In the history scroll, tea has been written in the history of the dynasties. Just as 'the country can't live without it, you can't have a day without tea', this is enough to see the long history of tea in China. Tea has become China. One of the dazzling symbols of culture.
As we all know, China is the world's largest tea producer and consumer. Tea sales in China are 3.6 billion yuan, sales are 2.3 million tons, and the market is huge. However, China's tea industry is 'large but not strong.' 3. The profit is less than Lipton. The reasons behind it are worth pondering.
The reason is that 'there is no brand' has long restricted the development of the traditional tea industry. The key factor is the lack of a strong brand. The good brands in each industry will inevitably deliver new experiences to users. Lipton's success, It is because the company puts product brand and communication with users first. It focuses on connecting with consumers' needs. On the other hand, it redesigns and promotes, which is the advantage that traditional tea brands do not have.
Of course, brand formation takes time, especially forging world-class tea brands. Take Xihu Longjing as an example, if you want to build a well-known brand in the world, first, take the road of industrial scale, attract capital, build standards, and strengthen the market; The second step is to take the road of quality differentiation, create brand premiums to innovate from tastes, create healthy selling points, attract customers with healthier quality, and more importantly shape the brand connotation. In the development of tea, it is obviously impossible to completely Applying the 'Lanton Model'. Chinese tea culture has a long history. During the process of brand building, Chinese tea companies need to combine the local development of tea and fully play the cultural card.
Push to Instrumentation The industry, how to create brands such as Agilent, Waters, Shimadzu and other world clan brands, national enterprises need to focus on product quality. From a consumer perspective, the attraction of any brand is above all quality. instrument To be more internationally competitive, we must work harder on quality standards.
In addition, an influential brand can also impress consumers. Lipton has innovated the way that traditional tea is directly soaked in water. The tea leaves are packed in tea bags and used in combination to give consumers a brand new drink experience. , Shaped new market demands. Excavating the new experience needs of local instrument users is more likely to enable domestic brands to find a firm foothold in competition with such international brands as Agilent.
The good news is that after-sales service will be one direction. For instrument users, the physical requirements such as appearance, price, design, etc. are far from meeting the needs of users. How to retain users, cultivate loyal user groups, and need dedicated services, achievements User value.
In the final analysis, instrument vendors are essentially starting from providing users with the best products and establishing a correct user concept. They are forging ahead on the basis of good products. In the foreseeable future, it is believed that batches will emerge in the market. High-quality instrument brand to better promote the instrument meter Industry advancement.
