The high-profile Jingdong 618 global mid-summer shopping festival ended at a high tide. Jingdong just announced the list of mobile phone categories during the 618 period. Data show that Jingdong mobile phone category sales increased by 134% on the same day of the previous year on June 18. Specific brand performance, domestically produced Brand glory, millet, Huawei's continued tyrants, one plus, 360, Hammer and other Internet brands performed dazzlingly, Lenovo's momentum rose significantly, and the old brands Philips and Nokia returned to the rankings, vivo demonstrated its strength online. Overall, Jingdong 618 this year The mobile phone list was in full bloom, and all the Chinese brands led by Glory, Xiaomi and others also became the winners of the list. The ultimate battle for online hegemony, glory, millet, Apple swept the top three Judging from the list, on June 18, Glory, Xiaomi, Apple took the top three in terms of sales and sales, including the glory of winning the sales charts, and Xiaomi surpassed the Apple’s list of winners; June 1-18 Day, in the list of cumulative sales and sales, Pride, Millet, and Apple have no suspense in the top three rankings, the same is the glory of the cumulative sales champion, the difference is that Apple won the cumulative sales championship; Xiaomi Shan The performance of the product is very strong. Hongmi 5Plus stands out in the single product and won 618 single-product cumulative sales championships. Hongmi 5A and Red Rice 6A ranked 4th and 5th. The second and third places were honorably played. 7C and Glory play 7 income bag. The competition in the brand competes harder and the sales volume is on the list In terms of the year-over-year growth rate, TOP 10, the OnePlus brand enjoyed encouraging growth, a year-on-year increase of over 25 times compared to the same period last year. The number of successful sales reached the top of the list, and the best-performing brand in the Jingdong mobile phone 618; followed closely by Philips. Afterwards won the second list; old brand Lenovo won the third-best time in sales; In addition, Nokia, Vivo, Huawei, Xiaomi, Meizu, glory and other brands are on the list, took advantage of Jingdong 618 to achieve the sales The year-on-year strong growth. New products are attracting attention, 70 new products are starting in Jingdong According to the new product sales TOP10 list, Xiaomi's five single-product red rice 6A, red rice 6, millet 8, millet 6X and millet 8SE took the top 5; Glory 10 and glory 9i won the 6th and 10th place; Plus 6 as the largest dark horse, Breakout successfully seized the 7th seat; Hammer Nut 3 and vivo Z1 also ranked in the top 10. During the entire Jingdong 618 period, more than 70 new products were launched in Jingdong, there are 29 models in the sale of exclusive products, perfect Interpretation of Jingdong mobile phone 618 home field strength. Multi-dimensional layout of Chinese brands, fierce competition in the mid-range market In the mobile phone price that has always been the most concerned by users, the Jingdong list shows that Xiaomi is still the king of the thousand yuan machine market; In the mid-market, OPPO R15, vivo Z1, Lenovo Z5, Nokia X6, etc. Product competition is fierce; In the high-end market, one plus six, millet MIX2S, black shark gaming mobile phone outstanding performance, one plus is broken out, new one plus six consecutive sales since the strong performance, won the 3000-3999 yuan price segment champion; The high-end market is still firmly occupied by Apple, but Huawei's P20 Pro has a strong offensive and successfully grabbed a valuable seat in this price segment. The game mobile phone suddenly rises, black shark game player favorite brand During the competition of the Jingdong 618 mobile phone brand, the game handset category has always occupied a place in the overall mobile phone market. The data show that the Black Shark and the Nubian Red Devils have become the game player's favorite game handset brand. It is not difficult to understand that during the 618 solo open the black shark The game mobile phone broke 50 million in sales for 50 seconds, and successfully launched the market volume for the game handset category. Male and female users have their own preferences and service is truly kingly In males, female users love the brand Top5, Mito mobile phone wins women's favorite brand champion, male favorite is black shark game mobile phone, young people's favorite brand is one plus; It is worth mentioning that, 618 During the period, Hua Chenyu, Huang Ziyi, Chen He, Chen Kun, Guan Xiaoyu, Sun Yang, Ruo Feng and other brand endorsement stars called Jingdong. Behind Jingdong’s high growth rate of 618, fans’ strong participation and purchasing power are also inseparable. In addition, this year Jingdong 618 also shows a number of consumer trends in the field of mobile phones. Users at the same time pay attention to mobile phones, the same emphasis on the purchase of services, trade-in, broken screen replacement and other services