On June 20th, the World Brand Lab released the “Top 500 Most Valuable Chinese Brands” in Beijing in 2018. In this annual report based on financial data, brand strength and consumer behavior analysis, Changchai’s brand value was 7.313 billion yuan was once again on the list, ranking 401th. The brand value increased by 1.219 billion yuan on the basis of 2017, an increase of 20%, and the ranking also increased by 2 places year-on-year.
It is the fifteenth year for the World Brand Lab to compile the China Brand Report. The threshold for selection in 2004 was only 500 million yuan. In 15 years after the 2018 year, the selection threshold has increased to 2.352 billion yuan. According to the analysis of the World Brand Laboratory, "China's 500 Most Valuable Brands" is not only an authoritative determination of corporate branding and strategic development outcomes, but also a powerful testimony to the leading position of the brand industry. The Changchai brand has been selected by the World Brand Lab for the "China 500" The “Value Brands” ranking is the only brand in Changzhou and Xiaochai industries that has been on the list for 15 consecutive years, which fully demonstrates Changchai’s leading position in the industry and its long-lasting influence in domestic and foreign markets.
In recent years, Changchai has grasped the development policies of key national industries in the face of complex and volatile market conditions and stricter national emission regulations, insisted on the implementation of innovation-driven development strategies, accelerated product structure adjustment, and accelerated technological innovation and new technologies. Application, comprehensively promote product technology upgrade, continuously improve product quality, and strengthen and optimize the 4G33 series of multi-cylinder machine, Hummer single-cylinder, 3M78/M403 light engine and a batch of advantageous products, thus in the national agricultural machinery industry is in a deep adjustment of the market downturn. During the period, it maintained the steady and orderly development of the company's economy, consolidated and developed Changchai's leading position in China's agricultural machinery and small firewood industry, and achieved continuous improvement in the overall value. The brand value has been widely recognized by all sectors of society. Since 2004, the world brand The value of Changchai's brand has been rising year by year since the laboratory's first assessment of Chinese brands. In particular, the brand value has grown by an average of 884 million yuan in recent years. In the past 15 years, the Changchai brand has accumulated a cumulative value of 5.732 billion yuan.