On June 27th, organized by China National Grid, Gome Electrical Appliances, Dazhong Electric and International Copper Association and other organizations supported the 'Bathing of a Beautiful and Beautiful Life - 2018 Water Heater Getaway Tour' in Beijing Dazhong Electric Zhongta Branch. Officially launched, Linne, Wanjiale, Vantage, Nenghe, Midea, Shuaikang, Four Seasons Muge and other mainstream domestic gas water heater brands participated in the event.
meeting venue
Consumers upgrade to enable gas water heater industry market calls for consumer guidance
In recent years, with the improvement of bathing experience requirements of consumers in China, the government's policy of “coal reform and clean energy” and the continuous advancement of natural gas pipeline networks, gas water heaters have enjoyed rapid growth in China.
At the 2018 China Water Heater Industry Summit held by China National Grid in April this year, the data released by Ove Cloud Network shows that in 2017 China's water heater market (electric storage water heaters, electric instant water heaters, gas water heaters, solar water heaters and air The total sales volume of capable water heaters was 44.409 million units, down 3.2% year-on-year, with sales of 79.38 billion yuan, a year-on-year increase of 5.8%. Among them, gas water heater sales reached 15.808 million units, an increase of 5.3% year-on-year, and sales reached 34.27 billion. Yuan, a year-on-year increase of 14.7%. Gas water heaters have become the key driver for the growth of China's water heater market.
At present, driven by consumption upgrades, China’s home appliance market is experiencing unprecedented changes. Consumers are moving away from the past consumption model that pursues cost-effectiveness, and have turned to favor higher-end, higher-quality products. Especially the rise of the middle class, Become the largest variable in the development of the home appliance industry.
According to the 2017 China High-end Consumer Electronics Consumer Report released by Yikang, the China National Grid Corporation of China, the high-income consumer groups in China are changing their focus on home appliances. The four most important factors are the technical content of the products. Intelligent control, product quality and brand awareness, prices are not the main factors consumers consider when buying home appliances.
Gome, General Manager of Gome Kitchen & Bath Division
Gome, General Manager of Gome Kitchen & Bath Division It also stated that under the general situation of consumer upgrading, consumer demand for household electrical appliances is shifting from being able to use to more comfortable and pursuing quality of life. Buying a good product has become a trend. According to the Gome retail data, the amount of water Inadequate, cold water waiting, water temperature fluctuations, bathing health has become the pain point encountered by consumers in the use of gas water heaters, zero cold water, constant temperature, large liters, safety, mute become the development trend of gas water heater products.
However, for the average consumer, there are no clear concepts and standards for gas water heaters with a wide range of brands and a wide range of price differences.
On the other hand, with the advancement of technology, especially the introduction of mobile Internet technology, the functions of gas water heaters have been greatly enriched. Remote control, intelligent temperature regulation, real-time security monitoring and many other innovative features have greatly improved the user experience. And quality of life, but many consumers still lack awareness of this type of product.
In this regard, mainstream water heater brands, channel providers, and consumers all want trusted third-party organizations to provide consumer guidance to help consumers understand and properly purchase high-quality gas water heaters to help promote the marketization of high-quality gas water heaters. Industry-wide technological innovation.
Looking for high quality gas water heaters
In the view of many water heater companies, China National Grid and mainstream gas water heater brands and Gome, Dazhong Electric and other channel business partners launched the 'water heater's journey, 'just at the right moment.
For the purchase of gas water heaters, Yu Wei, Head of Marketing and Commodity Planning at Shanghai Linnei's Sales Division, stated that consumers should focus on safety, durability, constant temperature, ready-to-use, large water output, and stable water quality indicators. Huang Qiang, Deputy General Manager of Hot Water Division of Gas Appliances Co., Ltd. believes that safety, health, comfort, and environmental protection basically reflect the quality of water heaters. Durability is also one of the standards for the quality of gas water heaters. Product Manager of Zhejiang Shuaikang Marketing Co., Ltd. It means that from the customer's point of view, the purchase of water heaters should focus on three things: safety, product energy-saving level and longevity, and healthy, comfortable bathing experience.