favored by users. Among them, the mobile phone screen replacement business volume Compared with the May increase of 237%, mobile phone turnover increased 148% month-on-month in May. During 618, more than one million users purchased mobile phones in Jingdong while selecting mobile-phone-related services. In addition, users are increasingly tending to handle card numbers through online channels. During broadband broadband and other communications peripheral businesses, during the 618-day period, the development of broadband by Jingdong operators increased 9.7 times year-on-year, and the number of card developments increased by more than 3 times year-on-year. The three-party franchise stores and brand flagship stores have outstanding records and have reached new highs Strong stores have also emerged in third-party specialty stores and mobile phone brands' official flagship stores, among which the flagship store of Jiahu Mobile, the flagship store of MUSHENG, and the flagship store of Xinsonglian Mobile are among the top three categories of franchise stores. , OPPO official direct flagship store, 8848 mobile phone official flagship store is the first three mobile phone brand official flagship store. In addition, in mobile phone accessories, millet (MI), PISEN, ROMOSS, Huawei and Green UGREEN became the top five brand. Looking at the overall situation of mobile phones, it can be seen that the Jingdong 618 China mobile phone brand has performed outstandingly this year. Whether it is the glory of China’s leading brands such as power glory, millet and Huawei, or mobile rookie 360, hammers, etc., all placed in the 618 period. In addition, Apple, Nokia, Lenovo, One Plus, Meizu and other brands have also been on the list, showing a flourishing situation. We can also see that the growth of Internet mobile phone brands is strong. Many new products released in succession have become explosive products in Jingdong 618, and traditional brands have also won impressive records during 618. All of these are proof to us as a leading global retail platform. One of them is that JD.com is releasing the power of unrestricted retail. Manufacturers have also chosen to sign strategic cooperation with JD. It is safe to say that JD.com’s mobile phone has taken the lead in empowering mobile phone manufacturers and will continue to lead smart phones in the future. Develop new directions while creating new online and offline shopping experiences for consumers. Attachment: Jingdong Mobile Phone 618 Complete Battle Report
The high-profile Jingdong 618 global mid-summer shopping festival ended at a high tide. Jingdong just announced the list of mobile phone categories during the 618 period. Data show that Jingdong mobile phone category sales increased by 134% on the same day of the previous year on June 18. Specific brand performance, domestically produced Brand glory, millet, Huawei's continued tyrants, one plus, 360, Hammer and other Internet brands performed dazzlingly, Lenovo's momentum rose significantly, and the old brands Philips and Nokia returned to the rankings, vivo demonstrated its strength online. Overall, Jingdong 618 this year The mobile phone list was in full bloom, and all the Chinese brands led by Glory, Xiaomi and others also became the winners of the list. The ultimate battle for online hegemony, glory, millet, Apple swept the top three Judging from the list, on June 18, Glory, Xiaomi, Apple took the top three in terms of sales and sales, including the glory of winning the sales charts, and Xiaomi surpassed the Apple’s list of winners; June 1-18 Day, in the list of cumulative sales and sales, Pride, Millet, and Apple have no suspense in the top three rankings, the same is the glory of the cumulative sales champion, the difference is that Apple won the cumulative sales championship; Xiaomi Shan The performance of the product is very strong. Hongmi 5Plus stands out in the single product and won 618 single-product cumulative sales championships. Hongmi 5A and Red Rice 6A ranked 4th and 5th. The second and third places were honorably played. 7C and Glory play 7 income bag. The competition in the brand competes harder and the sales volume is on the list In terms of the year-over-year growth rate, TOP 10, the OnePlus brand enjoyed encouraging growth, a year-on-year increase of over 25 times compared to the same period last year. The number of successful sales reached the top of the list, and the best-performing brand in the Jingdong mobile phone 618; followed closely by Philips. Afterwards won the second list; old brand Lenovo won the third-best time in sales; In addition, Nokia, Vivo, Huawei, Xiaomi, Meizu, glory and other brands are on the list, took advantage of Jingdong 618 to achieve the sales The year-on-year strong growth. New products are attracting attention, 70 new products are starting in Jingdong According to the new product sales TOP10 list, Xiaomi's five single-product red rice 6A, red rice 6, millet 8, millet 6X and millet 8SE took the top 5; Glory 