Sichuan Changhong: Home Appliances Will Have Military Genes

After four years, Sichuan Changhong intends to once again take the military assets of major shareholders into the bag. Recently, Sichuan Changhong announced that the company intends to acquire the controlling shareholder Sichuan Changhong Electronic Holdings Group Co., Ltd. wholly-owned in cash through a non-public agreement. Subsidiary Sichuan Electronic Military Industry Group Co., Ltd. holds 100% equity in Zero One Electronic Group Co., Ltd., and the overall transaction price is approximately RMB 1.728 billion.

For the acquisition target, the company stated that it is to integrate high-quality military assets, enhance its comprehensive profitability, and promote the in-depth development of the military-military integration industry. At the upcoming shareholders' meeting in Sichuan Changhong, on the acquisition of “088” Electronics Group Co., Ltd. Proposal on 100% Equity Related Matters will be discussed and reviewed.

The Group's predecessor was the 1960s government’s principle of supporting the construction of the third line and supporting large areas. The military enterprises invested and built by the country have now developed into a research and development facility integrating precision detection equipment and ancillary products, production trials, and system integration. , Technology services in one of the high-tech enterprises.

In fact, the Changhong military business was previously mainly concentrated in Sichuan Changhong major shareholder Changhong Holdings, and the Changhong military industry business development strategic platform is Changhong Holdings's electronic military industry group. This time, Sichuan Changhong also acquired the military assets after the acquisition. Become a military enterprise, have military genetics.

According to Hong Shibin, a marketing expert, “Military assets are quality assets. Military assets of major shareholders of Sichuan Changhong are also high-quality brands. After being included in listed companies, this brand value will appear, enhance Changhong’s overall assets and brand value, and have market value management for listed companies. Promote the role. ''This acquisition is in line with the general direction of military and civilian integration advocated by the country and will receive policy support. This acquisition is also a pilot and trial of Changhong’s deep reform of military assets, which will play a good role in the reform of state-owned enterprises. Effect. 'Deputy Secretary-General of the China Household Electrical Appliance Business Association Zhang Jianfeng said.

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