Not only sell goods, but also provide a variety of convenience services -
'A lot of people missed the sea in the 1980s, stocks in the 1990s, and real estate in the early part of the century. This time, I don't want to miss the opportunity to join JD. Perhaps we can really create an era...' as the first batch of Sichuanese convenience stores to join JD.com. One of the owner of the shop, Feng Qiaodan, was deeply impressed by her own Jingdong convenience store. In her view, the convenience store not only changed the income status of her family, but also made ordinary people like her become traditional retail innovations. A member of the tide.
Recently, reporters discovered in an interview that more and more convenience stores that have various e-commerce signs have mushroomed in various home communities, which means that e-commerce transformation has begun to deepen into offline stores.
Status Quo: E-commerce Enclosures
On June 26th, the reporter went to Chenghai Zhongnan International Center in Chengdu and discovered that the Tmall shop sign at the entrance of 'We're not the same' was particularly eye-catching. The reporter walked inside and saw that the goods were displayed orderly and looked ordinary. There is not much difference in the category of chain convenience stores. At lunch time, there are still noodles, steamed buns and other cooked foods. Due to too many diners, the deli area is a bit messy. The clerk told reporters that in addition to selling daily necessities and some cooked food, Provides laundry, housekeeping services, Tianfutong, water and electricity recharging, etc. Ms. Wang, who works in China International Capital Center, told reporters that she sometimes goes to the Tmall store to get delivery, but has not bought anything here, 'downstairs' There is a 7-11 supermarket, and the Tmall shop's merchandise doesn't have much of a feature, so there is no special way to buy something here.
The reporter went to a Jingdong convenience store on Jinxiu Avenue. Feng Qiaodan's shop opened here. There is no sale of cooked food here, but unlike most retail stores in Chengdu, Jingdong Convenience Store has built a 'retail' in addition to the retail business. That is, services, business services, financial services, business services, public service and other value-added business modules, such as collection parcels, housekeeping, insurance, document printing, love donation, etc. But for value-added business modules, such as collection of parcels , Home Maintenance, Insurance, Document Printing, Love Donation, etc. But for the core public system payment, Jingdong convenience store has not 'snapped' Chengdu.
In Feng Qiaodan's shop, the reporter purchased a sweet corn ham sausage, Na Bao Di cheese-flavored biscuits and other small commodities, and discovered that it was cheaper than usual convenience stores.
Future: Their respective advantages are difficult to impact the traditional big supermarket
The reporter was informed that the Jingdong convenience store has covered 20 cities and prefectures in Sichuan, and the pace of opening the store for Tmall stores is gradually accelerating. In this regard, Yan Lichun, president of the Sichuan Chain Business Association, believes that e-commerce online access to traffic and users is A trend of development, they form a brand value advantage on the line, and often lead the online advantage to the offline, thus realizing the realization of the brand value. Of course, the ambitions of major e-commerce are far more than these, Jingdong's new path 'By the big data and intelligent link people, goods, field, through the smart store management system, terminal ground management system, convenience store online store and Jingdong unbounded payment technology, open the online, offline two channels, and achieve Scene interoperability.
For franchisees and consumers, it is crucial for the convenience stores of major e-commerce companies to go far. “Convenience stores in the previous downstairs are often general mom and pop shops, single goods, no brand appeal, and more. Under the circumstances of the selection, I would definitely prefer some large-scale chain convenience stores with large brands and brands, such as Hongqi chain and family convenience. However, when these husband and wife shops are linked to Jingdong, Lynx and other e-commerce merchants, they increase my trust in them. , The chance of choosing them and shopping in traditional convenience stores may be half and half! 'Mr. Huang told reporters.
As for the possible impact of e-commerce on traditional convenience stores, Yu Lichun said that the expansion of traditional convenience stores has basically been completed. 'Traditional convenience stores have developed for a long time and have already occupied a good commercial port in many communities. It has basically been completed. , 'Traditional convenience stores have developed for a long time. They have already occupied a good commercial port in many communities. The convenience stores of major e-commerce companies are latecomers. They are often former husband and wife shops' shotguns, not large-scale 'undergrounds', so we also talk about No major impact on traditional convenience stores. '
Join e-commerce convenience store What do you need to consider
The rise of e-commerce convenience stores is no doubt a new hope for upgrading the development of the traditional husband-and-wife shop. If you want to join in, you need to consider what factors? To this end, the reporter interviewed Tmall. Responsible person for the store and Jingdong convenience store.
● What are the application conditions for joining the Tmall Store?
Business Qualifications: The relevant business licenses required for holding business licenses and business categories (food, tobacco, alcohol, health licenses, etc.)
Store requirements: A store with an area of more than 50 square meters comes with the store's own property rights or a remaining lease term of more than one year.
'Tmall Store' is not simply a franchise, but a brand licensing program. Tmall will enter this program only after passing all qualifications such as location, passenger flow, and quality.
Authentic guarantee: Commitment to all goods in the store without fakes. If there is a violation, willing to bear all the consequences.
System access: Agree to use and access the smart store management system.
●What are the inputs for joining the 'Tmall Little Shop'?
After signing the contract, the monthly physical purchase amount of the retail platform is over 10,000 yuan, and the deposit of 10,000 yuan is paid by the store. The store renovation fee is provided at the preferred location of the store. It is used for the designated service of 'Tmall Little Shop'.
●What can I bring to the 'Tmall Little Shop'?
Tmall brand authorization
Tmall shelves are stationed
4800 yuan super red envelope
In-store environmental renovation
Professional management guidance
Priority support for smart devices, online traffic and various marketing campaigns
●What are the application conditions for Jingdong Convenience Store?
Open cooperation area: In addition to Tibet and other very few provinces, the country has been open for registration.
Business Qualifications: Relevant business licenses required to hold business licenses and business categories.
Store requirements: The operating site has its own property rights or lease term of more than 1 year, with an area of 30-150 square meters.
System access: Agree to access the 'Smart Store Management System' provided by JD.com.
System access: Agree to access the 'Smart Store Management System' provided by JD.com.
According to the image standard requirements of Jingdong convenience store, the decoration was completed by itself.
Authentic guarantee: Jingdong treasurer Bao purchases 50% of the store, and the owner must ensure that 100% of the goods in the store are free of fakes.
●What inputs are required to join JD convenience stores?
Pay 5000-20000 yuan ranging from the warranty money.
Responsible for the necessary cost of renovation of the shop.
Provide at least one set of exclusive shelves in the cashier's desk and preferred area for the operation of Jingdong specified merchandise.
●What can I bring into Jingdong convenience store?
Jingdong brand image authorization
Get Jingdong genuine supply
Business guidance
Wisdom store management system
Jingdong Distribution
Value-added services
Opening package
Exclusively enjoy the purchase of Jingdong treasurer treasure, rebate
Priority to enjoy other benefits of JD.com/brand manufacturers
Opening support