'I have been doing this for more than 10 years. The solar water heater market was still quite good in the past few years. During these two years, I have become increasingly depressed and increasingly unable to sell. Solar water heater manufacturers such as Jiaxing have closed down one after another. Now I am also out of business. “In a branded appliance outlet in a city, the old appliance dealer said that there are still some stocks of solar water heaters in his shop, which are basically left to rural consumers. Electricity, no gas, solar water heaters have been very popular with consumers. This once-sunrise industry, the development route has been approaching the sunset. In a short period of time, the city's solar water heater agent home plummeted, sales channels also go On the road from the city to the suburbs, and then to the rural development.
Industry shrinks near delisting
The market share of solar water heaters has always been squeezed by gas and electric water heaters. From the perspective of the water heater industry as a whole, 2017 is not a year of optimism. According to the “China Solar Water Heater Industry Production and Sales Demand and Investment Analysis Report,” data shows that in the first half of 2017 The total size of water heaters reached RMB 31.6 billion, totaling 19.11 million units, an increase of 8% and 2% year-on-year, respectively. The market growth has slowed down significantly. Many solar water heater manufacturers' businesses are in the quagmire of 'sales loss and profit loss.' The water heater industry is not focused. It is always looking for new business outside the solar water heater. We hope to reverse the difficulties through photovoltaic upgrade. A large number of solar water heater assembly plants have entered the solar thermal, clean water, kitchen electricity and other fields. Once famous. The diversification of Sun Ming Solar’s road to diversification was even larger and longer, involving real estate, community environment and other areas, but the progress was unsatisfactory.
According to analysis by Song Yongjun, a home appliance company in Jinhua appliance market, the rapid decline of solar water heaters does have restrictions on the installation environment and the impact of objective factors such as the implementation of 'home appliances to the countryside' for many years. However, the fundamental reason is that the product quality is uneven, and there is a lack of core competitiveness. The production and processing of water heaters is relatively simple. As long as a company has a storage tank production line, other parts of the product, such as vacuum tubes, brackets, etc., can be purchased socially. For many years, the solar industry has been in a barbarous growth period, and the service of solar water heaters is worrying. Even some well-known brands have adopted the method of custom-made 'ultra-low-cost water heaters' in order to reduce costs, at the expense of quality in exchange for market share. In recent years, with the upgrading of water heater technology, instant water heaters have captured low water temperatures, To wait for other industry problems, rapid technological innovation dominates the market, and traditional solar water heaters and air energy water heaters are not difficult to understand.
Combined use of product advantages
Due to the effects of rain and other weather in the south, the consumer demand for solar water heaters has been restrained to a certain extent. Many companies compete for a bowl of porridge and will surely win the bloodshed. In the high homogenization of solar water heaters, there are no outstanding advantages for the products. The industry only has to choose to reduce costs again and again to deal with price wars. This practice not only further exacerbates the cruelty of competition, but also causes some solar water heaters to leak water, not water, poor pressure resistance and many other quality problems. It is understood that on the solar water heater The complaint rate remained high, and some consumers even complained that after only a few years of water heater usage, the merchants disappeared and the after-sales service was basically lost.
'The solar thermal technology started earlier. This green energy has distinctive features. It is very good to use it in combination with an electric water heater.' Peng Kai Decoration's designer Lu Kai said that when he was designing some homeowners, It will recommend the use of hot water in combination. It is to design a two-unit water supply system for a single household. The solar energy and electric water heaters are planned in a unified way. 70% of them use energy-saving solar hot water, and 30% use electric water heaters for emergency purposes. The procurement cost is not high. , It is also very convenient to use, is currently the most cost-effective home hot water supply program.
10 years ago, there was a solar green community in the urban area that once won the public’s approval. Xiao Li, the owner of the Man Tingfang community in the urban area, said that at the time developers gave away solar water heaters. For many years, they were satisfied with the use of solar water heaters. A more stable, differentiated product to satisfy the market. Anyway, solar water heaters have their own advantages.