Recently, the author noticed when browsing the news that there were many news about the cross-border operation of machine tool companies. The title “Early education head brand Jim Jim was to be acquired by a machine tool company” was very eye-catching. I learned later that 3. Originally, it was a cross-border education field of the Third Base Group. It planned to purchase 100% equity in the beauty education by paying $3.3 billion in cash.
In fact, this is not the first cross-border of the three base stocks. This company's main business is research and development, design, production, sales of plastic pipe complete sets of manufacturing equipment and five-axis high-end machine tool companies in 2016 into a revenue crisis. In 2017, Three base stocks turned to the education industry to seek new profit growth points. The author noted that this time the third base share acquisition of the US Jem education will set up a new holding subsidiary, the original business will not be affected.
Coincidentally, cross-border machine tool companies have more than one base stock. Shenyang Shenyang Energy Transmission Equipment Co., Ltd., a subordinate subsidiary of Shenyang Machine Tool Co., Ltd., has transformed from old state-owned enterprises that produce gears for machine tools into tourism equipment, outdoor products, and cultural and creative products. Synthetic enterprise.
After seeing the above information, I believe everyone will have a question in mind. Why do companies that were originally in the machine tool industry cross the border?
In fact, in the final analysis, it was a disaster that resulted in poor revenue. Prior to the transformation of Sanlei Group, revenue fell by 50.95% in 2016, and net profit decreased by 81.81% year-on-year; Shenyang Energy Transmission Equipment Co., Ltd. began to show results in 2013 due to reduced market demand. Obviously slipped.
Behind the cross-border is helpless, part of the machine tool companies concurrently run other business is really because the main business is not to force. Say that poor revenue is also considered the machine tool industry's 'common problem'. China's industrial start late, the machine tool industry is the same. Due to the lack of time precipitation, China's machine tool companies generally suffer from weak technology and weak competitiveness. In addition, the machine tool industry is greatly affected by the external economy. Before 2017, due to low demand, machine tool sales were generally cold. In a limited market , China's machine tool companies must not only compete with a large number of domestic counterparts, but also have to cope with the vulnerabilities of foreign and old machine tool companies in the mid- to high-end market. Many companies can only desperately squeeze profit margins to enhance their market competitiveness. However, due to fierce competition, Small companies fail to achieve more sales in the case of small profits, and losses are inevitable.
Enterprises are profit-oriented. Under the poor performance of the main business, it is not difficult for machine tool companies to play cross-border understanding. At present, cross-border benefits to enterprises are many, at least the two mentioned above. After a cross-border business, companies have performed well. However, there are also concerns that enterprises after cross-border will never return. After the new business matures, they will completely abandon their old business. In addition, after cross-border business, the business will become Complexity, it is more likely to appear in business than to lose sight of one another. Some people worry that the cross-border machine tool companies will eventually end up in a situation where the old and new businesses will be in trouble at the same time.
The author believes that the treatment of cross-border business, mentality needs to be relaxed. First of all, the expansion of new business and constantly create new profit growth point is the company's normal business strategy, the difference is that some companies in the industry to expand business, and some put the money to The industry where the main business was not connected before. Machine tool companies are essentially no different from other companies. Whether it is expanding business within the industry or cross-border investment is normal business behavior. Second, starting from the actual situation, the main business operations In a bad situation, compared to sitting in the old industry, turning to a new industry is also a good strategy for development. Conversely, if the new business can achieve the effect of 'saving Wei Wei Zhao' and drive the development of old businesses, isn't it the best of both worlds? The industry does not mean 'going without return'. As far as the machine tool industry is concerned, although there are many companies that have stepped out of the industry to run other businesses, there are also many companies that have stepped in from other industries to invest in machine tools. Such as Sichuan Province Yibin Wuliangye Push Group Co., Ltd. cooperated with Chengdu Ningjiang Machine Tool Co., Ltd. to establish Sichuan Pushiningjiang Machine Tool Co., Ltd.; Gree air-conditioning fortune, also in 2015, announced plans to develop its own CNC machine tools.
On the whole, the cross-border operation of machine tool companies is an ordinary thing. The reason why this normal thing attracts people's attention is that the current development of the machine tool industry is not entirely satisfactory. On the one hand, many companies that go out are all original businesses. Poor management, regardless of the reasons behind it, is always giving people a sense of 'escape'. On the other hand, China's machine tool industry is facing difficulties in the process of becoming 'sophisticated', especially in the "Made in China 2025" strategy. After the proposal, the machine tool as an industrial machine has a special sense of mission. In the critical period when the industry is tough, people are more willing to hear the 'return' that more companies and resources are flowing into the industry. Cross-border will inevitably have a sense of disharmony. The author believes that behind this kind of mentality, in the final analysis, it is still not confident in the development of the industry.
'Accelerate the pace, slow down the mentality', this is the author's current view on the development of the industry. The machine tool industry must narrow the gap with foreign countries, it is bound to catch up, this is determined by the reality. However, in the development of the industry, Can not be eager for quick success and instant benefits. Put the right attitude, more patience for the development of the industry, more perseverance in technology research and development, more care for the development of personnel, I believe the future of the industry must have a bright future.