Every summer, consumers can not do without air conditioning, but what kind of air conditioning can meet the rising demand of consumers? On June 22, the first batch of “cooling and good air conditioning” was officially launched GOME Beijing Madian New Living Hall was officially held. This event was jointly created by Gome and China Institute of Standardization. The theme was 'Smart in Mind, Experience in Action'. It sought to establish the 'Humanben Technology Experience Standardization Laboratory'. Allows consumers to receive effective data support when purchasing air conditioners.
It is reported that Luo Hong, Director of the Institute of Basic Standardization of China National Institute of Standardization, Wang Ruohong, Deputy General Manager of China Standard Technology Group, Zhang Shaojun, General Manager of Energy Efficiency Technology (Beijing) Co., Ltd., Dr. Zhao Chaoyi of China National Institute of Standardization, and Vice President of Gome Retail, Chu Yongbing , And participated in the "cooling air conditioner" selection of 11 brand representatives attended the event.
At the press conference, Luo Hong, Director of the Institute of Fundamental Standardization of the China National Institute of Standardization, delivered a speech. At present, the household appliance market presents a very obvious trend of product upgrades. It is precisely because of the continuous improvement of the living standards of consumers and the improvement of product quality and functional requirements. Embodied. Today's air-conditioning products not only do cooling, heating, cooling, heating effects are suitable for the body's feelings, is the focus of consumers in the purchase of air-conditioning. For users in the purchase of air-conditioning pain point, The Institute of Basic Standardization of China National Institute of Standardization and Gome Electric cooperated with 11 products of the 11 brands currently under sale to carry out professional and consumer experience evaluations, and to promote the use of star ratings to promote air-conditioning for refrigeration. activity.
The air-conditioning brands that participated in the evaluation included Gree, Midea, Haier, Hisense, Daikin, Casa Di, Electrolux, Mitsubishi Electric, Changhong, Chigo, TCL, etc. Professionals tested their data. Play 3 stars to 5 different scores.
Regarding the relevant evaluation indicators of the “cooling and air conditioning”, Dr. Zhao Zhaoyi of the China National Institute of Standardization made a statement in the following speech. The evaluation standards for the 11 air conditioners were strictly conducted in accordance with national standards, and the air conditioning body feeling was determined by A number of consumers completed it through personal experience. The selected locations were not only tested at the 'Air Conditioning Cold Comfort Laboratory' of China National Institute of Standardization, but also at the 'Standardization Lab for Human Science and Technology Experience' at the Beijing Gome New Mading Branch. In progress.
Evaluation of the selected 11 'cool air conditioners', will be the main promotion of sales in the country's national stores, while the price is quite attractive. Among them, the 5 star Gree Shu enjoy wind series energy efficiency inverter air conditioner during the promotion period, the price fell to 4799 yuan. Another 5-star Haier 1.5 horsepower level intelligent inverter air conditioner, also during the promotion of the price will be reduced to 4599 yuan. A powerful cooling effect with a value for money, allowing users to easily pick the most suitable air conditioning products .
In the end, Chu Yongbing, Vice President of Gome Retail, stated that it has been a year since Gome and China National Institute of Standardization established the “Standard Laboratory for Human Science and Technology Experience” at Gome New Hall in Gome, Beijing. It has the largest passenger flow and the largest area in the country. In the offline store, more than 10,000 consumers have experienced the magic of the laboratory. Those aspects that could not be felt during the promotion, such as cooling effect, noise, etc. can all be experienced here, making the purchase process easier. Of course, air conditioning is just the beginning. In the future, Gome and China National Institute of Standardization will also conduct tests and experience in household appliances such as washing machines and refrigerators, and improve the actual use standards of home appliances.
'For home appliances, Gome is a pioneer and hopes that more suppliers can participate in the follow-up product experiment process. Through experiments, these relevant data will be fed back to the manufacturing end, and ultimately provided to consumers in the real sense. Consumption upgrade products', said early Yongbing.
In fact, as early as last year, Gome had been active in the consumer's field of vision with its 'home-life' strategy. Through the extraordinary strength of the leading companies in the domestic retail industry, Gome has further integrated home systems, home improvement, home accessories, and home appliances. Selling a single household appliance, it also provides consumers with a complete set of home appliance solutions. For the offline experience of consumers, Gome is also unique to join many experience halls, including VR/AR experience area, VR theater, drone experience area, baking experience area , Dryer experience area, gaming area, home improvement experience area, etc., allow consumers to have a chance to understand in depth the home appliance products, to avoid the unpleasant return and exchange rate after buying.
Gome is a leader in the deep-growing retail industry. It cooperates with the most professional product standardization agencies in the country to provide consumers with opportunities to get closer to the product. Through specialized measurement data, it provides certification for consumers. In addition, the user is actually added. Experience, but also make consumers more 'sympathize'. In the long run, Gome and China Institute of Standardization will be rewritten to the offline consumer new experience, to provide consumers with unprecedented convenience.
