Last night, in the World Cup Group B group match, Portugal played against Morocco. With Ronaldo's 4 minute lightning goal, Portugal scored 1: 0 in Morocco.
△C Luo head ball breaks the moment
C Ronaldo scored the most happily apart from the Portuguese fans and the World Cup official sponsor, Hisense. As C Luo headed for the goal, the billboards on the sidelines just turned to Hisense. This wonderful goal was multi-angled and there were no dead ends. , The long replay of the time, also let the 'Hisense' brand's exposure time directly double. To know that this is the world cup stadium with more than a billion people to watch, the exposure can be called 'days'.
△God perspective playback
△Close-up playback
△ side playback
In addition to the live broadcast, various scoring highlights of the match and pictures and motion pictures spread through social media have already begun to be screened. The enormous influence of Cristiano Ronaldo's 'First Man in Football' has made this goal a very powerful force. Minutes on the hot list of social media such as Weibo.
△ Weibo Hot Search
As the first Chinese consumer electronics brand sponsor since the World Cup was established in nearly a hundred years, Hisense has obtained more exposure channels in this World Cup than the Green LOGO appeared on the venue during the 2018 FIFA World Cup event. Shanghai LOGO will be printed on the score window.
Fans watching CCTV live should be aware that when the live room displays the score of the game, Hisense LGOG will appear below, along with the host broadcast of the 'World Cup Official TV Hisense U9'. Hisense’s exposure at home and abroad The amount is undoubtedly huge.
Although Hisense paid for nearly US$100 million in sponsorship fees for the World Cup in Russia, this expenditure only earned no losses in the face of global billions of exposure. With the start of the game, the brand effect of the World Cup has begun to be harvested, and Hisense’s local sales in Russia. Showing explosive growth, sales volume surged nearly 300% within half a month, setting a record high.
During the World Cup, Hisense even invited international superstars to film commercials and push its flagship TV U9. As the FIFA official award-winning game TV, Hisense U9 TV has the world's first ultra-1000 backlight subdivision, which represents the Chinese TV display technology. The peak of the world. With the endorsements of FIFA and Fufu, it will undoubtedly greatly enhance Hisense's popularity abroad. After the sales of TV in the world's top three, Hisense urgently needs to increase the value of the brand.
Perhaps many fans still remember that two years ago in the European Cup, Hisense relied on the same marketing tricks to dominate the European Cup and was dubbed the biggest winner. Two years later, on the bigger World Cup stage, this scene was once again staged. The sponsorship fee in exchange for the amount of exposure, it is also considered value.