The summer solstice is coming. The most difficult midsummer in the year is officially kicked off. The nation's 'high baking' mode is about to begin. Under the high-temperature baptism, 'life is provided by air conditioners' has become the mantra of people. Air conditioning has also become an indoor The essential magic weapon for cooling and cooling off heat. The air conditioning market in the cold year 2018 has reached the last moment.

In the year of 2018, Shinco Air-Conditioning continued to deepen channel construction, e-commerce development, product structure upgrade, new ideas, and new methods. By the end of May 2018, shipments increased by approximately 280%, retail sales increased by 123%, and 2018 cold had been locked. Annual victory. The real peak season is about to start. The new air-conditioning electricity supplier fully exerts its strength. The terminal construction gains a full harvest. The sales scale will go up again. Han Kehai, the general manager of Shinco Electric's domestic marketing, revealed to the author: 'The sales volume of Shinco's air conditioners is expected to be 2018 in the cold year. About 1.2 million units. 'The 2018 annual Shinco air-conditioning product positioning accuracy, traditional channels and e-commerce platform to make concerted efforts to promote the characteristics of marketing, etc. have become a major factor in its large-scale growth.

With the arrival of a new round of consumer upgrading, more and more consumers after 80 and 90 become the main purchasing power among consumers. The demand for high-quality life, the increase in income levels, convenient payment methods and efficient logistics The Internet has greatly increased young people's purchasing power and shopping desire.

Since the cold season of 2018, Shinco has focused on energy efficiency upgrades, appearance upgrades, function upgrades, and quality upgrades. It has spared no effort in increasing the proportion of inverter air conditioners, and the number of articulated cabinets has been upgraded. The upgrading of product structure has boosted the profitability of manufacturers.

Standing in the “new retail”, “unrestricted retail” and “intelligent retail”, manufacturers and channel distributors in the home appliance industry have overstretched the layout of new retail to open up online and offline channels, reconstruct new retail formats, and The company finally met the pain points of the three parties of the platform, merchants and consumers. From the end of 2017 to June 2018, Shinco established cooperation with Tmall, Suning, and JD.com e-commerce platforms. In the first half of this year, Shinco air-conditioning was used in Tmall. , Suning's E-commerce platform sales increased by 300%. The cooperation with Jingdong was finalized in June. Jingdong Shinco Electric’s flagship store officially opened at the end of June. The discount rate was comparable to 618. Han Yihai stated: 'Choose to start Jingdong’s flagship at the end of June. There are two reasons for the store first, to avoid the brand's focus on resources 618, and second, at this time is the most critical time in the season is the time period.

While deepening cooperation with mainstream e-commerce platform, Shinco Air has always adhered to a principle of 'do not harm the interests of the original agents'. Han Yihai had very clear in the marketing meeting of the new air-conditioning: "The channel, distribution, Tianxia'. In the second year of 2018, Shinco's air-conditioning expansion and production management center will increase from the original 13 to 20, and this figure will increase to 25 in the 2019 cold year. There will be an additional 4 offices. The soundness of the production management center means the development of channel networks. Broadening and deepening. While nurturing core dealers to create a bright and beautiful terminal is also the most important task for the new air-conditioning work in the 2018 cold season. Han Yihai revealed: 'In the year of 2018, Shinco Air-conditioning completed the construction of 1500 terminal networks, and the original terminal sales. Mainly rely on low prices, now rely on product upgrades, brand image enhancement. '

In terms of event marketing, Shinco air-conditioners are also showing great vitality. In the 520 factory direct sales, Shinco Air-conditioner has been tested for both brand strength, product strength, and service capabilities. On June 24, Shinco and Suning Tesco hosted the event. The event includes products for air-conditioners, televisions, refrigerators, washing machines, small appliances, and even baby products. The rich products attract more users, and it also expands the brand awareness of Shinco's air conditioners in different user groups. Han Yihai said: ' Factory outlets, the in-house purchase associations are all accumulating experience for the brand. In the future, they will put more resources in the double 11 or double 12 to integrate more diversified marketing activities and present a colorful new air-conditioning system.