· Ford China and Baidu signed a letter of intent on strategic cooperation today. Both parties will explore in-depth cooperation in the areas of car networking, artificial intelligence and digital marketing.
· The cooperation between the two parties aims to provide intelligent, personalized in-vehicle infotainment systems and digital solutions for Chinese consumers, using innovative ways to enhance the user experience
· The two companies also plan to establish a smart car networking joint laboratory to seek business cooperation opportunities in the automotive and mobile travel sectors in the Chinese market.
· Through strategic cooperation, both parties will embrace emerging digital technologies, accelerate business opportunities, create a sound and sustainable travel ecosystem, and strengthen Ford Motor Company’s strategic vision of becoming the most trusted mobile travel company in the world.
June 27, 2018, Beijing, China — Ford Motor (China) Co., Ltd. ("Ford China") and Baidu have reached a strategic cooperation intention today, and the two parties will conduct in-depth cooperation in various fields to seek to enhance the user experience. Innovate Opportunities and Create a Sound Sustainable Travel Ecosystem Together.
According to this letter of intent, Ford China and Baidu will develop and explore in-depth cooperation in the areas of car networking, digital solutions, artificial intelligence technology and digital marketing.
Peter Fleet, Ford Motors Group Vice President and President of Asia-Pacific Region, and Dr. Zhang Yaqin, President of Baidu, met with Baidu’s headquarters in Beijing today and witnessed the signing of a letter of intent for cooperation between the two companies. Ford’s Asia Pacific mobile platform and product director Hou Xinhai and General Manager Suantang of Baidu's Connected Vehicle Business Unit signed the letter of intent for the strategic cooperation on behalf of the two parties respectively.
'To be able to work with leading technology companies such as Baidu will help strengthen Ford’s strategic vision of being committed to becoming the most trusted mobile travel company in the world. Both parties will be committed to using innovative opportunities to create a sound and sustainable travel ecosystem.' Fu Lide said, 'As part of the 'China in China' strategy, Ford will work closely with Baidu to promote the launch of more intelligent products and solutions that will make Chinese consumers' lives more convenient and comfortable.'
The two companies will cooperate based on Baidu DuerOS-based artificial intelligence vehicle networking technology, including voice semantics, on-board graphics, content ecology and many other technologies to provide innovative vehicle-mounted infotainment systems and digital services to enable Ford owners to have more concise personality. User experience.
Through Baidu artificial intelligence technology and information service ecosystem, vehicle owners can use natural language to complete the operation and communication of vehicles, enabling owners to easily obtain the information they need in daily life and enjoy related services.
Ford and Baidu also plan to establish a joint lab for smart car networking, and actively explore business cooperation opportunities in the automotive and mobile travel sectors in the Chinese market. The two companies will work on the development of cloud-based artificial intelligence technology to enhance the user experience of the vehicle owners. Covers multiple user contacts such as car phones, mobile phones, smart homes, sales platforms, etc.
The two companies will also seek in-depth cooperation in the field of cloud computing, for example, cooperation with the Ford Vehicle United Cloud Platform. The Ford Vehicle United Cloud Platform is an open cloud platform created by Autonomic, a subsidiary of Ford Smart Travel Co., Ltd., for the entire travel and transportation. Participants in the ecosystem provide services, for example, related technical services for the Internet of Vehicles.
The two companies will also leverage the strengths of both parties to apply advanced technology and big data to explore business partnerships for precision digital marketing solutions. This will help Ford to more accurately analyze Chinese consumer behavior and preferences and develop its products in a targeted manner.
Dr. Zhang Yaqin, President of Baidu, said: 'Artificial intelligence, the advent of the Internet of Everything Drives the global automotive industry from closed vertical integration to openness. Baidu will integrate with Ford's advanced automotive engineering technology through deep artificial intelligence technology to make consumption for China. Provide a smarter driving experience and create a model of integrated innovation for the smart driving era.
The strategic cooperation intention reached to further deepen the existing partnership between Ford and Baidu. In July last year, Ford Motor joined Baidu's Apollo open platform and was a member of the Apollo board. This time, Ford and Baidu continue to expand cooperation areas. , Exploring multi-dimensional in-depth cooperation within the travel ecosystem will lay a solid foundation for both the business development and continuous innovation.
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