The Jingdong 618 global mid-year shopping festival has not yet been exhausted. The senior executives of the Philips Healthy Life Business Group visited the Jingdong headquarters on 'Lightning'.
On the afternoon of June 28th, Egbertvan Acht, Global CEO of Philips Healthy Life Group, and Shen Tianhong, Vice President of Sales of Philips Healthy Life Group Greater China personally led a team to visit Jingdong Headquarters, and Senior Vice President of Jingdong Group, Jingdong Mall Electronics Yan Xiaobing, President of the Entertainment Business Group, and Liu Jun, President of the Home Appliances Division of Jingdong, met formally to sign the Global Strategic Partnership Agreement.
Jingdong Appliances and Philips formally sign a global strategic partnership agreement
According to the agreement, based on existing partnerships, the two parties will further deepen the smart home, channel expansion, big data analysis, supply chain collaboration and other multi-field strategic cooperation in the era of unbounded retail, and will strengthen global strategic cooperation to open up new markets worldwide , Bringing Philips' Healthy Living Solutions and Jingdong's Premium Services to More Global Users.
Focus on exploring unbounded retail Philips fully docked Jingdong new project
In fact, as early as 2010, Philips started cooperation and interaction with Jingdong in terms of products, markets, sales, services, etc. Since then, Philips’ overall sales of home appliances in Jingdong have maintained rapid growth, including high-end imported razors, and electric motors. The annual growth rate of toothbrushes, beauty appliances, broken dishes, etc. exceeds 50%.
During the 618 Global Mid-Autumn Shopping Festival that was just in the past, Philips ranked top in the category of electrical appliances, air purifiers, beauty appliances, and kitchen appliances among the Jingdong Home Appliances 618 sales rankings, and became the most popular among consumers during the 618 period. One of the international brands.
'To date, Philips has achieved a 30-fold increase in sales in JD. I personally witnessed the fruitful fruit of the cooperation between Philips and JD.' Shen Tianhong's use of 'enthusiasm never diminishes' to summarize Philips and JD. Cooperation status.
Shen Tianhong, Vice President of Sales, Greater China, Philips Health Life Group
When asked about the highlights of this cooperation, Shen Tianhong told live media including China National Grid: First, the cooperation between Philips and JD has been upgraded from a simple e-commerce platform to an exploration of unbounded retail. Second, the cooperation between the two sides Has been upgraded from purely trade-based cooperation to sales, product development, supply chain, big data, artificial intelligence and other all-round cooperation.
Liu Jun explained that in terms of big data cooperation, Jingdong can provide Philips with accurate consumer portraits to help them develop products. In the future, both parties may launch more localized products based on Chinese consumers. Unbounded retail, Philips Will actively respond to Jingdong's home appliance store, brand experience store, super experience store, Jingdong convenience store, etc., with the opportunity of Jingdong to promote channel sinking, help Philips expand the fourth, fifth-line market and even the rural market.
Liu Jun, President of Jingdong Home Appliances Division
It is understood that the cooperation between the two parties will cover marketing, channel expansion, supply chain management, product innovation and other aspects of the business, thereby optimizing resource allocation and comprehensively enhancing the consumer experience. For example, at the marketing level, Philips will fully participate in the Jingdong Group Super Brand strategy, deepening relevant cooperation from Jingdong home appliance peak marketing project to global customized new product listing project, triggering consumers' demand for innovative life.
In terms of supply chain, the two parties will optimize supply chain cooperation in trunk logistics, branch logistics, unbounded warehousing, etc. to achieve faster and more efficient service solutions. In addition, Philips will also conduct user insights based on Jingdong Big Data to analyze consumer behavior. We have deepened product research and C2B reverse customization from the order transaction path, consumer-related purchases, brand competitiveness index, consumer concern index, etc., to promote product innovation and upgrade.
Strengthening global cooperation Philips helps Jingdong 'going out to sea'
In the cooperation between platform vendors and brand owners, the previous cooperation is reflected in the platform manufacturers' empowerment of brand owners. The biggest surprise for the cooperation between Philips and JD.com should be the brand business's empowerment to platform vendors.
According to Shen Tianhong, Philips has a huge market share and abundant resources in the global market. With this cooperation upgrade, Philips will use the global layout advantage to help JD.com 'going to the sea', and the two sides will jointly expand the global market.
In fact, Jingdong has been accumulating power for expanding the international market. On the last day of Jingdong's '618 Zhongda Promotion', Jingdong received a $550 million strategic investment from Google, and the two sides announced that they will form a broad strategic partnership. .
It is understood that Google and JD.com will cooperate on a series of strategic projects, one of which is to develop retail solutions in various regions including Southeast Asia, the United States, and Europe. Combined JD.com's expertise in supply chain and logistics. Competence and Google's technological advantage, the two sides will work together to explore and build next-generation retail infrastructure solutions, providing consumers with valuable, personalized, smooth and convenient shopping experience.
At the same time, JD.com also plans to optimize a series of high-quality merchandise and sell through GoogleShopping in multiple regions around the world.
Industry analysts believe that the cooperation between Google and JD.com can help JD.com to sell its products to Europe, America, Southeast Asia and other countries to increase the speed of JD's international business expansion. Moreover, the cooperation between the two parties will help JD to avoid the risk of 'trade war'. .
Although JD and Philips have not announced more details of global strategic cooperation, it can be learned from the high-level rhetoric of both parties that Philips' healthy living solutions and JD's quality services will benefit more global users.