On June 28th, the launch conference of the China Household Electrical Appliances Association Meijian Electric Professional Committee and the Industry Development Summit Forum were held in Beijing. The first special committee of the Meijian (Jiahu) electrical appliance industry in China was officially announced. During the meeting, the Chinese household appliances The Association released the "2018 Meijian (protecting) Electrical Appliance Industry Research Report" (hereinafter referred to as the "Report"), which is also the first research report of China Meijian (electrical protection) electrical appliance industry.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that the China Household Electrical Appliances Association has set up a special committee to hope that this platform will allow the Meijian (electrical) appliance industry to develop healthily, orderly and rapidly, increase market awareness, and make cakes bigger. .
Rapid growth in the market has huge room for development
Benefiting from the improvement of China's economic development level and the pursuit of a better life by residents, electric razors, hair dryers, beauty instruments and other personal care and beauty and health appliances have ushered in rapid growth in China, especially in emerging categories such as electric toothbrushes. There has been an explosive growth.
According to the "Report", the current US-based (Jian) electrical appliances entered a period of rapid growth in China. In 2017, the retail sales of China's electric razors, hair care appliances and electric toothbrush products increased by 24% year-on-year, and the retail sales increased year-on-year. Up to 40%. Among them, the sales of electric shavers increased by 21% year-on-year, and the retail sales of hair care appliances increased by 49% year-on-year. The performance of electric toothbrushes was more eye-catching, and the retail sales grew by 92% year-on-year.
On-line market, due to its small size and light weight, the sales of Meijian (shen) appliances have shown a spurt growth. Jingdong appliance data shows that Jingdong platform's sales of electrical appliances have maintained rapid growth for three consecutive years, with an average annual growth rate. Up to 70%, US container sales in 2017 increased by more than 10 times compared with 2015. While the mainstream functional demand products are growing at a high speed, the fine classification products for different functional needs of consumers have sprung up.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that China is currently in a golden age of consumption upgrading. Just as the report of the Nineteenth Congress pointed out, socialism with Chinese characteristics has entered a new era. The major social contradictions in our country have transformed into a growing good life for the people. The contradiction between the need for development and unbalanced development. The future development space of the China Meijian (electrical protection) appliance market is very large. It is expected that the future market of Meijian (protective) industry will reach the scale of 100 billion yuan, Meijian ( A protector) electrical industry will also usher in the best period of development opportunities.
Chairman of the China Household Electrical Appliances Association Jiang Feng
In fact, compared with developed markets such as Japan and the United States, the penetration rate of Meijian (Chi) appliances in China is still low, and there is huge room for market development. The “Report” shows that 2016 China’s family health care ) The number of electric appliances per 100 households is 30, while the U.S. and Japan are 354 and 126 respectively.
Wang Minyan, deputy inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, also believes that China's Meijian (shelter) electrical appliance industry has broad market prospects. She urged Meijian (shelter) electrical industry to focus on improving supply structure according to changes in consumption upgrades. In the field of meeting personal health care needs, actively cultivate new growth points, form new kinetic energy, and improve development quality and efficiency.
Deputy Inspector, Department of Consumer Products Industry, Ministry of Industry and Information Technology, Wang Minyan
There are many pain points in the development of the industry
Although the overall market is growing rapidly and there is a huge potential for subsequent growth, Meijian (protecting) electric appliance industry is not a peaceful world.
Jiang Feng pointed out that during the period of vigorous development of the Meijian (electrical protection) appliance industry, it also faced many problems, including inconsistent industry names, imperfect standards, consumer perception, industry communication, and lack of industry data information. Quality sampling failure rate is high.
Zhu Jun, secretary-general of the China Household Electrical Appliances Association, also said that at present, there are great differences between the companies in the US and the electrical appliance industry. Some products have low thresholds and there are bad competitions in the market, especially in the low-end market. A large number of cottage products and even products with quality defects require the joint efforts of government departments and the whole industry.
Zhu Jun also mentioned that Meijian (electrical appliances) has introduced new products faster and faster, and consumers' perceptions may not be able to keep up with the rhythm of product updates. For example, for facial care and oral care products, consumer awareness is currently lacking. , There is a lack of understanding of product knowledge and methods of use, and even inappropriate use of the product. Industry organizations and industry mainstream companies are required to join hands to strengthen consumer guidance.
