Since the Galaxy Note7 explosion, Samsung has frequently encountered Waterloo in the Chinese market. Its sales volume and share fell and fell again. Currently it is even ranked 5th away. Although Samsung Galaxy S8 once was amazing, it did not help Samsung escape. For the fate of 'Others'.
Today, South Korean media quoted sources as saying that Samsung Electronics may not be able to achieve its 350 million smartphone sales target this year. The person familiar with the matter said that Samsung’s smart phone sales target this year is 350 million units, but due to low sales of Galaxy S9 As expected, coupled with the sluggish business in the Chinese market, this goal has been difficult to achieve. Initially, Samsung’s smart phone sales target this year is 320 million units. However, due to the strong booking momentum of the Galaxy S9 in the first quarter of this year, Samsung Sales target increased to 350 million.
Due to the saturation of the global smart phone market and the rise of Chinese manufacturers, Samsung and Apple have experienced sluggish market demand in recent years. In addition, the sales target of 350 million units is also higher than the actual number of mobile phones sold three years ago. Strategy Analytics data shows that in 2015 Samsung’s smart phone sales were 319.7 million units, 2016 was 309.4 million units, and 2017 was 319.8 million units, and the first quarter of this year was about 78 million units.
With the emergence of smart phones, Samsung took a leading position in China’s mobile phone market for the first time with its industry-leading technology and product strategy. In 2013, Samsung captured nearly 20% of market share, but this share fell to freezing point last year. .
