The direct drinking method changed when the tap water was polluted twice. At this time, the water purifier began to appear in the eyes of the general public. The water purifier that came into being was quickly welcomed by consumers. The year has achieved rapid development. According to incomplete statistics, there are currently more than 5600 water purifier manufacturers on the domestic market. The entire market is hot and abnormal, which can not help but cause confusion: There are so many water purifier manufacturers, and In a rising state, what is the reason?
Water pollution is serious and there is great potential in the water purifier market.
The intensification of the water pollution problem has further spurred the water purification market. According to the China Household Appliance Manufacturers Association’s “First Survey Report on China's Water Treatment Products Consumers”, data shows that only 25% of urban consumers are satisfied with tap water at home, 49.6% Users are worried that the drinking water is not clean, the water quality is poor, and there is doubt about the tap water in the home. The home water purifier market is called the last cake in the traditional home appliance industry. It is estimated that the water purifier industry will reach 4000 before and after 2025. Billion market size. According to the development data of water purifier market in recent years, domestic water purifiers are growing at a high rate of over 40% every year. However, compared to the household penetration rate of more than 80% of developed countries in Europe and America, In China, the penetration rate of water purifiers is less than 5%. In this view, the future development space of water purifiers is enormous, and domestic water purifiers will enter a golden period of rapid development. Therefore, in these years, a large number of businesses began to join in. The water purifier industry wants to split this last piece of cake.
Water purifier industry entry barrier is low, technical requirements are not high.
Water purifier technology, in theory, is not very complicated, is nothing more than pretreatment technology such as PP cotton, membrane technology such as microfiltration, ultrafiltration, nanofiltration, reverse osmosis, etc., as well as adsorption technology (mainly activated carbon adsorption) The combination. From the current market situation, these parts and components are relatively mature. There are some well-known parts and components manufacturers to choose from. Therefore, for an industry recruit who wants to enter the home water purifier, Investing hundreds of thousands, buying relatively mature parts, several skilled workers can be assembled into water purifiers in a short time, and even home workshops can create a brand new water purifier brand. This is the net of the current market cottage brand The main reason for many household appliances in water plants.
How will the water purifier industry develop
The water purification industry has a promising future. Currently, the water purification industry presents four major characteristics:
First, the development of water purifier market is stable and the high-end trend is obvious. With the increase of consumption level, the water purifier market is becoming more and more high-end. According to the monitoring data of AVC, the water purifier high-end (≥4000 yuan) The price segment share has increased year by year. The high-end share has exceeded 50% in the first 26 weeks of this year. Meanwhile, the average price of the water purification industry has also increased. The average price in the first 26 weeks this year reached 3877 yuan, an increase of 13.4% year-on-year. Price of 4690 yuan, an increase of 10.4% over the same period last year, domestic brands average price of 3482 yuan, an increase of 14.7%.
Second, the popularity of reverse osmosis technology, green manufacturing technology is the trend of future development. At present, the water purifier market is mainly divided into reverse osmosis technology, ultrafiltration, activated carbon, nanofiltration, etc., and is affected by the national '863' plan. Technology has gradually become the mainstream of the market. According to the data monitoring under the AVC line, reverse osmosis technology products are increasing year by year, activated carbon products are declining. Reverse osmosis technology products accounted for nearly 90% of the first 26 weeks of this year, followed by Ultrafiltration products and activated carbon products, share less than 5%.
Water purifiers will also develop green manufacturing technologies while popularizing reverse osmosis technology. At present, green manufacturing technologies have been included in the national science and technology '12th Five-Year' special plan. Its goal is to make products from design, manufacture, packaging and transportation. In the entire life cycle of the use of end-of-life disposal, it has the least negative impact on the environment, the highest utilization rate of resources, and the coordinated optimization of the economic and social benefits of enterprises. With the increasing awareness of environmental protection, companies that do not promote green manufacturing technologies will Eliminated in the market competition, the development of green manufacturing technology is imperative.
Thirdly, product functions are developing towards large throughput, long life, high water saving, and intelligent development. Small-flux water purifiers are prone to problems such as low outflow, large proportion of waste water, and poor filtering results. Flux, fast and convenient, high-quality products with clean water quality can better meet the needs of users. According to AVC offline monitoring data, the throughput of large flux (≥200L) products is fast and growing, this year 26 weeks of large flux (≥200L) products accounted for nearly 64%, the share of small flux products decreased year by year. Intelligent water purification industry has become one of the breakthrough points. The entire appliance industry is advocating intelligent, water purifier is not Exceptions. The intelligent water purifier is mainly used to remind consumers to replace the filter element, collect water quality data, and connect living services.
The fourth is channel sinking. Water purifiers are gradually recognized in towns and rural markets below the third tier. The rapid economic development in China has affected the natural environment to a certain extent. Among them, water pollution is the most serious and the number of rising cancer villages is the best. Examples: The permanent population of urban population below Grade 3 exceeds 50% of the total population of China. The water treatment conditions in these areas are poor. Consumers are paying more and more attention to drinking water. Water purifiers will become essential electrical appliances for healthy living in the future. According to the AVC offline monitoring data, urban and rural market growth below the third line is higher than that of the first and second tier cities, and there is great potential for urban and rural markets below the third line.