As the most attractive event in sports competitions, it is also the most eye-catching presence. The World Cup has always been acknowledged as a 'thigh' super IP in the marketing industry. It is also a goal that major businesses scramble to snatch. Who can stand out in the World Cup marketing? Can occupy the hottest spot in the World Cup marketing? Big country brand TCL air-conditioning teamed up with the world football star Neymar, a vivid marketing lesson for the industry.
TCL Air Conditioning & Neymar Theme Advertising Brushed Global
From the moment of formal signing up as TCL Global Brand Ambassador, Neymar battled with TCL air-conditioning to focus on the eyes of fans all over the world. At the global conference of TCL & Neymar held in April, TCL air-conditioning accompanied Neymar to complete After the first show of injuries after numerous surprises, the TCL air-conditioner and Neymar's theme ads that have appeared together have swept the world's major cities and shopping districts twice. TCL & Neymar's TVC advertisements are even stronger. CCTV landed in the hundreds of millions of Chinese fans blowing a whirlwind T. In the summer of this World Cup, crazy TCL air conditioning & Neymar, bring fans and users worldwide unlimited passion, explode the entire vitality in June!
Why does TCL Air-Conditioning and Neymar's series of actions generate popularity throughout the world and is supported by a large number of fans? Industry expert analysis believes that a series of 'Neirmar' marketing of TCL's air conditioners can achieve great results, mainly to capture The following core points:
1. Neymar's international influence. Neymar has won many honors in the European arena, and is the leader of the popular Brazilian team in this World Cup championship. Its influence spans Europe and the United States and covers the world. TCL air-conditioning bundled with Neymar. The scope of influence has naturally been greatly improved.
Neymar &TCL air conditioning Analysis of strength radar chart
2, Neymar's fighting spirit. As the new king of international football, Neymar tends to be defended by his opponents, even down many times. However, the gritty Neymar never give up, but with tenacious The hard work and wonderful goals to prove themselves, and this coincides with the TCL air-conditioning for product excellence. The cooperation between the two, will undoubtedly help consumers understand the brand spirit of TCL air-conditioning more quickly.
Cenozoic star Neymar is popular with young people
3, Neymar's 'young state' traits. In the young Neymar, there are many characteristics of contemporary young people: self-confidence, self-confidence, like to express themselves. And the identity of 'new generation star' also makes him in the young people group There are many supporters. Under the leadership of Neymar, many young people have begun to take an interest in TCL air conditioners and joined the fans of TCL air conditioners.
In pursuit of the dream and struggling hard, Neymar led the Samba army to win the qualifying victories. The internationalized, differentiated and younger multi-dimensional marketing brought more extensive influence to the TCL air conditioner. In 2018 this In the World Cup Sports Year, TCL air-conditioners tied up with football superstar Neymar, succeeded in seizing the World Cup marketing C position, and relying on the powerful sports potential of Neymar and the World Cup, spread the brand image of TCL air-conditioning to the world. Today, Neymar will win the victory. , Carrying the blessings of fans from all over the world, to the 1/8 finals, and TCL air-conditioning will also start together to move toward a wider international arena!