The World Cup in Russia is facing a fierce battle. It is not just beer and crayfish that brought fire. Recently, Yikang, the authoritative domestic market research organization, announced the 24th week of TV sales data during the World Cup. The official sponsor of the World Cup is the retail market share of Hisense TV. It has reached 18.7%, and the market share of retail sales in the large-screen market of 75吋 and above is as high as 27%. It firmly holds the No. 1 position in the Chinese market, and the amount, volume, and large-screen share of the Hisense TV market are not only the first, but also increase. The rate is also the highest. The reporters found that the annual data and monthly data published by Yikang found that since 2004, the market share of Hisense TV has been ranked first in the Chinese TV market for 14 consecutive years and 5 months.
The reporter also reviewed the 2017 annual data published by AVC, the authoritative big data company in China, and the data from January to May in 2018. The data shows that the sales volume and sales volume of Hisense TV in the domestic omni-channel market ranks the Chinese market. First, the report published by IHS Markit, a world-renowned market research institution, is an authoritative source of data recognized by the international market. It is adopted by companies such as Samsung and LG. The reporter reviewed IHS Markit's 2017 Annual Report and the 2018 First Quarter Report and found that Hisense TV shipments and shipments also rank first in the Chinese market.
After the World Cup, the sales of Hisense TV in many overseas countries continued to rise. The reporter called Hisense Group, and the relevant staff of Hisense Group responded that they will release Hisense TV in China and the first time after the World Cup group match. Sales in the global market.
It is understood that China's home appliance sales market is currently recognized as the authoritative data research institutions are the above three. From this point of view, the competition pattern of the Chinese TV market has been very clear.
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