On June 27th, organized by China National Grid, Gome Electrical Appliances, Dazhong Electric and International Copper Association and other organizations supported the 'Bathing of a Beautiful and Beautiful Life - 2018 Water Heater Getaway Tour' in Beijing Dazhong Electric Zhongta Branch. Officially launched, Linne and other leading brands of gas water heaters participated in the event. It is reported that the first stop of the '2018 Water Heater Journey' event will take place on July 19 in Shanghai Linnei Co., Ltd. By then, Linne will lead the media and consumers. A close observation of the gas water heater production process and process at its production base in Fengxian, Shanghai, unveiled the mystery of the birth of its gas water heater.
'2018 water heater seeks trip' started in Beijing Dazhong Electric Zhongta shop
Sticking to Real Materials Linne speaks for high quality water heaters
Water heaters are consumer products that are closely related to the quality of consumers' lives. In recent years, with the increasing demand from consumers for bathing experience in China, the government’s blessing of “coal reform and clean energy” policy and the continuous advancement of natural gas pipeline network, gas water heaters are welcome in China. To grow quickly.
At present, with the rapid growth of the gas water heater market, the number of brands participating in the market competition continues to increase, and all companies have spared no effort in marketing. Concept marketing emerges in an endless stream, with the momentum of 'squandering for fascinating eyes', which often leads to consumers. When buying a gas water heater, it feels troubled. Even if the same function is advertised by different manufacturers, there will be differences in the user's actual experience.
On the other hand, for users of gas water heaters who have encountered problems such as insufficient water, waiting for cold water, fluctuations in water temperature, and bathing health, leading brands in the industry have greatly improved the user experience through technological upgrading and functional innovation, but many consumers have This is still very little known. With the adoption of new technologies such as the mobile Internet, innovative products in the gas water heater industry continue to emerge, but consumer awareness often fails to keep pace with new product launches.
'2018 Water Heater Gets Journey' Officially Launched
China National Grid Editor-in-Chief Lu Shenghua stated that China National Grid initiated the '2018 Water Heater Journey', designed to enable consumers to understand and experience the difference of high-quality gas water heaters, and reduce the information asymmetry between water heater manufacturers and consumers. For consumers to understand, buying a quality gas water heater provides a valuable reference.
In a gas water heater, the heat exchanger is the most important component. The materials used not only directly affect the performance and life of the gas water heater, but also affect the user experience and personal safety. Therefore, when consumers purchase gas water heaters, The choice of heat exchanger material has become a crucial consideration.
Regarding the heat exchanger material, the gas water heater industry has two claims: copper and stainless steel. Within the forest, the mainstream brands of energy efficiency and other industries have always insisted on the use of high-quality copper materials as a solution for gas water heater heat exchangers.
Gao Yufeng, senior director of marketing for China and Southeast Asia in the International Copper Association (China), said that gas water heaters use high-quality copper materials. This is a tradition that has persisted for decades in the industry. The mainstream companies and brands in the industry have long insisted on the use of copper materials. This is because copper itself has the advantages of high thermal conductivity, stability of shrinkage and expansion, ease of processing, ductility, and ability to withstand thermal shock, and copper is not easily attacked by chloride ions, which is more suitable for national conditions of tap water use in Chinese households. As a natural antibacterial material, copper does not add chemical components. It is completely harmless to humans and the environment and can be completely recovered. It meets people’s needs for a healthy life, and it also meets the national plan for resource regeneration.
In Gao Fengfeng's view, consumers' ultimate appeal for gas water heaters comes down to two things: One is to use them safely and securely, one is real materials, and the quality is reliable and durable. Therefore, the copper material heat exchanger is the consumer's pursuit of high The desire for quality products is growing.
Yu Wei, Head of Marketing and Commodity Planning, Sales Department, Shanghai Linne Co., Ltd.
