The e-commerce platform should win market share and consumers' favor through full competition in an open and equal market. This must be the case for mature and leading e-commerce platforms. It cherishes and nurtures a level playing field and strictly abides by the law. And regulatory requirements can go further and better in recent years. Whenever the 'Shuang 11' '618' and other promotional nodes arrive, there are always some large e-commerce platforms that are forced to burst out to force merchants to choose to do only one home appliance business platform. Promotional activities, businesses have to sign so-called 'exclusive cooperation agreements'; and not so long ago, financial companies under an e-commerce platform have been blown out of financing to require some banks to sign special agreements involving the inability of these banks to provide services to competitors. Etc. In the Internet market competition, the phenomenon of "election and election" and "election and election" has become increasingly fierce.
'Strictly punished restrictions, excluding the network's concentration of promoters in the platform from participating in other third-party trading platform's promotional activities and other activities. 'The 2018 Network Market Supervision Special Action (Net Sword Action) Program, recently introduced, refers directly to the Internet. Unfair competition behavior, the e-commerce platform that strongly reflects on the market, 'choose one' for the ills, the regulatory authorities first proposed severe punishment.
In the final analysis, 'election one' takes advantage of the commercial advantages of the e-commerce platform to occupy the market, infringing on the free choice of operators within the platform.
In this regard, businesses have made various moves, such as displaying 'sold out' on a relatively weak e-commerce platform, or affixing large posters on the homepage of the store to block single-product promotions to escape the prosecution of powerful platforms. The election of the 'Squad Team' game did not make businesses full of 'forced' and 'helpless', which also raised operating costs to a certain extent.
In fact, with richer choices and better services to meet the needs of society, this is a good thing for the development of e-commerce. However, a few e-commerce companies' data, orders, and users will make the market artificially create market barriers. Fair competition among platforms is limited, consumers’ right to freedom of choice is violated, and disputes between e-commerce platforms that should not have occurred have become increasingly frequent.... The 'backstage players' of the Internet market misspelled the direction of innovation in the e-commerce industry and the development of the Internet as a whole. Ecology is paying for it.
Recently, the “618′′ Network Concentrated Promotion Campaign Administrative Guidance Symposium convened by the State Administration of Market Supervision and Administration mentioned that it is forbidden to restrict the use of agreements, etc., to exclude promotion operators from participating in promotional activities organized by other platforms. Last year’s newly revised “Anti-Improper” The Competition Law clearly defined unfair competition practices. The Interim Provisions on the Administration of Concentrated Promotion of Online Goods and Services implemented in 2015 proposed that the e-commerce platform should not be restricted and the network-concentrating promoters in the platform should be excluded from participating in other third-party trading platforms. The organization's promotional activities ... Recently, the draft e-commerce law was submitted for deliberation for the third time. The e-commerce platform's “election and election team” phenomenon clearly stipulates: 'E-commerce platform operators must not use service agreements, trading rules and technologies, etc. Dealing with unreasonable restrictions or unreasonable conditions on transactions within the platform by the operators within the platform, transaction prices, and transactions with other operators, or charging unreasonable fees to operators within the platform. 'More stringent legal constraints, more Strict law enforcement supervision, I believe that this chronic disease is expected to be fundamentally rectified.
In the face of regulatory oversight, all e-commerce platforms should increase self-discipline and consciously abide by the rules and regulations. According to statistics, in 2017, direct e-commerce employees and indirectly driven employment reached 42.5 million, an increase of 13% year-on-year. The e-commerce platform should In an open and equal market, we must gain market share and consumers' favor through full competition. The mature, leading e-commerce platform should be particularly true. Cherish and cultivate fair competition environment, strictly abide by laws and regulatory requirements. Can go further and better.