When the 6.18 big banged into Children's Day, Father's Day, Dragon Boat Festival, and World Cup boost, this year's Mid-America Shopping Festival hit unprecedented heat. According to the star map data report: June 1-18, 2018 The sales volume of the entire network reached 284.47 billion yuan, a record high, an increase of 85.06% year-on-year, of which Jingdong sales ranked first, Tmall, and Pinto Group ranked second and third, Suning Tesco, Vipshop, NetEase. Business followed closely.
In addition, according to Orville Cloud's 2018 W24 (6.11-6.17) Air Conditioning E-Commerce Market Express, the 24th week's top five brands for sales share were Oaks (33.9%), Gree (19.3%), Midea (17.9). %), Haier (7.3%), TCL (5.7%), 'Top 5 in sales share' brands were Oaks (31.2%), Gree (24.4%), Midea (19.4%), Haier (7.1%), TCL (4.8%); and cumulative 22-24 weeks (5.28-6.17), the "Top 5 in sales share" and the "Top 5 in sales share" brand in the Oaks also ranked first respectively. In this year's 6.18 World War, Oaks air-conditioning dazzling performance, once again become the focus of e-commerce platform and home appliance industry.
(The picture shows the screenshot of Airway Cloud Network 2018 W24 (6.11-6.17) Air Conditioning E-Commerce Market Express Report)
Daily innovation high, carry electricity supplier leading industry
Oaks official data also disclosed that Oakes air-conditioning sales during the 6.18 period in 2018 increased by 2.2 times year-on-year from the 6.18 period last year. Sales exceeded 700,000 units in three days from June 16 to June 18, an increase of 200% year-on-year, and sales increased by 140% year-on-year. %, June 1st to 18th, sales of the entire network exceeded 1.5 million units, an increase of 127% compared to the same period last year. Among them, inverter products accounted for 57%, high energy efficiency accounted for 44%, and explosive models of the Golden Man series hang 6.18 sales Nearly 150,000 sets, Allen series of counters sales exceeded 30,000 +, e-commerce platform praise rate as high as 99%.
(The picture shows the explosive product during the 6.18 season reported by Oakes.)
For Oaks, 'Higher Innovation' has become a daily routine. After achieving a five-fold year-on-year growth in the Jingdong platform in the first quarter, the 4.12 Oaks air-conditioning Jingdong Super Brands achieved sales breakthroughs of over 100 million yuan per day after 8 minutes, during the opening time on June 1. Oaks was in Jingdong, and Tmall and other platforms had won the first good grade in air-conditioner categories. In addition, the comprehensive victory of the 6.18 war marked a further increase in sales target of 25 billion yuan in 2018.
In addition, in recent years, Oaks has also adopted the 'net batch mode' innovation to build a vertical retail model consisting of e-commerce + online 'factory, direct-operated, and user' trinity, forming an online and offline integrated development drive, bringing the air-conditioning industry a boost. While the marketing model changed new ideas, it also demonstrated the outstanding results of the "Economism is a firm strategy of Oakers", and successfully built the Aux brand into the home appliance industry leader in the field of e-commerce.
Flow priority PICK, deepening younger routes into harvest
Oaks Big Data displayed a 6.18 air-conditioning purchase guidebook. According to the data, visitors during the period of 6.18 were three years of passenger traffic on the Beijing-Shanghai route, with 41,000 additional Austrian powders, and the total number of fans exceeded 3.7 million. It can be seen that 6.18 aux is not only sales for this year. Champion, or powder.
Take the temperature of the 6.1 teardown movie “Temperature of the Missing Austrian Oath” as an example. During the period of 6.18, the Department of Healing took on the films of the Beijing Olympics, the exposure reached 16 million frequencies, and the frequency of message interactions was 68,000. The advertisements of the small Austrian movie circle were exposed. The amount of 13.43 million times, and the interactive point of 5,820 times, the number of microblogging topics rushed to the exposure of 14.41 million, and the interactive forwarding reached 26,000 times.
Continuing the film's popularity, Oaks air-conditioning 6.18 again attacked, leveraging the World Cup, linking JD.com, Tmall and other mainstream platforms, publishing Xiaoao and JD.com, and tycoons such as Tmall collaborating on the World Cup's 'Olympic Olympiad World Cup'. The video, inspired by the ambience of the Oaks Mascot, stimulated the resonance of young fans, once again triggered a splash screen, and forwarded an upsurge to create a fissile style for the younger and more austere brand image.
Obviously, Oaks promoted this year's big promotion in 6.18, through the use of hot spots, cross-border cooperation, big movie + micro-video and other combination punches, unlocking a variety of new marketing postures, full of fashion charm, attracting many young consumers. Oaks big data statistics show that 6.18 consumer groups accounted for as high as 45% after 90 and 38% after 80.
For the young generation of consumer groups, online shopping is already an everyday necessity. How to drain and powder is undoubtedly the new proposition in the Internet age. Oaks always obtains traffic priority picks in various types of e-commerce promotions. The opening of the Oaks and the positive energy of the iconic icon of the fashion brand. With the construction of the eco-community circle of the younger community centered on Oaks, the brand image of fresh and lively products is flourishing. This will lead to resonance in the community and promote the sales data section. The rise of the quarter has solidified the cornerstone of the strategic upgrade of e-commerce, and at the same time opened up new channels for the transformation and transformation of the traditional home appliance industry.