10 and glory 9i won 6th and 10th place; Plus 6 as the largest dark horse, Breakout successfully seized the 7th seat; Hammer Nut 3 and vivo Z1 also top ten. During the entire Jingdong 618 period, more than 70 new products were launched in Jingdong, there are 29 models in the sale of exclusive products, perfect Interpretation of Jingdong mobile phone 618 home field strength. Multi-dimensional layout of Chinese brands, fierce competition in the mid-range market In the mobile phone price that has always been the most concerned by users, the Jingdong list shows that Xiaomi is still the king of the thousand yuan machine market; In the mid-market, OPPO R15, vivo Z1, Lenovo Z5, Nokia X6, etc. Product competition is fierce; In the high-end market, one plus six, millet MIX2S, black shark gaming mobile phone outstanding performance, one plus is broken out, new one plus six consecutive sales since the strong performance, won the 3000-3999 yuan price segment champion; The high-end market is still firmly occupied by Apple, but Huawei's P20 Pro has a strong offensive and successfully grabbed a valuable seat in this price segment. The game mobile phone suddenly rises, black shark game player favorite brand During the competition of the Jingdong 618 mobile phone brand, the game handset category has always occupied a place in the overall mobile phone market. The data show that the Black Shark and the Nubian Red Devils have become the game player's favorite game handset brand. It is not difficult to understand that during the 618 solo open the black shark The game mobile phone broke 50 million in sales for 50 seconds, and successfully launched the market volume for the game handset category. Male and female users have their own preferences and service is truly kingly In males, female users love the brand Top5, Mito mobile phone wins women's favorite brand champion, male favorite is black shark game mobile phone, young people's favorite brand is one plus; It is worth mentioning that, 618 During the period, Hua Chenyu, Huang Ziyi, Chen He, Chen Kun, Guan Xiaoyu, Sun Yang, Ruo Feng and other brand endorsement stars called Jingdong. Behind Jingdong’s high growth rate of 618, fans’ strong participation and purchasing power are also inseparable. In addition, this year Jingdong 618 also shows a number of consumer trends in the field of mobile phones. Users at the same time pay attention to mobile phones, the same emphasis on the purchase of services, trade-in, broken screen replacement and other services favored by users. Among them, the mobile phone screen replacement business volume Compared with the May increase of 237%, mobile phone turnover increased 148% month-on-month in May. During 618, more than one million users purchased mobile phones in Jingdong while selecting mobile-phone-related services. In addition, users are increasingly tending to handle card numbers through online channels. During broadband broadband and other communications peripheral businesses, during the 618-day period, the development of broadband by Jingdong operators increased 9.7 times year-on-year, and the number of card developments increased by more than 3 times year-on-year. The three-party franchise stores and brand flagship stores have outstanding records and have achieved new sales Strong stores have also emerged in third-party specialty stores and mobile phone brands' official flagship stores. Among them, Jiahu Mobile's flagship store, Mashin Mobile's flagship store, and New Songlian's mobile flagship store are among the top three third-party stores. , OPPO official direct flagship store, 8848 mobile phone official flagship store is the first three mobile phone brand official flagship store. In addition, in mobile phone accessories, millet (MI), PISEN, ROMOSS, Huawei and Green UGREEN became the top five brand. Looking at the overall situation of mobile phones, it can be seen that the Jingdong 618 China mobile phone brand has performed outstandingly this year. Whether it is the glory of China’s leading brands such as power glory, millet and Huawei, or mobile rookie 360, hammers, etc., all placed in the 618 period. In addition, Apple, Nokia, Lenovo, One Plus, Meizu and other brands have also been on the list, showing a flourishing situation. We can also see that the growth of Internet mobile phone brands is strong. Many new products released in succession have become explosive products in Jingdong 618, and traditional brands have also won impressive records during 618. All of these are proof to us as a leading global retail platform. One of them is that JD.com is releasing the power of unrestricted retail. Manufacturers have also chosen to sign strategic cooperation with JD. It is safe to say that JD.com’s mobile phone has taken the lead in empowering mobile phone manufacturers and will continue to lead smart phones in the future. Develop new directions while creating new online and offline shopping experiences for consumers. Attachment: Jingdong Mobile Phone 618 Complete Battle Report
|
