On June 20th, the World Brand Lab released the list of 'China's 500 Most Valuable Brands' in 2018 in Beijing. In this annual report based on financial data, brand strength and consumer behavior analysis, Revo takes brand value. 58.195 billion yuan was again on the list, ranking 73, brand value increased 7.527 billion yuan over 2017, an increase of 15%.
It is understood that the preparation of the China Brand Report by the World Brand Lab is the fifteenth year. In 2004, the selection threshold was only 500 million yuan. The average value of the top 500 brands was 4.943 billion yuan. In 2018, 15 years later, the entry threshold has been It increased to 2.352 billion yuan; the average value of the top 500 brands reached 36.892 billion yuan, an increase of 646.35%.
Under the new market environment, the brand has become a core element for the survival and development of the company. Professor Robert Mundell, chairman of the World Brand Laboratory and Nobel Prize in Economics, said: 'Technological innovation is the support of brand innovation. Without technology innovation, just as people have no new blood, the brand cannot grow. “ 'China's 500 Most Valuable Brands' is not only an authoritative determination of corporate branding and strategic development, but also a leading position in the brand industry. A strong testimony of the company reflects the continuous improvement of the brand's influence and has won unanimous recognition from the public.
Technological innovation has become a strong brand. In recent years, the growing influence of the Lovol brand has benefited from the company’s insistence on technological innovation and R&D investment. Each year, 3%-5% of sales revenue is used as R&D innovation funding. , LOVOL has accumulated R&D funding of more than 3 billion yuan since 2010.
Since 2011, LOVOL has established the first overseas R&D center in the domestic agricultural machinery industry in Italy, mainly responsible for the research and development of high-end agricultural equipment. In 2013, drawing on the successful practices of the European R&D center, the R&D center in Japan was established, mainly responsible for construction machinery and paddy fields. Mechanical R&D. We have integrated more than 500 foreign experts with international technology background in Europe, Japan, etc., and set up a global R&D team. Lovol now has more than 2,000 R&D personnel, and the number and structure of talents are ahead of domestic counterparts. .
Since 2014, Lovol Heavy Industries has successively acquired three cities in the hinterland of Europe and has successively acquired the Italian national treasure brand ARBOS (Abos), a world-renowned high-end agricultural implement brand Mater Macc (Martmark) and European manufacturers of precision seed drills. The orchard-specific high-end tractor brand Goldoni has completed the construction of an overseas full-value chain operation platform in the European region, and has built a global R&D system of 'China + Europe + Japan' in a synchronized world.
Lovol also gave full play to the innovative accumulation effect of leading enterprises, accelerated the industrial innovation community, and promoted the construction of innovative industrial clusters. It actively participated in the construction of national and Shandong provincial innovation platforms and led the formation of the National Coalition for Grain Harvesting Machinery Technology Innovation. 'Shandong Province Intelligent Agricultural Machinery and Equipment Innovation Center', 'Shandong Province Intelligent Agricultural Equipment Innovation Center' and other platforms, actively explored new models for industrial technology research and development public service platforms. In the past three years, Lovol Heavy Industries hosted the National Key R&D Program Special Project of the Ministry of Science and Technology 4 Items, participated in 9 projects, presided over, participated in the formulation and revision of more than 80 national and industrial standards.
Benefiting from the accumulation and breakthrough of technological innovation and global resource integration, Lovol Heavy Industries successfully broke through the domestic bottleneck technology of smart agricultural machinery such as power shift, and changed the situation in which the core technology of high-end agricultural equipment in China has been monopolized by foreign countries for a long time. Loewe Heavy Industries has successively won 'European Annual Tractor Silver Award', 'European Tractor Professional Tractor Silver Award', 'China Good Design', 'Red Dot Award' and a series of honors became one of the most popular equipment manufacturing brands in China and overseas. Agricultural equipment has won a new international image.
While accelerating scientific and technological innovation, Lovol Heavy Industries also fully utilized the Internet to realize the technology integration of all product R&D process informatization, and realized the design collaboration and data sharing of the entire technology innovation system through information construction, and continuously promoted domestic intelligent agriculture. Equipment innovation provides products, technology and management support. Around the industry chain innovation service chain, Lovol has successively reached cooperation with IBM, Topcon, Baidu, and Sinochem, and many other industry giants to jointly promote smart equipment, precision agriculture and intelligence. The development of agriculture in the country, the construction of a modern agricultural ecosystem, and the release of the first intelligent agricultural solution (iFarming) in the agricultural machinery industry, constantly portraying a new vision for smart agriculture.
With the deepening of technological innovation, the value of Revo brand has also achieved leapfrog growth. From 7.015 billion yuan in 2008 to 58.195 billion yuan in 2018, Lovol Heavy Industries has steadily moved forward for 10 years. The brand value of Lovol is 10 With an annual growth rate of more than 8 times, 'Leiwo' has become one of the fastest growing brands in China in recent years. In the vision of a forward-looking corporate strategy and internationalization, the future Loewon Heavy Trade Union will be driven in technology and brand In the next two years, we have been innovating in both the domestic and international markets. We are committed to making LEVO a world-class brand with international influence in China's equipment manufacturing industry.