On June 22nd, the squadron slammed in the first game ushered in a crucial battle with Costa Rica’s group stage. In the minutes of the injury stoppage, TCL’s global brand ambassador Neymar scored a goal with a lore. The score was rewritten as 2:0, and the game was alive! At this classic battle scene, there was a group of special players, the legendary TCL team, who traveled over 7,000 kilometers to the World Cup in St. Petersburg and cheered for Neymar. Witness the legendary moment.
TCL legendary cheering group witnesses the legendary moment of Neymar on the spot
TCL legend cheering group 'T' gesture cheering for Neymar cheering
Join Neymar to seize the commanding heights of the World Cup
In April this year, the big country brand TCL declared Neymar to formally become the TCL global brand ambassador. Together with Neymar, TCL Air Conditioning took the lead in firing the World Cup sports marketing. With the help of Neymar’s international influence, it cleverly bundled the World Cup. With the celebrity fans' group inciting the global sports crowd, the distance between TCL air-conditioners and the fans in the world is further narrowing. TCL air-conditioner's brand image is developing in depth in the global market. The cooperation between TCL air-conditioning and Neymar is not only the card-based World Cup sports marketing strategy. Embodied, it is also a brand globalization strategy, a breakthrough in traditional marketing methods.
The cheering group dressed in Neymar custom jerseys to take photos with foreign fans
Brushing the globe to create a full range of sports marketing advertising effects
As early as the World Cup's two-month countdown, TCL & Neymar Thematic Advertising has been strongly exposed in airports, high-speed rail, commercial districts, communities, and buildings in more than 200 cities in 14 countries. In China, TCL Air Conditioning and Neymar are jointly The ads appeared in the core business district of 21 cities across the country. In Shenzhen and Huizhou, all-inclusive bus car advertisements of Che Nemar were launched simultaneously, creating an overwhelming whirlwind in the domestic user groups and industries; During the World Cup, TCL & Neymar's TVC advertising was a strong landing on CCTV, deeply rooted in the hearts of hundreds of millions of Chinese fans.
TCL Air Conditioning and Nemar Lead World Cup Marketing
TCL air-conditioning internationalization and then speed up
Card World Cup Marketing, Signing Neymar, With the heat of the World Cup and Neymar's international influence, TCL air-conditioning has stirred the momentum of sports marketing globally, further narrowing the distance with consumers around the world and showing a Younger, more fashionable and internationalized big brand new image. Through comprehensive advertising coverage, TCL Air Conditioning is using a differentiated, precise communication strategy to secure World Cup marketing C position and create its own 'World Cup Effect'. And the brand image is rapidly infiltrating all over the world. It reflects the forward-looking and hard power of TCL's penetration into a globalized layout, and further accelerates the internationalization of TCL air-conditioning.
TCL & Neymar Theme Advertising is Popular Around the World
From product to service, from brand to marketing, continuous innovation in user demand, continuous focus on first-line market, early exploration, cross-border M&A, and steady growth, TCL’s global strategy of air-conditioning is following the World Cup. , Upgrade to a new stage of global brand output. The TCL legendary support team witnessed the wonderful renewals of Nemar legend, and will also witness the legendary moments and internationalization of TCL Air Conditioning.