Kitchen appliances are important consumer goods in the lives of Chinese residents. With the rapid economic development of our country, the process of urbanization continues to advance, and the living standards of residents have been increasing. The kitchen and toilet industry has made considerable progress and development. Consumption upgrading promotes industry upgrading. Accelerate the rapid development of the kitchen and toilet industry. The kitchen and electric appliance industry maintains rapid growth in the home appliance industry. According to statistics of China Yikang, from 2012 to 2017, the compound annual growth rate of retail sales in the kitchen electricity market was 13.5%; water heaters are the main products in the kitchen and toilet market. One of them has the largest market. In 2017, the retail sales of gas water heaters and electric water storage and water heaters were 34.43 billion yuan and 30.24 billion yuan respectively, and the retail sales growth was 13.9% and 6.4% respectively.
In the rapid development of the kitchen and toilet market, consumers are increasingly demanding quality of life. Intelligent, user pain points and other issues have challenged the product upgrading and technological innovation of kitchen and bathroom companies. As a veteran company in the industry, Wanjia Le, always Implementing the 'Technology Leading Strategy' and adhering to technological innovation to lead the industry's development. On June 23, Wanjiale held the 'Kitchen and Guardian Electronics User Experience Conference' in Beijing Jieqiang Garden District, bringing X7PRO central water heater and MATE7 smart cooking system at the meeting. With Hummingbird Dishwasher's three products, users can feel the brand-new, relaxed life experience brought by home appliances at close range.
Under the introduction of the product manager of Wanjiale, netizens have a deeper understanding of the X7PRO central water heater. According to the product manager: This central water heater has been developed for 9 years and has been iterated to the fourth generation, X-Brain operating system and oriental constant heat core. As the two core technologies of the product, it meets the demand point of the user to open the heat, multi-layer heating, realize the whole house circulation through the heat ring, the maximum distance is 120 meters, which can fully meet the normal household water circulation distance. The product is equipped with a control cloud system. Through the mobile app, you can control the heating of the water heater, control the running status of the water heater, and monitor the safety information during the combustion process of the water heater. The constant heat pool function makes the water temperature more stable, and the temperature difference between the water temperature is controlled within 2°C; the bathtub is automatically cut off. The function, safety protection reminding function solves the user's pain points about bathtub discharge and gas use safety.
At this experience meeting, MATE7 intelligent cooking system attracts the attention of netizens. It is an automatic cooking system, mainly consisting of European-style near-suction curved smoke machine, automatic ignition cooker and waterproof stainless steel non-stick pan with sensitive temperature control probe. Composition. This automatic cooking system can satisfy people's enthusiasm for food. It comes with optional menu, intelligent voice navigation and temperature, time, fire control options, temperature generated by the bottom of the pot, fan, hood automatically adjusts the wind speed and The size of the firepower, the stir-fried food only needs to stir the ingredients, the food can be easily baked. The MATE 7 automatic cooking system is not only intelligent, its user-friendly design directly hits the user's pain points, and the relaxed and comfortable kitchen cooking life is within reach. Netizens are at the scene. Personally create food, truly experience the intelligence, convenience and convenience.
Netizens personally experience cooking
In addition, netizens also experienced another new kitchen appliance, the Hummingbird Dishwasher. For lazy people, the dishwasher can free hands, and there is no need to worry about 'who washes the dishes' after the meal.
Hummingbird Dishwasher supports 360° Hurricane Wash, Stereoscopic Jet Omni-directional Clean, Helix Lower Spray Arm and Top Spray Design to ensure 360° Hurricane-like high-pressure, high-density water flow to clean stubborn grease in all directions. Also, with 75°C Heat wave washing, wash water temperature of up to 75°C can rapidly decompose the oil and quickly puff the residue. The netizens put the used chopsticks into the dishwasher at the scene and watch the hummingbird for the first time at close range. The cleaning process of the dishwasher and the heated discussion on whether the dishwashing machine can be cleaned quickly and cleanly were also discussed. There were several children who were enthusiastically involved in the event and they showed a strong interest in the dishwasher. Atmosphere instantly pushed to a climax.
According to data from Yikang, the popularity of dishwashers in Europe and the United States has exceeded 60%. Dishwasher has become a common kitchen appliance, but the Chinese market is not always accepted. With the 80,90 young consumption. With the rise of groups and the growing middle class, the pace of urban life has accelerated and the concept of consumption has changed. Domestic consumers’ demands for free hands have become stronger. At the same time, the consumption structure has been adjusted and the technology has been continuously upgraded. The mainstream brands have laid out one after another, setting off the domestic dishwasher market.
After the experience of the kitchen and toilet products was over, the on-site netizens raised a number of questions with the Macro's product manager. The staff at the venue, from a professional point of view, patiently provided detailed answers to netizens. The atmosphere at the scene was extremely active. Concept, interpretation of high-tech appliances, new smart lifestyle, can give people a higher quality of modern life while also allowing people to get a more relaxed and happy life experience.
At present, the macro economy is stable, and the global economy is showing signs of recovery. The domestic real estate market is slowing down. The overall decoration policy is blooming. The clean policy promotes coal changes and the kitchen and toilet industry has a good environment for development. In addition, the lifestyle of people is changing. The consumer's quiet change, consumers' requirements for products are more stringent. Under this trend, Wanjiale promptly promotes brand transformation to meet the needs of new young consumer groups in terms of product experience, appearance, and intelligence. In the past, it was simply adapted to consumption. The demand model has become more and more difficult to catch up with the market's speed of change. Macross starts with user needs, actively solves users' pain points, leads one step ahead of users, and sees future consumer demand sooner, successfully occupying in the industry. A place.
MACRO continuously makes cutting-edge technology upgrades, intelligent explorations, and works hard on the reliability and practicability of its products. These efforts are all aimed at satisfying the needs of users. MACRO's technological product matrix has entered the high-end market, from traditional home appliance manufacturing companies. Technological innovation enterprises have changed. Wanjiale executives believe that: 'Deconstruction is not a judgment, but self-exhibition and expression after self-examination, Macro will continue to innovate the power of technology, allow more people's lives to change, let the future home enjoy real Technology fun. '
At the China Home Appliances and Consumer Electronics Expo in 2018, the relevant responsible person of Wanjiale introduced: 'In 2018, the Macro Hot Water Business Unit will use Uval Water Life as a carrier to lead health and create high quality water life and serve a better life; The Electric Division aims at 'making kitchen appliances for Chinese cuisine' and continues to break through the automatic cooking system to create a music kitchen eco-circle product that will continue to provide consumers with a delightful cooking experience. 'At the same time, related leaders of MACRO also stated:' We are not planning based on a single product but based on the trajectory of the entire space. The future product line of Macro should be wisdom and beauty coexist.
Insiders believe that: As a veteran of the household appliance industry, Macross communicates the concept of “Life Technology Aesthetics” to customers on the basis of innovation, creates “smart home life” for consumers, and is in a new era of new trends. In the wave, one has already pedaled out of the traditional household appliances industry and is embracing the future industry development.