On June 20th, JD.com and the high-strategic signing ceremony with the theme of 'Image Fusion' and the launching ceremony of 'Time' magazine were held in Beijing. Jiang Ping, General Manager of Jingdong Computer Digital Audio & Video Business Department, Vice Chairman of China Photographers Association, Liu Jun, Famous photographers Yu Yuntian and Li Shaobai attended the signing ceremony. In the future, the two sides will deepen cooperation around image creation. On the one hand, Jingdong and Gaozhi will integrate their respective resource advantages to create online photography courses for users; on the other hand, both parties Will also join hands with the launch of "Time" magazine to reach an accurate user base through offline channels, to truly achieve the integration of online and offline unbounded.
Jingdong and high-strategic signing ceremony held in Beijing
Accelerate the layout of image ecology and inject vitality into the industry
In response to this strategic signing ceremony, JD.com and high-level experts invited to the photography industry and academic circles, well-known photographers, and photography media members participated in the conference to share experiences and discuss issues concerning the current difficulties, future trends and directions of the imaging industry. Jiang Ping, general manager of Jingdong’s computer digital audio and video business department, said in his speech that the digital image category is the traditional advantage of JD. In the long-term industry exploration and business practice in the field of digital imaging, Jingdong has a deep insight into the status quo and trends of the industry. Therefore, Since 2015, Jingdong has begun to accelerate the ecological layout in the field of imaging. It has successively launched a series of plans and measures such as the 'Image+' project, the 'CPchina Image Support Project' and the Jingdong Photography Circle, with a view to promoting the image industry's ecological empowerment.
Jing Ping, general manager of computer digital audio and video business department Jiang Ping speech
From 2017 onwards, JD.com launched the annual video competition, the JDPA Photographic Awards (JDPA), and invited in-town masters to participate in the event. It will involve a large number of brand manufacturers to participate in the event, hoping to spread the knowledge of video to the public. Professionalism. The results of the contest output are still shining on the international photography exhibition in Pingyao. This year, the second Jingdong Photography Awards will soon be opened. Jingdong also creatively created the Jingdong Campus Image Alliance, hoping to radiate a younger campus crowd. Participate, inject new forces into the sustainable development of the imaging industry.
Two major initiatives to practice unbounded cooperation, online and offline empowering image makers
Jingdong platform brings together end-users, has a large number of high-quality users and big data advantages, and Gao Zhi and Friends of Photography magazine has professional imaging knowledge, built a faithful photographic user circle. The cooperation of Jingdong and Gaozhi will Focus on two heavy measures, covering the online and offline channels, and finally reach unbounded cooperation.
First of all, the two parties will jointly promote content marketing and launch the offline special issue of “Jingguang” to achieve a new user reach. “Time” magazine, as a heavyweight product of JD.com and high-strategic cooperation, will build a It is a must-read photo publication for people who are interested in new or advanced games. At the same time, both parties will also join hands to create an online “time-lapse image class”, relying on Jingdong Big Data Precision Marketing, and tailoring the seven special courses to meet the needs of users, helping users systematically From the very beginning, learn photography. With the signing of this strategic agreement, Jingdong and Gaozhi will rely on their respective resources to carry out in-depth cooperation in image content, data sharing, and brand marketing, and jointly explore the innovative mode of the video industry.
He Zhiguang, CEO of Guangzhou Gaozhi Imaging Technology Co., Ltd., and Jiang Ping, General Manager of Jingdong Computer Digital Audio & Video Business, signed on behalf of both parties
The high Jingdong strategy hand in hand also symbolizes JD.com's further advancement in image ecology. At present, JD.com has completed the transformation of branded retailers to brand service providers, and will present its high-quality user base, big data and technological capabilities. E-commerce marketing platforms are shared with video partners to realize the ecological empowerment of the imaging industry. With the continued online and offline cooperation, JD.com will not only bring more accurate products and services to video users, but also the entire market. The image industry is highly empowered to achieve mutual benefits and win-win for ecological partners.
