Microsoft on June 19 announced the purchase and audio-visual education platform Flipgrid, but did not disclose the amount of detail, if it is not surprising that the single news, but in fact, Microsoft spent 7.5 billion of dollars to buy the open source project platform GitHub, even after the 2018 years of the end of the E3 video game exhibition, Take a breath to buy 4 game studios, including Ninja theory, Playground Games, undead Labs, Compulsion Games, big and small purchase and immediately let outside Curiosity Microsoft Daxing Purchase and the behind-the-scenes reasons. The Zack website says Microsoft may have three reasons to buy. First, Microsoft continues to reduce the importance of PC business. The PC industry has entered a mature market, a wake-up call for Microsoft, the PC software kingdom, which has been tweaking its PC business, most notably by allowing users to upgrade Windows 10 for free and the focus of the PC business on other software, such as Office 365. Although ' more personal computing ' (more Personal Computing) revenues remain the top of Microsoft's three business, the market growth momentum is not on the OS software sales figures. With Microsoft's recent development, corporate cloud demand is the company's most reliant business. The Zack website argues that Microsoft has grown more like Google and relies on numerous technology umbrellas (tech umbrella) to protect its core business, which is why Microsoft has been expanding its diversified business and betting on new businesses such as GitHub or independent gaming studios that are expected to spur growth . Second, mergers and acquisitions are a quick way to shorten the gap with rivals, especially when Microsoft touches new business, and Flipgrid is a clear example. The education market is not a strange business for Microsoft, but in addition to opening Office 365 to school users, Microsoft has no new education technology (EDTECH) such as a video content platform to contend with Google Classroom or Apple connected, So the purchase and Flipgrid become Microsoft Corner overtaking one of the sharp weapon. Even worse, Flipgrid, which has 20 million members, used Amazon's AWS service and is now a consumer of Microsoft's Azure. Finally, Zack website analysis, mergers and acquisitions increasingly frequently represent the industrial technology turning point is approaching, especially for the technology giants, mastering the new technology and hot application areas are driven by their business growth, such as the life of the door, such as artificial intelligence (AI). AI application prospects, such as self-driving, natural language processing, robotics, and so on, Microsoft needs to find its development in AI technology positioning, in order to meet the future application of the possible exponential growth trend, obviously open source software and app application (GitHub), EdTech (Flipgrid), electric competition Entertainment
