Although the Gree mobile phone market sales are minimal, but Dong Mingzhu's determination to expand the mobile phone business seems to have not wavered. Recently, Gree's new generation of 'full screen' mobile phones passed the Ministry of Industry and Information Network permission.
China National Grid learned that Gree’s new generation of mobile phones received a telecommunications equipment network access license on June 11, 2018. It is valid until June 11, 2021. The applicant and production companies are Zhuhai Aiweipu Information Technology Co., Ltd. (hereinafter referred to as 'Ivep').
Tianyi inspection information shows that Ivepro company registered on April 29th, 2014, was established by Zhuhai Gree Electric Appliance Co., Ltd. (hereinafter referred to as 'Gree Electric') with 100% investment, and its chairman is Huang Hui, who is CEO of Gree Electric. .
According to industry sources, the new generation of Gree uses a double-sided glass + metal middle frame design. It contrasts with the previous generation of Gree mobile phone 'color industry' the biggest change is the use of 18: 9 full screen, screen size is 5.99 inches, resolution For 2160 × 1080, rear dual camera, body measurements size of 157.2 × 74.5 × 8.0mm, weight 185g.
According to the information given by the Ministry of Industry and Information Technology, the new generation of Gree mobile phones will be equipped with quad-core processors, the CPU clocked at 2.4GHz, equipped with 4/6GB memory + 64/128GB storage, rear 12 million + 5 million pixel dual camera, front 800 Megapixel, battery capacity 3160mAh.
Under the circumstance that the 'full screen' mobile phone is in full swing, it is not surprising that Gree introduced the 'full screen' mobile phone following the trend. What is more curious is that if a new generation of Gree mobile phone is still not to be seen, what else will Dong Mingzhu use? Ways to grow your mobile business.
After the three axes Gree forced the air conditioner installation service staff to push the phone
In order to continue to grow the mobile phone business, Gree Electric Appliances has implemented the 'tricks' by virtue of its powerful power in the industry chain.
According to relevant media reports, the 'tricks' are: First, 'Call to' employees to buy Gree mobile phones, or to distribute Gree mobile phones in the form of employee 'welfare'; second, to guide suppliers to purchase Gree mobile phones, otherwise there will be Lose the risk of Gree Electric Co.'s cooperation contract; third, guide the distributors and other partners to purchase Gree mobile phone, or use Gree mobile phone to offset the balance payment with barter.
Recently, some home appliance dealers broke the news to the China State Grid, and now Gree is arranging its air-conditioning installation service personnel to use Gree Mobile.
China National Grid obtained a Gree air conditioner distributor for Hubei Province and a Gree air conditioner customer service network in Hubei Province. The capital instalment unit is Hubei Shengshi Xinxing Gree Electric Appliance Sales Co., Ltd. (hereinafter referred to as ''Hubei Gree''), dated May 20, 2018 The date of the notification document shows that: According to the requirements of Zhuhai Gree Electric Appliance Co., Ltd., to ensure the safety of Gree's installation and maintenance data and related technologies, and improve the efficiency of customer service, Gree's after-sales dispatching APP system will be transferred to Gree mobile phones. The dispatching APP system will not support other brands of mobile login systems. All Gree installation and maintenance personnel need to have a Gree mobile phone before landing Gree APP system to operate.
In addition, to assist Gree air-conditioning installation and maintenance personnel in Hubei Province to use Gree mobile phones, Hubei Gree made the following arrangements:
First, the Gree air-conditioning customer service network in Hubei Province was registered in Gree's work system. In Hubei Gree Co., Ltd., it purchased a second-generation Gree mobile phone (G0245D) at a price of 3200 yuan/set. In Hubei Gree, there is a corresponding sales and sales. Account outlets, buy Gree mobile phones can use up to 50% rebate.
Secondly, Hubei Gree will return 50% of purchase money within two years from the date of purchase, that is, it will return 800 yuan/set in 2019, and will return 800 yuan/set in 2020. The annual purchase refund will be refunded in the form of rebates. Its corresponding sales account.
Appliance industry commentators believe that Gree’s move is intended to use the experience of Gree mobile phones through stakeholders to influence more consumers. However, this move is somewhat tough and rough, although it will bring short-term increments, but the same It also faces the danger of negative sentiment of stakeholders and the outbreak of negative word of mouth.
The original intention is out of date
Dong Mingzhu has a dream: Everyone is blowing Gree air conditioners, using Gree mobile phones, driving Gree new energy cars, eating rice cooked with Gree rice cookers...
Among them, Gree mobile phone plays a very important role in Gree's diversified planning.
The Gree mobile phone will soon be available. As the carrier for linking and controlling smart home appliances, Gree will first compete for the smart home entrance and become a platform for connecting various home appliances and collecting data, helping users to pay close attention to the running status of home appliances and eventually achieve remote visualization. For control purposes, the future can also enter the field of big data services. ' Gree Electric 2014 annual report put mobile phone terminal as an intelligent environmental protection home system, to open up an important path for new development space.
Although the interconnection of smart homes and the whole house intelligence ecosystem have not yet fully matured, the 'entrance dispute' of smart homes has been going on for many years. 'The living room economy says, 'Smart TVs are the link of the home network, the 'kitchen economy' Driven by intelligent refrigerators, it has also become a super-control center. Under the constant fermentation of the 'entrance battle', televisions, mobile phones, refrigerators, and even smoke machines have appeared on the smart home appliances. In 2018, smart speakers seem to have taken center stage.
There can not be only one household entrance for a smart home, which actually depends on different life scenarios. ' A company executive involved in the smart home appliance cloud and cloud interconnection project told China National Grid that the 'entrance' of smart households should not be focused. It should be distributed. For example, it may be more convenient to use a smart speaker in the bedroom. It may be more convenient to use a smart TV in the living room. It may be more convenient to use a smart refrigerator in the kitchen.
In fact, Foxconn and Sharp's smart home strategy also showed similar views. In August 2017, Sharp smart home products - intelligent robot 'Xiao Le', smart TV, mosquito trap air purifier, air purifier, humidifier , Washing machines, smart refrigerators, waterless stew pots, etc. are on display across the board, intelligent, interconnected are all common elements.
'Sharp Robot' Xiaole' can play the role of smart steward, but this does not mean that Foxconn and Sharp will particularly focus on a certain entrance. 'The relevant person in charge of the Fulian network smart home product planning department told China National Grid, Foxconn and Sharp's smart home ecology is diversified and open, and Rich Connect will gradually transform from a simple sales channel to a full-fledged industrial chain ecological platform for smart homes.
In fact, it can be seen from the smart home results displayed during the AWE 2018 show that most home appliance companies are adhering to an open, cooperative mindset to be a smart home platform, and are not stuck with the 'self-made' of a single product. , Haier teamed up with Softbank robots to promote smart stores and smart homes to be a good example.
Through comparison, it can be seen that in the development of Gree Mobile Phones, both the 'track' in smart home strategy and the 'technique' in the internal purchase strategy have hidden certain decision loopholes behind them. Although Gree Electric Appliances has begun to implement multiple Tactics, but from the actual operating conditions, its tradition of endogenous growth has not fundamentally changed.