On June 20th, JD.com and the high-strategic signing ceremony with the theme of 'Image Fusion' and the launching ceremony of 'Time' magazine were held in Beijing. Jiang Ping, General Manager of Jingdong Computer Digital Audio & Video Business Department, Vice Chairman of China Photographers Association, Liu Jun, Famous photographers Yu Yuntian and Li Shaobai attended the signing ceremony. In the future, the two sides will deepen cooperation around image creation. On the one hand, Jingdong and Gaozhi will integrate their respective resource advantages to create online photography courses for users; on the other hand, both parties Will also join hands with the launch of "Time" magazine to reach an accurate user base through offline channels, to truly achieve the integration of online and offline unbounded.
Jingdong and high-strategic signing ceremony held in Beijing
Accelerate the layout of image ecology and inject vitality into the industry
In response to this strategic signing ceremony, JD.com and high-level experts invited to the photography industry and academic circles, well-known photographers, and photography media members participated in the conference to share experiences and discuss issues concerning the current difficulties, future trends and directions of the imaging industry. Jiang Ping, general manager of Jingdong’s computer digital audio and video business department, said in his speech that the digital image category is the traditional advantage of JD. In the long-term industry exploration and business practice in the field of digital imaging, Jingdong has a deep insight into the status quo and trends of the industry. Therefore, Since 2015, Jingdong has begun to accelerate the ecological layout in the field of imaging. It has successively launched a series of plans and measures such as the 'Image+' project, the 'CPchina Image Support Project' and the Jingdong Photography Circle, with a view to promoting the image industry's ecological empowerment.
Jing Ping, general manager of computer digital audio and video business department Jiang Ping speech
From 2017 onwards, JD.com launched the annual video competition, the JDPA Photographic Awards (JDPA), and invited in-town masters to participate in the event. It will involve a large number of brand manufacturers to participate in the event, hoping to spread the knowledge of video to the public. Professionalism. The results of the contest output are still shining on the international photography exhibition in Pingyao. This year, the second Jingdong Photography Awards will soon be opened. Jingdong also creatively created the Jingdong Campus Image Alliance, hoping to radiate a younger campus crowd. Participate, inject new forces into the sustainable development of the imaging industry.
Two major initiatives to practice unbounded cooperation, online and offline empowering image makers
Jingdong platform brings together end-users, has a large number of high-quality users and big data advantages, and Gao Zhi and Friends of Photography magazine has professional imaging knowledge, built a faithful photographic user circle. The cooperation of Jingdong and Gaozhi will Focus on two heavy measures, covering the online and offline channels, and finally reach unbounded cooperation.
First of all, the two parties will jointly promote content marketing and launch the offline special edition of “Jingguang” to achieve a new user reach. “Time” magazine will be built on the basis of creating a model for JD.com and its high-level strategic cooperation products. It is a must-read photo publication for people interested in new or advanced games. At the same time, the two parties will also join hands to create an online “time-lapse image class”, relying on Jingdong Big Data for accurate marketing, and tailoring the seven special courses to meet the needs of users, helping users systematically From the very beginning, learn photography. With the signing of this strategic agreement, Jingdong and Gaozhi will rely on their respective resources to carry out in-depth cooperation in image content, data sharing, and brand marketing, and jointly explore the innovative mode of the video industry.
He Zhiguang, CEO of Guangzhou Gaozhi Imaging Technology Co., Ltd., and Jiang Ping, General Manager of Jingdong Computer Digital Audio & Video Business, signed on behalf of both parties
The high Jingdong strategy hand in hand also symbolizes JD.com's further advancement in image ecology. At present, JD.com has completed the transformation of branded retailers to brand service providers, and will present its high-quality user base, big data and technological capabilities. E-commerce marketing platforms are shared with video partners to realize the ecological empowerment of the imaging industry. With the continued online and offline cooperation, JD.com will not only bring more accurate products and services to video users, but also the entire market. The image industry is highly empowered to achieve mutual benefits and win-win for ecological partners.