Yu Wei, Head of Marketing and Commodity Planning Department of Shanghai Linnei’s Sales Division, also stated that after 98 years of R&D by the Rinnai Group, copper was used as the raw material for the exchanger, and the thermal conductivity was 16.2 W/mK, which was 25 times that of 304 stainless steel. The heat exchangers are all marine grade oxygen-free copper with purity greater than 99.9%. High-purity oxygen-free copper has high thermal conductivity, allowing cold water to quickly and efficiently absorb heat as it flows through the heat exchanger in the heat exchanger, which in turn becomes hot. Water is used by users, and is durable, not easily corroded, and has a longer service life. At present, the price of copper is about 55,000 yuan/ton, while stainless steel one ton is only about 15,000 yuan. Although copper materials are used to produce heat exchangers, gas water heaters Costs will certainly increase, but Lin has always believed in 'quality is our life', strict requirements on raw materials, and always insist on using high-quality copper materials to produce heat exchangers, thus ensuring the quality of water heaters.
Adhere to the Craftsman's Spirit to Safeguard Product Quality with High Internal Rate
Sticking to the use of high-quality copper materials for the production of heat exchangers is only a microcosm of Linne's adherence to the corporate philosophy of 'Quality is our life'. In fact, Lin could grow from an unknown oil furnace manufacturer to a world-renowned gas. The predators are among the world longevity business directories. The mystery lies in the craftsman spirit that has always been adhered to since the company was born. The core content of its craftsmanship is to regard quality as the life of a company, to be rigorous, efficient, and scientific. Manufacturing system to systematically guarantee the high quality of each product.
Since the establishment of the brand, Linne has always adhered to the principles of three 'originally made' components: electronic substrates, burners, heat exchangers, sensors, and other key electronic components; original internal combustion systems, original technology of combustion core technology, and key equipment. R & D and self-control. Through a high degree of internal control, Lin can effectively guarantee the quality of its products, and even can not do 'bad'.
Linne’s rigorous product quality is also reflected in material selection, which means that the material of the part is not sacrificed due to cost. Even in the case of rising copper material prices, tight supply, and high price operation, Lin still insists on using high-quality copper materials. .
'The Rinnai Group relies on 98 years of technology as its foundation, its core combustion technology is independently researched and developed, and its core components are made by the original manufacturer. The 'high internal control rate' guarantees the high quality of the products. Before each new product is launched on the market, it will adopt advanced technology. The detection equipment and near-rigorous testing methods can be said that the good performance of Linne products is achieved through its high-quality product quality. ' Yu Wei said.
This kind of craftsman spirit that runs through the entire manufacturing system has always been a source of pride for Linneans. They proudly said, 'You can understand our processing methods, but you don’t know how to achieve it. Even if it is achieved, This accuracy is also not reached. ' Because of this, it is also a product that flaunts the constant temperature technology, but the water heater in Linne always brings consumers a superior experience.
In March, Linne announced the launch of its 'Yuexiang' series of gas water heaters with its original 3C thermostatic technology (seamless switching combustion technology, micro-fired flame technology, bypass water mixing technology). New products have quickly become popular with consumers as soon as they are launched. Net Red' product, became a water heater single item sales champion in the May Day promotion season.
Linne 'Yue enjoy' series 3C thermostatic gas water heater
It is understood that the temperature of the outlet water suddenly changes or decreases during the fire switching process. After the hot water tap is turned off, the hot water temperature rises too high, the outlet water temperature is too hot, etc. These are the pain points in the process of using the gas water heater. The water heater in the forest is seamless. Switching combustion technology, when the fire is switched, the water temperature is kept constant and can be used with ease when used in many places. If the water temperature rises too high, it will cause uncomfortable bathing and even cause burns. It is an important indicator of the constant temperature performance of the water heater. Constant temperature technology, can stop the water temperature as low as 1 °C, and the national standard water temperature rise need to be less than or equal to 18 ° C. Rinnai water heater uses micro-flame technology, the minimum temperature rise can be as low as 3 degrees, to solve the summer water temperature hot industry problem.
'Lin's 3C thermostat technology solves many of the current industry problems that are a real concern for the user. ' Yu Wei proudly said.
Yu Wei stated that through this 'water heater's journey,' consumers can gain insights into the artisan spirit of products within the forest. Lin Lin, who will celebrate her 100th birthday, will continue to uphold the spirit of craftsman's corporate DNA and persist as a consumer. Create a comfortable, healthy, and exquisite experience.