'Currently, consumer behavior, consumer channels and consumer markets have undergone profound changes. New forms of business represented by new retail have emerged constantly. The traditional retail industry is facing a new business transformation. ' Chairman and Party Secretary of Chongqing Trading Group, Chongqing He Qian, a director and party secretary of the Department Store Co., Ltd., said.
On the surface, the undercurrent of consumption upgrades has brought about the emergence of new retail. From the perspective of the underlying logic, the excitement of users, the rise of new technologies and the transformation of Internet platform development ideas have created a new wave of retail. How do regional chains embrace change as the new retail day becomes increasingly popular?
On June 21st, at the 6th Home Appliances Festival of Chongqing Department Store and the TOP Summit of 2018 China (Chongqing) Home Appliances Channel Merchants, regional home appliance chain enterprises gathered together to explore new retail breaks.
Take the trend: Embrace the omnichannel transformation to win
When the original gathering mode, the profit mode is not applicable to the new era, when Jingdong, Ali and other e-commerce companies continue to squeeze the regional traditional channel space, all home appliance retailers including Chongbai Electric are exploring new transformation path.
In the view of Wen Jianping, chairman and president of Avi Cloud (AVC), the omnichannel model of online and offline integration is the direction of change for home appliance retailers.
According to Wen Jianping, the traditional retail format is accelerating fission. For example, the chain has changed to a suburban hypermarket, and the department store has changed to a traffic portal experience store. The online e-commerce and e-commerce are rapidly emerging. , there is no online and offline points. '
In fact, Chongqing Shangshe Group, Chongqing Department Store has already realized this and started the omni-channel layout in 2014. According to the data of Chongqing Department Store Co., Ltd. 2016 Annual Report, the self-built online sales platform transaction volume (GMV) is 110 million. Yuan, an increase of 14.1%, operating income of 95.45 million yuan, an increase of 12.3%; In addition, in 2017, the electrical division focused on building a flagship store, while focusing on the blank space format for network development, new opening and signing outlets throughout the year.
In fact, no matter how the concept of the retail industry is updated and how technology advances, the demands of businesses and consumers will not change. Businesses expect to reduce costs and improve efficiency through more accurate demand analysis, while consumers not only want to buy suitable products. Products, but also hope that the experience will improve.
Ming Dao: Opening the Trading Scene to Return to the Nature of Retail
Retail first is to operate customers, and to create distinctive products and services around the customers. The implementation of services is a new opportunity to promote the development of retailers such as home appliances.
As Peng Baoquan, chairman of the China Household Electrical Appliance Business Association, said, consumption is changing, and demand is changing. Traditional household electrical appliance retailers must sell single items, sell packages, sell full sets, and accelerate the transformation of selling plans, from home appliance retailers to home appliance retailers. Service providers change and upgrade.
As China's per capita GDP exceeds US$8,000 toward US$10,000, the proportion of consumer spending on service consumption will continue to rise. Differentiating and profiting through service charges is a trend that regional chain companies must pay attention to.
As a matter of fact, regional chain stores are constantly exploring in this area. For example, Zhongbai Electric has built a variety of product application scenarios including gaming, Internet cafes, baking, animation, VR theaters, and other functions integrating leisure, learning, and communication. Transition to an experiential store.
Excellent Techniques: Reconstructing 'People, Goods, Fields' with Digital Algorithms
In the future, smart retailing is not only the integration of online and offline, but also the model innovation driven by technologies such as the Internet and cloud computing, artificial intelligence, and big data. The speed of transformation and upgrading of retail enterprises is undoubtedly accelerated, but what is changed and what The way to change, each company's understanding is not the same. The only commonality is that everyone is doing people, goods, and the digitalization of the scene.
Digitalization promotes new changes in retail content to achieve higher efficiency. For example, original posters were randomly issued, and now digital technology can be used to accurately push on the mobile end. Another example, digitalization of the supply chain and internal processes can be achieved. The delivery accuracy is improved, the turnover is quickened, and the loss is reduced through digital and fine management. For example, in the past, retail had to have a fixed place, organize goods in the place to attract customers to buy. Now we must first know who the customer is, the customer What are the preferences, then organize the venue around these people, layout the scene, configure the merchandise.
In the eyes of the industry, the digital transformation of stores is a way to truly improve the efficiency of business operations. 'Needing a lot of effort, but the effect is slow but very necessary, good companies will take this step'.
In fact, many companies clearly understand that the direction of transformation is omni-channel and digital. However, physical retailing is not as complex as online retail platforms. The fragmentation of scenes is very serious, and the market environment is complicated. It is also a labor-intensive industry, which has given enterprises a digital transformation belt. A serious challenge came at the current stage with the help of third-party forces or professional technology companies, through an alliance with mature companies and models is an optional path.
Of course, the digitized operation of retail companies is not just the digitalization of members. It also includes the digitization of products, the digitization of processes, and the digitization of the supply chain. Digital transformation of these levels is difficult to rely on third parties because each company has its own In terms of business logic, from a long-term perspective, companies also need to rely on the company itself to achieve digital transformation.
For regional linkages, digital transformation is the biggest variable in its development, and it is also a rocker for its takeoff.