In the eyes of the brand and the consumers, Jingdong 618's Super Carnival Day of the Mid-Autumn Shopping Festival has finally arrived! Starting from the early morning of June 18, a large wave of consumers has been waiting for it. The “Crazy 2-Hour” battle report was also released. On the JD Media Open Day, Yao Yanzhong, the president of the computer digital division of the JD.com Group’s Vice President, revealed many highlights of the “Crazy 2-Hour” night of 618, such as Jingdong Computer. Category sales are 8 times that of other manufacturers' total channels. Light and thin sales increased by 156% year-on-year, and smart wearable sales increased by 370% year-on-year. In addition, the significant increase in purchasing power of student groups and their younger consumer trends are also significant. It is worth our attention.
In most people's cognition, women and children are the super purchasing power in the market, but they do not realize that the purchasing power of student groups has increased significantly, and that they have a rapid growth rate, and the category has two major characteristics. The so-called rapid growth, It means that the consumption of student groups has been 1.5 times that of the same period of last year during the 618 period this year! Their favorite brands are also quite young and diversified, such as Xiaomi, Lenovo, Deli, Logitech and other brands.
They have a wide range of consumer products, but most of them have gathered in fashionable and trendy fashion products. For example, the sales volume of gaming headsets this year has increased by 206% year-on-year, and the speaker volume is 1.5 times that of the same period of last year, and the body-inducing vehicle is 1.7 times that of the same period of last year. Fast health monitoring products, 3.3 times the same period last year!
It seems that the Chaofan children have been raised since the student era, and the student group will gradually grow into a major consumer. This group of data is only 618 'crazy 2 hours' of big data, 618 this overall student group will in turn What surprises will be brought to us and what kind of spending records will be made. Let us look forward to it together!
In the eyes of the brand and the consumers, Jingdong 618's Super Carnival Day of the Mid-Autumn Shopping Festival has finally arrived! Starting from the early morning of June 18, a large wave of consumers has been waiting for it. The “Crazy 2-Hour” battle report was also released. On the JD Media Open Day, Yao Yanzhong, the president of the computer digital division of the JD.com Group’s Vice President, revealed many highlights of the “Crazy 2-Hour” night of 618, such as Jingdong Computer. Category sales are 8 times that of other manufacturers' total channels. Light and thin sales increased by 156% year-on-year, and smart wearable sales increased by 370% year-on-year. In addition, the significant increase in purchasing power of student groups and their younger consumer trends are also significant. It is worth our attention.
In most people's cognition, women and children are the super purchasing power in the market, but they do not realize that the purchasing power of student groups has increased significantly, and that they have a rapid growth rate, and the category has two major characteristics. The so-called rapid growth, It means that the consumption of student groups has been 1.5 times that of the same period of last year during the 618 period this year! Their favorite brands are also quite young and diversified, such as Xiaomi, Lenovo, Deli, Logitech and other brands.
They have a wide range of consumer products, but most of them have gathered in fashionable and trendy fashion products. For example, the sales volume of gaming headsets this year has increased by 206% year-on-year, and the speaker volume is 1.5 times that of the same period of last year, and the body-inducing vehicle is 1.7 times that of the same period of last year. Fast health monitoring products, 3.3 times the same period last year!
It seems that the Chaofan children have been raised since the student era, and the student group will gradually grow into a major consumer. This group of data is only 618 'crazy 2 hours' of big data, 618 this overall student group will in turn What surprises will be brought to us and what kind of spending records will be made. Let us look forward to it together!
