Huawei is planning to enter the smart home market after four consecutive years as the first in China's mobile phone market.
This is Huawei's rival Millet is exceptionally good at the field, and Huawei hopes to surpass Millet in three years, become the industry first. We hope to bring the intelligent life experience of the whole scene to the consumers. ' Yu said at the end of last week's Huawei Terminal, global Partners and Developers Conference, in his planning business system, the first layer is the mobile phone, which is the fundamental, is the most important entrance; the second layer includes tablet, PC, wearable equipment, intelligent speaker, is auxiliary entrance; while on the periphery, it is lighting, audio-visual, health, security and other things networking
Hardware.
Yu wants to let everyone know that Huawei's consumer terminals not only have mobile phones. There is no doubt that the plan is aimed at the millet company. 2014, Google acquired Nest, the world began to pay attention to smart home, Millet also set up the eco-chain department, has invested in the way to allow more enterprises to do their own hardware.
Four years later, the millet market, millet eco-chain has become an important link in the high valuation, and millet can also say that they are the largest IoT enterprises. However, Huawei is not planning to build a ' eco-chain ' like millet.
It defines itself as a neutral platform, does not develop all products in person, and does not work with companies in the form of equity investments. Shaoyang, chief strategic officer of Huawei Consumer Business, told 36 Krypton that cell phones are the most important entrance, it is also their best product, which must be done, and as a secondary entrance of the products, such as speakers, wear equipment, if Huawei can do 30% of the share to do, otherwise do not; As for the more peripheral products, such as lamps, lamps, sweeping Robots and so on, need the enterprise itself has enough flexible structure to input, ' Huawei overall is more ' bulky ' a business, these areas are not suitable for us.
' Moreover, Huawei will not be able to do its own sweeping robots or lighting fixtures, and will not stake in Corvos or op lighting. ' Investment is ' too complicated ' for Huawei to operate, ' says Shaoyang. Moreover, the investment also has the disadvantage, it can bring a lot of inequality, ' for example in the Lamp field, I invested in a company, that B company will think, an industry is a lot of players together to create this market, you can not all investment
, it's too big to invest. Shaoyang also hopes that Huawei's approach, to strengthen trust between Huawei and other companies, and not to discriminate, he said, if Huawei were to touch all the products, then it would be hard for other companies to work with Huawei, ' I'll tell you what I'm going to do next, and then you'll find a small company to copy my back, There is no way to cooperate.
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Huawei is smart home, but also for the future of the mobile phone business. Huawei's handset business has ranked first in China for four consecutive years, and Yu announced ambitious targets at the developers ' conference.
He wants Huawei's handsets to grow by 50 million a year, and surpass Samsung in 2020 years to become the world's number one, while occupying more than 40% of China's share. Huawei, however, cannot count on how much it can profit from its handsets.
Huawei's mobile phone has a profit margin of around 3.2%, well below its range of apples, which can gain 70%-80% of the mobile phone industry, relying not only on Apple's brand premium and its ability to negotiate with suppliers, but also on revenue from its app store. Huawei wants to improve its profitability, and it needs to build its own ecology.
However, Huawei Mobile phone is an android system, can not be closed, only to inherit more third-party services, do other mobile phones can not do things, and mobile phones to connect other furniture, is one of the ways. Huawei looks a bit slow compared with millet. Although Huawei has made Hilink platform in 2015, and some companies to develop smart hardware, but until March 2018, Huawei officially announced the target and vision of smart home.
Huawei insiders tell 36 Krypton, at first, Huawei's electric-business platform could not even sell third-party products for too long, and Huawei's company, a partner, said Huawei's team in the past year had been constantly changing and had to start working together. Huawei also knows that, as a successor, there is a shortage of brands, channels and technical experience.
Because Huawei is only working with other companies and everyone has their own consideration, Huawei has to consider not only its own cooperation with others but also the cooperation of other companies and the interests of other companies. Huawei has unveiled its smart home brand, Huawei's intellectual choice, to take care of Huawei and other companies ' brands at the same time. Other appliance brands can be sold on this platform while retaining their own brands.
Shaoyang introduced that in the future Huawei will further open its own terminal business sales channels, to create more sales for the brand on the platform. And in the General Assembly, Yu also launched the ' Ark Plan ', to establish a universal IoT standard, and Huawei will also for this plan to build ' Ark Laboratory ', for hardware developers to provide linkage, integration, intelligence and other directions.
In addition, Huawei will come up with 1 billion yuan a year, through flow support, technology sharing, brand display and other aspects to attract developers to accelerate the cooperation between developers and Huawei. This series of measures, involving not only the consumer business, but also includes Huawei's AI, cloud, chip and other accumulation. The technology buildup in other sectors allows Huawei, like internet companies, to open up its own underlying technology, allowing more companies and individuals to become Huawei's developers and expand their reach. And mobile phones allow these technologies to come close to consumers, while promoting their own business integration.