China's 500 Most Valuable Brands Unveiled in 2018 | Bulls Brand Value Breaking Ten Billion

On June 20th, the 15th World Brand Congress hosted by the World Brand Lab was held in Beijing. The report of the “China 500 Most Valuable Brands” of 2018 was published. Based on financial data, Annual report on brand strength and consumer behavior analysis, together with the "China Top 500 Most Valuable Brands List" in 2018, among which Bulls Group once again ranked in the list with a brand value of 11.295 billion yuan, ranking higher than 2017 In 23, brand value increased by 3.29 billion yuan.

'China's 500 Most Valuable Brands' is one of the most authoritative and influential awards in the field of Chinese brand research and has been hailed as the 'Oscar Award' for Chinese brands. In addition to the Bulls, companies included in the same period also included State Grid, Tencent, Haier, Industrial and Commercial Bank of China, China Life Insurance, Huawei, etc., the gold content of the list is self-evident. The Bulls Group has been ranked among the “China's 500 Most Valuable Brands” with a brand value of RMB 8.075 billion in 2017 and was again shortlisted this year. The list, which is not only a full affirmation of the Bull brand's popularity and influence, but also a strong evidence of its leading position in the industry.

As the leading civilian electrician company in the country, the Bulls Group has been focusing on the field of civil electrician for decades. Starting from the original single-service outlet, it now has four core product lines of sockets, wall switches, LED lighting, and digital accessories, including sockets and wall switches. Firmly occupy the first position in the market, LED lighting and digital accessories are also in rapid development.

In this year's World Brand Congress, Dr. Eli Ophfek, a professor of management at the Harvard Business School, pointed out that 'Chinese products have demonstrated world-class quality. What they lack is brand emotional assets. , To change the outside world's views on Chinese brands, we must first have excellent products. 'In the building of quality products, the two consecutive shortlisted for the 'China 500 Most Valuable Brand' bulls will undoubtedly have the most say. 23 years since its establishment , The bull has always been guided by product quality. Through technological innovation to drive product upgrades, it strives to provide users with safe and reliable power products. It has been highly praised and recognized by consumers. On the other hand, the Bulls also learned the need for industry upgrading and started early. In addition to the existing traditional sockets, the smart power product market has been successfully developed with a series of smart socket products such as Bull WiFi Smart Sockets, Bull Chi Cube USB Sockets, and gradually establishing a 'high value' in the minds of consumers. Brand.

From the traditional marketing era to the digital marketing era to the intelligent marketing era, how do well-known brands in the traditional industry change their inherent brand image and interact with consumers effectively? This topic has also become a hot topic in this world brand conference. In response, Bulls Group executives said at the scene that the Bulls have also tried various brand rejuvenation initiatives in recent years, such as through cross-border cooperation with hit variety shows, Hollywood animations, etc. Recently, the Bulls have also become The official cooperation brand of the 'E-Course World Cup' will be based on football e-sports games to create a series of cross-border marketing activities. Through games and other ports with a higher level of young people's liveliness, brand and product focus exposure will be achieved, stimulating young consumers. The group's focus on the bull brand.

Robert Mondale, chairman of the World Brand Laboratory, summed up the key to future brand development at the site. 'Technology innovation is the support of brand innovation. The technological obsolescence will lead to the loss of the brand's competitive advantage.' The person in charge expressed that they are very much in agreement. The trend of intelligence has subverted traditional marketing thinking. The Bulls must work together through various links such as products, technology, and marketing to adapt to a new era of context in order to allow consumers to feel the changes of the enterprise. The future, The Bulls will always stick to the consumer experience as the core, and introduce more intelligent electrotechnical solutions and intelligent products throughout the house to promote the bullish brand image towards younger, more fashion and internationalization.

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