Baidu Announces Papi Sauce as Chief Content Officer of Baidu APP

For most people, Papi sauce is not a strange name. With a series of homemade short videos, it quickly became China's No. 1 Web Red, gaining high popularity and traffic.

Recently, Baidu APP official micro-published news, officially appointed Papi sauce as Baidu App's chief content officer, and during the World Cup, grabbed 1.8 billion cash red envelope activities throughout the day.

For Internet companies, the content officer is not a strange position, responsible for the company's content strategy, content marketing and other matters, is fully responsible for content cooperation, media assets, content monitoring, content investment and other fields.


For most people, Papi sauce is not a strange name. With a series of homemade short videos, it quickly became China's No. 1 Web Red, gaining high popularity and traffic.

Recently, Baidu APP official micro-published news, officially appointed Papi sauce as Baidu App's chief content officer, and during the World Cup, grabbed 1.8 billion cash red envelope activities throughout the day.

For Internet companies, the content officer is not a strange position, responsible for the company's content strategy, content marketing and other matters, is fully responsible for content cooperation, media assets, content monitoring, content investment and other fields.

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