TV panel 6, July price drop converging

According to Qunzhi's consultation data, the overall purchase psychology of TVs stabilized in June. With the anticipated arrival of the peak demand season in the third quarter, the procurement side will actively prepare for stock preparation, and the supply side will still maintain a high capacity utilization rate. Panel makers have begun to adjust the product structure since the second quarter, the decline in panel prices in June was narrowed, and the decline in the size of medium-sized panels in July will further converge to 3 to 5 US dollars.

In terms of size, although 32 U.S. is affected by the instability of U.S. government tariff policy, U.S. demand is conservative, but it can still be expected to maintain a certain number, and emerging markets like India have good demand for stocking. On the other hand, the mainland panel The factory actively controlled the output, reduced the output of 32% of the panel, so that the supply and demand of 32% tends to balance, and the price of 32% of the panel is expected to stop falling and stabilize.

In terms of medium-sized panels, June’s average price still fell by 3 to 4 US dollars, and 39.5吋 to 43吋 panels were pulled by project and stocking demand, and inventory pressure was reduced. The price reduction in July is expected to converge to around US$2. 49吋The overall inventory of the 50-inch panel remained high, and the price maintained a declining trend. The decrease was approximately 3 to 5 US dollars. Due to the adjustment of the panel maker's strategy, it was changed to other sizes, and the July price reduction was expected to converge to 3 US dollars.

In terms of 55吋, demand and supply both increased, and panel prices are expected to remain declining, but the rate of decline will converge from US$5 in one month to US$3. As for large-size TV panels with a size of 65° and above, there is a serious oversupply in the first half of the month. The decline was as high as US$10. Fortunately, the demand for stocking in North America and other overseas markets gradually recovered in the second half of the year, and the price decline narrowed. It is expected that the decline in July will be reduced to US$5.

Overall, Qunzhi Consulting pointed out that in the second quarter, the panel price dropped sharply. Some of the TV panels were under investigation for cash costs. The panel makers adjusted their production capacity and product mix. Entering the traditional peak season, it is expected that the small size will be 43吋 and below. The panel is expected to stop falling and stabilise. The price fall of the medium-sized size will converge to 3~5 US dollars. As for when the panel price will stop falling, it will still depend on the market to pull the goods.

The panel price reversed downwards from last year and has fallen for more than 1 year. The third quarter is still a small decline. For the third quarter outlook, Innolux Chairman Wang Zhichao bluntly stated that the second quarter operating hard, the third quarter is still traditional In the high season, hopes can be better. But the market supply and demand have not changed, or the situation of oversupply. The demand will increase, but the price will still be very hard. Everyone will fight to create the cost. If they are competitive, they can survive. Without competitiveness, they will face losses. .

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