Under the tide of consumption upgrades, the purchase of high-quality products has gradually become the consensus of consumers of gas water heaters. Li Shuli, head of Beijing-Tianjin Business Unit of China National Investment (China) Investment Co., Ltd. believes that water heaters with a sense of quality should be safe, convenient, and energy-efficient. In terms of comfort, Yang Xiantao, manager of the Beijing Branch of Midea's Kitchen Heat Division, also emphasized that high-quality gas water heaters should pay more attention to the safe, comfortable and healthy bathing process. Water heaters should be based on reliability and safety, have a stylish industrial design, meet the user's demands and interactive experience.
Senior Vice President of International Copper Association (China) China and Southeast Asia
Gao Yufeng, senior director of marketing for China and Southeast Asia in the International Copper Association (China) believes that for gas water heaters, consumers’ core appeals come down to nothing more than two points: One is to use them safely and securely. One is real materials, and the quality is reliable and durable.
In fact, the heat exchanger is the most essential part of the gas water heater, and the materials used not only directly affect the performance and life of the gas water heater, but also relate to the user's experience and personal safety. Therefore, when the consumer purchases a gas water heater, the heat exchange The choice of material is a critical consideration.
In the eyes of Gao Fengfeng, mainstream companies and brands in the gas water heater industry have long insisted on the use of high-quality copper materials as a heat exchanger solution because copper itself has high thermal conductivity, stability of shrinkage and expansion, ease of processing, and ductility. The ability to withstand thermal shocks and the like, and copper is not easily attacked by chloride ions, is more suitable for the conditions of use of tap water in Chinese households. In addition, copper, as a natural antibacterial material, does not add chemical components and is harmless to people and the environment at the same time. It can be completely recycled, in line with people's current needs for a healthy life, and also meets the national plan for resource regeneration. Copper materials have become the mainstream of gas-fired water heater heat exchangers, and consumers are also pursuing high-quality products.
In addition, technological advancement, industrial design, safety and environmental performance, and user experience are also important indicators for the purchase of gas water heaters. It also requires an objective and impartial evaluation by third parties.
China National Grid Editor-in-Chief Lu Shenghua
Lu Shenghua, chief editor of China National Grid, stated that China National Grid, as the authoritative media for the home appliance industry, is also a catalyst for the quality of life in household appliances and has been working hard to boost consumption upgrades in the Chinese home appliance market. During the event of the '2018 Water Heater Journey,' China National Grid will jointly unite gas-fired water heater brands, and channel companies will let consumers understand and experience the difference of high-quality gas water heaters through product evaluation, user experience sessions, and factory trips, and reduce information between water heater manufacturers and consumers. Symmetrical, and will seek in the journey, find the 'Quality Star' products, for consumers to understand, to buy valuable gas water heaters provide valuable reference.
2018 Water Heater Gets Official Launch
It is reported that the '2018 Water Heater Quest Tour' first stop event will take place on July 19th in Shanghai Linnei Co., Ltd. By then, Linne will lead the media and consumers to observe the production process and process of gas water heaters at close quarters, and uncover the gas water heaters. The mysterious veil of birth.
U.S. water heaters will also appreciate tasting through a variety of aesthetics to explain to consumers the space aesthetics and design aesthetics embedded in the products, and to deeply interpret the sense of quality.
Energy efficiency will also be used to deconstruct high quality water heaters and guide consumption in the form of quality assurance and product tasting.
In addition, more water heater brands such as Vantage, Wanjiale, Shuaikang, Four Seasons Muge, etc. will also focus on their own product characteristics, carry out publicity, promote the activities of high quality water heaters, and carry out the 2018 water heater journey in the end!