In addition, various types of electrical products are enriched at the same time, and various concepts emerge in an endless stream. However, due to the lack of relevant standards, there are no clear definitions and evaluation methods for the functions and effects of some product promotion.
In fact, the above problems are also common problems that are commonly reflected by Meijian (protected) appliance companies. Strengthening industry exchanges, standardizing market competition, improving standards and guiding consumption have become the common voice of the industry.
Jiang Feng said that in order to promote the healthy development of the industry, the China Household Electrical Appliances Association decided to set up a special committee for Meijian (Chi), and hoped that through this platform, the Meijian electrical industry will develop healthier, orderly and faster, and increase market attention. To make the cake bigger, this is also the original intention of holding the summit of the development of the Meijian (electric appliance industry) electrical appliance industry.
It is worth mentioning that the China Household Electrical Appliances Association has defined the Meijian (electric appliance) electrical appliance industry for the first time, and divided it into hair care (electric shavers and shavers), hair care (hair dryer, electricity) Hair Clippers, Straight/Curly Bars, Oral Care (Electric Toothbrushes & Red Tooth Crushers), Facial Care (Cleansing Apparatus, Vaporizer, Face Scrubber, Wrinkle Remover, etc.), Scalp Care (Care & Comb) , Nail care (electric manicure apparatus) six categories.
The establishment of a special committee is the right time to join hands to promote the healthy development of the industry
The establishment of the special committee was welcomed and supported by the mainstream companies of Meijian (protecting) electric appliances. The representatives of these companies all stated that the establishment of the special committee was of great significance to strengthening industry exchanges and promoting the healthy development of the industry.
Wang Zhengang, chairman of Bijie (Guangdong) Clean Technology Co., Ltd., said that the China Household Electrical Appliances Association organized the industry to establish the Meijian (protecting) electrical professional committee 'very timely', and the entire industry was 'very excited'.
Bijie (Guangdong) Clean Technology Co., Ltd. Chairman Wang Zhengang
After the election, the China Household Electrical Appliances Association was elected as the first member of the Meijian (Jiahu) Electrical Appliances Committee of the First China Household Electrical Appliances Association. Bijie (Guangdong) Clean Technology Co., Ltd. was elected as an executive vice chairman, Guangdong Xinbao Electrical Appliances Co., Ltd., Shanghai Pentium Electric Co., Ltd. and Zhejiang Yueli Electric Co., Ltd. were elected as deputy directors.
Jiang Feng said that the committee will focus on the following aspects in the future: 1. Standardization-related work, develop and revise some product standards through the special committee platform, raise the level of industry standards, and improve the industry standard system; 2. Consumption guidance work, Through the special committee to publicize the industry, at the same time regulate the development of the industry, correctly guide the market consumption, enhance consumer awareness through various professional activities; 3, relevant work of industry data, the special committee will regularly carry out statistical work, form an industry report, Share with the members of the special committee, and promote the industry accordingly to expand the influence of the industry.
As a strategic partner of this forum, Jingdong Home Appliances also hopes to contribute to the development of the Meijian (Jihu) electrical appliance industry. Xu Guofu, Director of the Small Appliances and Health Department of the Home Appliances Division of Jingdong Mall Electronic Entertainment Group, said that Jingdong Appliances It will cater to the trend of consumption upgrading, promote new and improve, meet the individualized needs of consumers, and at the same time boycott low-priced and low-quality vicious competition behaviors and promote the healthy development of the industry. Jingdong Home Appliances will welcome new brands to enter the market with a more open mind, and promote the real needs of customers. The high-quality products, improve after-sales, improve services, promote continuous consumption upgrades; at the same time, through the big data to draw consumer core needs, and strategic brands for C2B reverse customization.
Jingdong Mall Electronic Entertainment Group Home Appliances Division
Xiao Guofu, Director of Small Home Appliances and Health Department
Wang Minyan pointed out that the China Household Electrical Appliances Association established the Meijian (Electrical) Electrical Special Committee, which is conducive to the industry's convergence of power, information exchange, resource sharing, and common development, which will help provide more targeted services for consumers' personal health care needs. , I believe that under the guidance of the special committee, under the efforts of the majority of companies, we will certainly provide consumers with innovative, satisfactory products.