In 2018, Panasonic ushered in the age of 100. About 1 month ago, Panasonic held the 100th anniversary celebration of Panasonic's entrepreneurship in China under the theme of “Thanksgiving China.” President of Panasonic Co., Ltd. Jinhe Yihong, Director of Panasonic (China) Co., Ltd. President of the China-North China East Asia General Assembly, Yokoo Dingxian and other senior executives attended the meeting.
Although it seems to attach great importance to the Chinese market, at the product end, Panasonic does not reassure Chinese consumers. Nail Technology noticed that Panasonic China issued an announcement on June 21, announcing that it will recall some of the imported notebook computer products in mainland China. The total number of products affected is 4,175.
The reason for the recall is also explained in the announcement: In the case of long-term use, the internal pressure rises due to deterioration of the battery. If a small foreign substance is mixed in the battery, the internal short circuit of the battery may be caused. In extreme circumstances, it may cause fire and safety. Hidden danger.
It was Panasonic’s social responsibility to actively recall products that were defective. However, for the 100-year Panasonic, which was known for its quality and rigorousness, product recalls frequently occurred in recent years, reflecting the Japanese company’s quality control. There was indeed a leak.
Nail Technology noted that prior to the recall of notebooks, Panasonic (China) Co., Ltd. had also launched another recall program for consumer electronics products, announcing the recall of two TV models with approximately 15,000 units in China. The recall was due to some TV sets. The base is safe and hidden.
In addition, according to a report by the Changjiang Business Daily in May, 'Since the past 4 months, Panasonic has announced four recall plans. The recall involves three categories, reaching millions.'
Although quality issues are frequent, Panasonic seems to be confident in the consumer electronics business in the Chinese market. Public information shows that Matsushita’s strategic goal is that by 2020, annual sales of the Chinese home appliance industry will hit 20 billion yuan. However, the Chinese market is frequent. The explosion of product recalls has cast a shadow over the achievement of this goal.
Panasonic, which is known for its quality and rigorousness, has frequently exposed quality problems in the Chinese market. According to the analysis of nail technology, there are two main reasons:
First, Panasonic’s industrial focus has shifted to B2B. TVs, notebooks and other consumer electronics products are no longer the main business of Panasonic. In the Chinese market, B2B services such as automotive and new energy have become the main targets. CES in 2018 5. Matsushita did not even exhibit home appliances.
Secondly, Panasonic’s R&D and quality control of consumer electronics has fallen behind. Since the failure of betting plasma, Panasonic’s overall investment in the consumer electronics industry has decreased. Since then, Chinese and Korean brands have continued to rise, surpassing all areas in TVs, PCs, and mobile phones. Most of the Japanese brands, technical investment and quality control capabilities also significantly overtake. Reverse the boat, do not enter and retreat, Panasonic frequent explosion of quality problems, it is not difficult to understand.
In other words, Panasonic does not pay enough attention to itself, coupled with lagging behind rivals in technology and quality control, allowing Matsushita's consumer electronics products to be recalled frequently, and no longer has market competitiveness.
Observatory observer General Ding believes that some foreign brands are eager for the Chinese market, but if they can't provide high-quality products and services, they are unlikely to be welcomed by Chinese consumers in the context of consumption upgrades, rather than waiting for the natural elimination of the market. To withstand the impact of damaged brand reputation, it is better to take the initiative to withdraw from the market as early as possible, and devote energy and resources to the polishing of upstream devices and core technologies.