 In the Gele ceiling industry, it has accumulated a decade of historical nodes, which is a new starting point. It held the 'Natural Boundary Breaking' 2018 Brand Strategy Upgrade and Dealer Summit in Haiyan, Zhejiang Province. On June 28th, Gele National Dealers gathered to witness a brand new upgrade across the board.
Glenn dealer sign-in session
Dealers beaming into the venue to attend the conference
meeting venue
Secretary of the Haiyan General Chamber of Commerce Zhang Yuliang gave a speech, wishing that Geller would go further.
The atmosphere of the conference was warm
Mr. Xu Huifeng, Chairman of Geller, delivered a speech. He said that Geller is not only going to make products, but also providing family solutions, so that everyone can see the progress and development of Geller.
Brand Strategy Launch Ceremony
Ms. Zhu Aiying, General Manager of Göller, took the stage to explain how to break the situation. He believes that the main force of the 8090 post-war consumption upgrade, the future Glore will focus on technology products, business models, high-value single-value, store image and whole house assembly leadership Achieve brand strategy upgrades.
Gregory Marketing Director Yu Zhengfu started the marketing center annual planning introduction from four aspects: customer incubation, internet thinking marketing, precision marketing and scene marketing.
Zhang Lin, the manager of the marketing department of Geller, brought the introduction of the annual plan of the “Geller Keyword” brand, from product, design, learning, standard, execution, sales, communication, network, innovation, advertising, top ten keywords to share.
Geller strategic partner, third-party gold medal service provider Chen Zong came to the stage to share the new retail experience.
Geller dealer awards
Geller new product display
New product display
The new product shows a minimalist natural element
New products create Zen aesthetics through elegant and elegant senses
The new product emphasizes the beauty of the home, reflecting the healthy aesthetic taste.
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