With haze and weather getting scarce, air purifiers will be useless. Since 2018, the entire industry has been singled by the outside world. However, whether it is the Lunar New Year, May Day Golden Week is still a group of 618 big contribution data, Both of them are frequently faced with this point of view. In the post-smog era, the air-to-ground market has increased rather than decreased. What are the reasons for this? In the eyes of Jingmeishi, this is mainly due to the rise of young consumer groups under the general trend of consumption upgrading. The market environment, the earliest domestic layout of the net purifier Net Mei Shi, also announced the brand rejuvenation, new direction of intelligent upgrade.
New turning point: The rapid rise of young consumer groups
The air purifier industry has long been considered an industry that 'eats on earth'. This 'sky' is a 'foggy day'. Indeed, the outbreak of smog makes air purifiers such an original 'niche' product. Quickly into the homes of ordinary people, there was no time for the limelight. However, with the promotion of the national environmental protection policy, the weather conditions have gradually improved this year. Does this mean that the air purifier will have no place to use? The answer is no. Net Meishi believes that people's high demand for quality of life and young consumer groups will be a new opportunity for the development of the air purifier market.
On the one hand, with the upgrading of consumption, consumers increasingly focus on quality of life, but in our home environment, in addition to PM2.5, dust and other particulate matter, formaldehyde, toluene, TVOC, second-hand smoke, odor and other indoor pollution are also not Xiao Yu. On the other hand, after the 80s, the 90s are becoming the main force of the market consumption. Compared with their parents, they care more about the health of themselves and their children. Air purifiers are still essential. In the future, a composite air purifier for young families will be the focus of the entire industry.
Based on the accurate grasp of the market, the industry leader Net Mess has already launched an action. In terms of product layout, Net Mess introduced the new KJ800F-M800A air purifier, which not only has a CADm value of 800m3/h particles farther than its peers, but also features a 400m3/h formaldehyde CADR value, and it also features a unique CSV central surround airflow technology. It can easily sweep indoor pollutants such as formaldehyde, TVOC, odor, PM2.5, etc., and the large-area long-term antibacterial filter, high-precision laser sensor, smart WIFI, black technology, full-screen touch panel configuration, also make it The 'grass' of the majority of young consumers .
New Changes: Transformation from 'Old Cadres' to 'Little Fresh Meat'
In the air purifier market, Jingmeishi is definitely the 'old cadre' of the industry. It was established in 2003. Now it has a brand history of 15 years. During the development process, Net Mesh has integrated the world's top air purification technology, and Research institutes in Europe and America cooperated with each other to continuously carry out innovations and upgrades in technology and products. This not only brought consumers a variety of disruptive products with epoch-making significance, but also made outstanding contributions to the healthy development of the industry. In 2018, Jingmeishi began to implement a younger, smarter strategic upgrade aiming to become the first brand of environmental electrical appliances for young consumers..
Net Meishi stated that the transition from 'old cadres' to 'little fresh meat' is such that the brand's 'reverse growth' is due to the dual demands of the development of the company and the market. First, since the establishment of Zero Micro Technology, it has established a 'smart environment'. The overall solution leader's corporate vision, and as a major core brand of Zimmer Microsystems, NetMei requires a younger transformation of the brand to “support” the strategic map of Zimtech. Secondly, it is not difficult to analyze the entire empty net market. Found that the proportion of young consumers is increasing day by day. According to data from Boston Consulting Group, China's consumer market will have US$2.3 trillion in increments in 5 years, of which 65% will be brought by the post-80s, 90s and 00s. It can be said that the upgrading of the net Meishi brand is an inevitable trend in the development of the industry.
The year 2018 is a crucial year for the development of the air purifier industry. Under the backdrop of the economic dividend of smog waning, the demand for purification of whole houses has increased, and the young consumer groups have risen, the market still has a promising future. , Multi-angle product upgrades, brand rejuvenation, and intelligent transformation, while further consolidating their position in the industry, pushed the entire industry into a new stage of development.
