The development of history always involves the continuous integration of cultures. With the increasing globalization of economic globalization, various production factors increasingly cross the borders of countries and move around the world. This is the principle from ancient times to the present. In Rongguo House, in the upper room of Fengjie’s house, when I heard the bell, I was scared. When I remembered it, I was scared. At that time, the villagers didn’t know what clocks were because they were all foreign goods and they were imported products. Inflow of culture, we began to try more Europeans and Americans, breakfast appeared bread and milk, began to try salads, fried chicken and other fast food, 'imported goods' so slowly into the life of the Chinese people. In the home appliances, We also saw these differences. Home appliances born in foreign countries always face such a dilemma when they enter China: How to solve the design problems brought about by differences in cultural life?
Dishwasher, can you wash the pots and pans in China?
Is it the bubble of the market or the inevitable result of the development of the times? Is it the liberation of the hands or the troubles of the users? The domestic dishwasher that was invented 90 years ago, as an overseas imported product, has been tepid in the Chinese market, despite Europe and the United States, etc. The penetration rate in developed countries has reached as high as 70%. The penetration rate of dishwashers in our country is still less than 1%. The most important factor causing this problem is 'unsatisfaction'. Traditional European and American machines do not apply to Chinese living habits. First of all, It is a difference in tableware. As we all know, people in some countries in China, including Asia, eat deep bowls and chopsticks, soups and soup bowls, sauce plates, tea cups, etc., while westerners use them. It is a plate of food, cut with a knife and fork to eat, soup with a special spoon. Second is the difference in eating habits, Chinese cooking love stir fry: pour oil, increase the fire, fancy stir fry at one go, The Europeans and Americans almost never stir-fried. The food on their table is almost meat and pizza coming out of the oven, pan-fried squid and steak.
In order to make dishwashers really burgeon in the Chinese market, it is necessary to carry out a thorough 'Chinese-style' reform of the dishwasher. So what kind of dishwashers is suitable for Chinese families? As a model for local innovation of kitchen appliances, Mrs. Fang visited thousands of Chinese families and conducted in-depth investigations. He changed the design of dishwashers that were originally applied to foreign dishes into soup bowls that suited Chinese food culture. In response to the eating habits of Chinese families, he slogs that can easily solve heavy oil stains. At the same time, according to the status quo of Chinese soil, the three functions of sink, dishwasher, and fruit and vegetable cleaning are integrated to truly solve the consumption pain point in the Chinese dishwasher market. The domestic market for dishwashers has been activated in a stagnant water. The trend of multiplication has rapidly spread.
An air purifier, can the haze go in and purify a blue sky?
In recent years, atmospheric pollution has been very serious in large cities in the north. In the government work report last year, smog control has also become an important topic. Air purifiers have become the new darling of the market, but they are also facing a series of problems. The air purifiers invented by European countries and the United States were not sufficiently Chinese. First, domestic air quality is worse than that of foreign countries. Therefore, air purification efficiency and the service life of filter elements must be stronger. Second, China's indoor home improvement situation. It's more complicated than foreign application environment, so China's air purifiers should pay more attention to formaldehyde removal. Regardless of whether you purchase air purifiers for the purpose of removing or removing formaldehyde, you should focus on the CADR value. And the ccm value, that is, the amount of clean air and cumulative purification, ccm value can be simply understood as the life of the filter. The higher these two values the better the product cleanliness.
Since the official implementation of the new national standard for air purifiers in China in 2015, the industry threshold for air purifiers has been greatly improved, and the domestic air purifier market is undergoing a major reshuffle, leaving behind a number of companies with strong innovation capabilities and large scale. The consumer's choice has also begun to enter a relatively rational stage. The 352 air purifier is a typical representative of it. 352 Air purifiers designed and developed for the current status of smog in China have a CADR value of 750m3/h, mimicking the excellent air quality abroad. The structure of the purifier, while also maintaining a relatively low price. 'Ground gas' 352, listed less than two years, has been recognized by more than 100,000 families, accumulated a large number of user word of mouth in the field of air purifiers.
Can sweeping robots on the carpet clean China's floors?
The vacuum cleaner has been invented for hundreds of years. It is an essential cleaning tool for European and American people. In recent years, it has evolved into a smarter robot for sweeping. The penetration rate in China is still not high. Why is this?
This problem can be completely transformed into what Chinese people do not like to lay carpets. Because European and American countries have a clean environment, less dust, relatively cheap carpets, etc., almost every one will be carpeting, carpet maintenance and cleaning and other supporting services are very complete. In China, the carpet has become a very expensive thing. It is very inconvenient for the maintenance and cleaning in the later period. Professional carpet cleaning and maintenance services are not very mature in China, so each household has its own floor.
In the stereotype of the older generation, only carpets are needed to buy vacuum cleaners, lack of awareness, products are not practical enough, prices are high, and noise is a big factor that restricts the development of the vacuum cleaner market in China. However, vacuum cleaner technology was introduced into China for so many years. , Has long been aimed at China's floor 'Sinification', taking millet sweeping robot as an example. Although the work efficiency in cleaning carpets is not satisfying, other floors are doing well, and the algorithm is smart and inexpensive. The most important factor It is because of the improvement of product performance and practicality that the younger generation has started to use vacuum cleaners (sweeping robots) to understand the benefits.
to sum up
The Shanghai Youlu Road is an innovation trail. How far a company can go and how high it can reach is crucial to innovation and to meet market demands. The heritage of Chinese culture cannot be achieved without the assistance of the world’s external forces. , Differences in living habits and social affluence, leading to our home improvement, there are differences in the use of home appliances.
In fact, there are also some home appliances with Chinese characteristics, such as rice cookers, pressure cookers, electric baking pans, etc. These domestic appliances, whether they want to enter international Chinese brands or foreign brands that want to enter China, must be localized and understand local people. In the habit of Fang Tai, the dishwashing industry in China that has been unpopular, but because of the localization and innovation of the new military side, it has never been seen before. This has ushered in unprecedented market prospects and is ahead of the industry. It is precisely for such companies that are used to challenge traditional thinking and truly start from the consumer demand of the Chinese people, designing imported products to have more 'Chinese characteristics' and upgrading the high quality life of the people to a new height.