June 20, 2018, Zhengzhou, Henan Province. 600 Yutongchun electric buses purchased by Heilongjiang Harbin Traffic Group Public Transportation Co., Ltd. completed the first batch of 100 off-line delivery ceremony in Yutong Bus New Energy Plant area. Follow-up 500 vehicles will also be completed. At the end of June, delivery was completed one after another.
Guo Liang, Deputy Director of Domestic Marketing of Yutong Bus (second from left), handed in the key to Wang Shuqiang (third from left), Deputy General Manager of Harbin Communications Group Co., Ltd. The third right was party secretary of Harbin Communications Group Public Transportation Co., Ltd. Chairman Wan Xiaoguang, right The second is Yu Jun, the general manager of the Yutong bus northeast bus operation area.
Signal One: After the subsidy era, strength and success will be highlighted
Interestingly, the delivery time of this new energy bus ticket is very special. It took more than 1 week from the "transitional period" of the new energy vehicle subsidy policy on June 11, 2018. During the period, the subsidies for new energy buses can generally be obtained more, and the technical threshold is still the original standard. Therefore, before the transitional period, the passenger car industry once again experienced a 'blowout' and the 'grab on the card' drama was once again staged. This also directly led to the "last train" market for new energy bus sales of more than 6 meters in May this year which surged 354.56% year-on-year.
Well, why aren't Harbin bus transportation large batches this time? After all, as far as the national policy allows, it is always good to get subsidies. Especially for bus companies, they can use the national new energy resources. Subsidy policy will undoubtedly increase market competitiveness.
In response, Yang Jun, general manager of Yutong’s northeastern bus operation area, stated that the pure electric bus that was delivered to Harbin buses entered the 'new energy subsidy recommended car catalog’ as early as March of this year and fully met the 'transition period'. After the completion of the technical standards required. According to the latest subsidy standards, this new energy bus can get the country's highest subsidy of 1.1 times, calculated with the "transition period" can get the same subsidy.
Because it is on the chest, it is calm and calm. It can be seen that these large orders are not affected by the 'transitional period' of the policy, which not only reflects the timeliness of Yutong’s rapid response to national policies, but also demonstrates the forward-looking and market demand of Yutong R&D. Accurate grasp and full satisfaction, through the rapid adjustment of the layout and market strategy in advance and turn around, find the best balance between policy changes and market demand.
The martial arts in the world are not broken quickly. The layout is early and the response is fast. This is a manifestation of Yutong’s powerful comprehensive strength. The Harbin Dadan is also only the Yutong New Energy bus market continues to rise, and it is a microcosm of the interpretation of 'strong Hengqiang'. .
Yang Jun emphasized that Yutong Bus does not change with the subsidy policy, but uses the actual market demand as an endogenous driving force. It always insists on using the most advanced technology and the most outstanding products to lead the industry in innovation and breakthroughs, reward the market and customers, and improve. Traffic conditions and improving air quality continue to contribute.
It is worth mentioning that Yutong did not invest and build factories in Harbin and even Heilongjiang Province, but instead won the market with advanced and applicable technologies and products, relying on 'hard power' and 'genuine skills', relying on sound and solid , For healthy and sustainable development. For the new energy bus market, with the acceleration of state subsidy, especially in the future, the reduction of local subsidies and local protection will be further weakened, and the era of strength and success will come to an all-time end, the Matthew Effect. ' will also be further highlighted.
When the tide recedes, the so-called wealthy or capitalist players who have taken 500 million yuan in their wrongdoings are ultimately uncomfortable.
Signal No.2: Pure Electric Bus Has No Problem in Large-Scale Operation in High-Cold Area
According to reports, this batch of vehicles is the first purchase of pure electric buses by Harbin Bus, and it is also the largest batch of pure electric bus orders for the single batch in Northeast China. It is also the largest centralized procurement in the history of Harbin Bus. Yutong successfully won the bid in May this year.
Wan Xiaoguang, party secretary of the Harbin Bus Company, told the reporter that Harbin Bus has been paying close attention to the changes and trends of the national new energy policy, but also considering the actual market demand and the feasibility of mass application of pure electric buses. Hopefully, The “window period” of the subsidy policy phased back down, through the meticulous purchase, allows the urban public transport and citizens to share as much as possible the 'dividend' brought about by the national policy.
It can be seen that Harbin Bus is extremely cautious in purchasing tenders for pure electric buses. It is understood that before this, the new energy buses for buses in Harbin were mainly plug-in hybrid buses. The reason behind this is largely due to harsh weather conditions in Harbin. Pure electric buses cannot stand the severe test in the north-eastern high-cold area. Especially in the cold winter, the mileage is not enough. Whether it will be 'broken up' or not, you can't fully charge the electricity. These are all realistic challenges. The electric bus has been fully tested in the Heilongjiang market since September 2015. It can be said that because of the 'failed' certification, the bus has been purchased by Harbin.
Wang Shuqiang, deputy general manager of Harbin Communications Group Co., Ltd., said in his speech at the site that Harbin is the northernmost provincial capital city in the country. It has nearly half a year of winter in the year. The large-scale application of pure electric buses is the result of adequate traffic groups. Prudential decision based on research and demonstration.
Yu Tong, Deputy Director of Marketing at Guotong, introduced in the speech at the site. In response to the high-cold regions in Heilongjiang, Yutong has introduced a pure electric alpine solution, through the method of 'smart heating + rapid heating + all-round thermal insulation + increased battery available capacity'. To ensure the normal operation of the vehicle. At the same time, based on the advanced Core Control 4.0 technology, the battery system of Yutong Chung Electric Bus also achieved a comprehensive optimization and upgrading of the structural design, thermal management system, cold start function, reliability, etc., greatly improving the battery system. The alpine adaptation.
According to Yang Jun, these new energy buses are equipped with Yutong’s newly upgraded SmartLink technology, which is more economical, more worry-free, safer, and smarter. It also has targeted improvements based on the characteristics of the Northeast region and can fully meet the requirements. Users' personalized needs can completely eliminate their worries.
Signal 3: The trend of the downward extension of the new energy bus market is obvious
It is worth noting that up to nearly 500 million yuan, as many as 600 single-batch, single-batch buses for pure electric buses are rare for the industry. What's more, in recent years GDP growth has been ranked lower in the country. As a result, the country proposed the 'Northeast Rejuvenation' planning of the Northeast market.
In particular, since the beginning of this year, a single batch of pure electric buses for 600 or more vehicles in the industry is absolutely rare. It is reported that, in the future, Harbin Bus will continue to promote 'transportation and electrification' and that 'green water is the Jinshan Yinshan', ' Ice and snow are the instructions of Jinshan Yinshan's implementation.
'We must work together to build a beautiful China with blue sky, green earth, and clear water. We will fight against the blue skies, continue to consolidate the achievements of the Blue Skies, and use actions to paint a beautiful poetic picture. This is a government work report this year. In fact, Harbin is not alone. In the current period when the electrification of public transport has become a national strategy, buses in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen have already been or will be fully electrified. The development of motorization is moving toward depth, extending to the second, third and even fourth and fifth-tier cities.
Developing new energy vehicles is the only way for China to move from a big automobile country to a powerful automobile country. It is certain that, after the demand for new energy buses in the first-tier cities is saturated, under the guidance of the 'Made in China 2025' strategy, environmental upgrading and new energy buses Under the trend of more mature technologies and products, the main positions for the promotion and application of new energy buses are 'sinking', and the needs of non-line markets are worth paying attention to. The future new energy bus market need not be too pessimistic, but good at catching the trend, leading the technology and Those who are outstanding in the product will stand out and be invincible.