The liquid crystal panel battle was unleashed, and it was rumored that Chinese manufacturer BOE plundered the price of 65-inch LCD panels and sold them at near-cost prices. Related news discredited panel makers. Korean factory LG Display (LGD) this year's stock price evaporates by nearly 40 percent. %.
Korean media BusinessKorea, Pulse reported that South Korea’s senior panel executive revealed that BOE informs TV makers that the company’s 65-inch LCD panel prices will be cut by 20%. BOE’s 10.5-generation factory will be mass-produced in the first quarter of this year and it seems determined to launch a price war. Opponents such as Samsung Display, LGD, etc. get out of the market.
Currently, the price of a 65-inch LCD panel is between 240 and 250 US dollars. A price reduction of 20% means that BOE is sold at almost cost price. The LCD panel executive stated that the global television companies are using BOE’s offer to demand panel makers to cut prices; if this is the case The situation continues. When discussing the next year's contract at the end of this year, BOE may take away orders from Chinese small-scale TV maker Haier, TCL.
At present, the 50-inch LCD panel market is dominated by Samsung Display. Q1 City accounted for 21.7% of this year; LGD ranked second, with 18.8% of the market. BOE ranked sixth, with 7.6% of the market.
LGD 90% revenue comes from the LCD panel. The lower price of the middle plant caused the company to feel pressure. This year, Q1 suffered a loss. It is estimated that Q2 and Q3 will continue to suffer losses. LGD has recently turned to the OLED market, but the LCD panel has suffered a series of losses. The company's shortage of funds makes it difficult to expand investment in OLED.
On the 26th, LGD dropped 3.19% to close at 18,200 won, which was the lowest since October 5, 2011. On the 27th, LGD rebounded 1.10% to 18,400 won. This year, LGD tumbled 38.46%.