In the first half of 2018, TCL Kitchen & Kitchen maintained an explosive growth trend in the overall poor performance of the kitchen and TV market. It is understood that in the first half of this year, TCL's kitchen and bathroom sales increased by more than 100% year-on-year.
On June 21st, the TCL kitchen and kitchen held a nationwide investment promotion kick-off meeting with the theme of 'Purple Gold.'
After two consecutive years of rapid growth, TCL Kitchenware did not slow down, but instead pursued the victory and speeded up the pace of channel construction. On June 21st, at TCL Semi-Manor Resort Hotel in Nanjing, TCL Kitchen & Kitchen held a 'Purple Gold'巅' The theme of the National Investment Promotion Conference.
Group empowers, brand advantage further manifested
At the meeting, Mr. Tang Huaiyu, General Manager of TCL Home Appliances (Zhongshan) Co., Ltd., said, 'With the development of TCL's kitchen and toilets, TCL Group is paying more and more attention to the kitchen and toilet business. This year's TCL Kitchen & Bath Group Listed as the main category of TCL Health Appliances. '
TCL Home Appliances (Zhongshan) Co., Ltd. General Manager Mr. Tang Huaiyu
Mr. Sun Hao, Marketing Director of TCL Home Appliances (Zhongshan) Co., Ltd. also stated that with the continuous improvement of the company's terminal network coverage and profitability, the Group has seen the potential of TCL kitchen and kitchen, and began to increase support. 'TCL sponsored Water heater advertisements have already appeared in the CBA. This was not previously available. The advertising elements related to Ma Tianyu and Neymar have also been fully applied to the kitchen and kitchen section. The future TCL kitchen and kitchen elements will be more and more popular. This is enough to explain The TCL kitchen has its own place in the entire TCL group. This is the result of our efforts for more than two years.
TCL Home Appliances (Zhongshan) Co., Ltd. Marketing Director Mr. Sun Yu
In addition to branding support, TCL also invested 30 million in the purchase of various types of products such as electrical testing, gas detection and other professional equipment, and built experimental bases according to standards. It has recently obtained national laboratory accreditation. To ensure that TCL kitchen products are During the R&D phase, it can enter testing and verification, reduce product development time, and allow products entering the market to be certified products.
The completion of the national testing laboratory will help enhance the quality of TCL's kitchen and bathroom products. In addition to high-quality products, TCL Kitchen & Kitchen will also provide product training, channel development, scale customization, and promotion assistance to a wide range of agents. Azimuth support and services to help customers grow. 'This is the advantage of cooperating with the brand, and cooperation with the brand will have a future.' Mr. Sun Hao said.
Introduce third-party platforms to accelerate the pace of investment promotion
In order to better guide major agents in attracting businesses and helping them to expand their markets, TCL Kitchen and Kitchen invited third-party platforms—Leader Chao and Gaobiao Consulting, to engage in joint investment promotion for agents. Linkage promotion activities guide.
It is understood that Founded in 2010, Leading Planning is the most influential brand in the pan-home industry. It has served hundreds of well-known brands in the industry. Beijing Gaobiao Consulting Co., Ltd. is also a professional dedicated to channel research. Marketing planning company with practice.
Agent experience TCL hood products
“In the past, our own team relied solely on our own team to attract investment. However, with the increasing number of sales outlets, the team has taken more and more considerations, and the investment activities have been carried out. The team’s thinking has also reached a certain bottleneck. We hope to rely on third parties. We will introduce new ideas and new ideas to assist us in continuing to speed up the process of recruiting retail end-users and promotions. ' Mr. Sun Yan said.
According to Mr. Sun Wei, before the official cooperation with the third-party platform, the company had already tried four prefecture-level cities in Guizhou, Hubei, Shandong, and Henan, and respectively conducted investment promotion and demolition of provincial cities and investment promotion in prefecture-level cities. And the demolition, the effect is quite good. Ms. Yang Zili, a TCL kitchen and kitchen agent from Luoyang, said that through a 3.24 joint blasting promotion, her team increased from 3 to 20 people. The sales performance for the month was 3 months earlier than that of the previous month. It's good to add up.
After the trials, TCL kitchens summarized and planned the activities, divided the country artificially into two pieces, and handed them over to two third-party companies. We believe that with the help of a third party, this year TCL kitchen channel outlets Construction and terminal sales will be in full swing.
Strong development momentum, investment remains the main theme
According to Mr. Sun Ting, the explosive growth of TCL kitchen and kitchen in the past two years depends on the development of retail terminals. 'In January 2016, TCL's kitchen appliances officially started operations. We have used our two-and-a-half-year performance to achieve a six-fold increase in performance. By the end of this year, it is expected to reach a scale of 500 million yuan. Behind the growth in performance is the continuous increase in the number of our agents and retail outlets.
TCL Kitchen Billboard with Neymar Elements
Mr. Sun Hao believes that in this era of today, the channel is king, and the view that the terminal is king is still not outdated. 'Investment promotion is still the focus of TCL's kitchen and toilet work this year, next year and in the following years. The investment promotion I am referring to does not mean the recruitment agency. Business, but to help agents recruit more retailers. Because all products are inseparable from the terminal retail.
With the advent of consumer upgrades, the iterative and upgrading of consumer demand will promote the development of the kitchen appliance market, especially in the broad three or four-tier market. Along with the progress of urbanization, the market outlook for the industry will become increasingly large. TCL kitchen and toilet development has only a short period of two or three years, but behind it is a one-billion-dollar enterprise. It has unique advantages in product technology strength and brand. Therefore, what we need to do is continue to implement the thinking of the first two years. Increase retail customers, increase retail outlets, increase the chance that our products will meet with consumers. ' Mr. Sun Hao finally said.
