the routing path and cable management card position; innovation and optimization of component modeling, enhance the degree of fit, reduce the hollow area; at the same time, parts The arrangement is more compact, and the reasonable spacing achieves space efficient use. Midea Mini Spa Water Heater leaves more free space for users to return more space occupied by redundancy to the user to place other daily needed kitchenware for the user to make room. More space.
'2018 Water Heater Gets Journey' Officially Launched
In fact, for the category of gas water heaters, Midea has been conducting technical research and product innovation on the basis of in-depth insight into consumer demand. For example, Midea's high-end custom home appliance Beverly I8 water heater, using 3.0T zero cold water, adaptive constant temperature system, sine Innovative technologies such as sonic noise reduction solve cold water waiting for industry problems and create a constant temperature, comfortable bathing environment for users.
And the United States joint Suning released the water and gas dual-regulated constant temperature gas water heater R2, using water and gas double adjustment, intelligent variable rise and five security technology, direct hits, cold and hot, water pressure instability and other pain points, bringing new users Water experience. It is worth mentioning that the water and gas double-tuning system of this water heater is equipped with a highly sensitive water regulating valve, water flow sensor and high-performance gas proportional valve, which can realize the automatic ratio adjustment of the waterway and the water temperature. Always constant, no need to worry about the summer water is too hot, the winter water is too cold.
Insist on product research and development around consumer demand and enable the US water heater to achieve market leadership. According to data from Ove Cloud Network, the share of retail sales in the offline market for gas water heaters in the US took a leading position in the industry in 2017 and was highly recognized by consumers.
"The United States has consistently adhered to an attitude and philosophy that is higher than the industry standard, higher than the national standard, and created each of our products. The products that are promoted to the society also satisfy the various needs of different consumer groups as much as possible. ' Yang Zhantao said.
It is reported that Midea's Mini Spa constant temperature gas water heater has been fully launched. As a new generation of products, it not only meets the new demand for 'home space', but also is slimmer, smaller, and at the same time, it has stronger performance and brings a constant temperature bathing experience. Minimalist appearance, small extreme, concise shape, reshaping the new aesthetics of kitchen space, once again raising the aesthetic standard of home design, can be described as the amazing home appliance industry in the year.