No meters screen TV 618 five consecutive titles | Market share over 50%

Just after 24 o'clock on June 18th, there were no reports on the TV screens: During this year's 618 period (0:00 AM to June 18, 2018, 2018), the total sales volume of screenless TVs reached 46,000 yuan. Taiwan, which accounted for more than 50% of the total sales of the industry; total payment exceeded RMB 170 million, which exceeded the total sales of the 2-10th in the industry; no screen TV won the grand slam of the entire network, and the new flagship H2 won 4000- 5000 yuan price segment sales champion, explosive H2 Slim ranks 3000-4000 yuan price segment sales champion, high price than Z6 stable price of 2000-3000 yuan price segment sales champion, H2, H2 Slim, H1S swept 1080P hot single product Net Sales Champion third, classic new upgrade New Z4X ranks 720P sales championship. In the laser television, Mimi won two firsts in the whole network: Sales of Polar Laser TV series broke 2,000 units, ranked first in the whole network, laser TV 皓·LUNE won 10,000 yuan laser TV network sales championship.

Tmall business staff data show that the rice trading index ranked first in the same category.

Jingdong Computer Digital Billboard data shows that the top meter ranks first in sales of projector brands. At the same time, three meters of 1080p H2 Slim, H1S, and Z6 have received the top three of full HD projector sales.

Rumi No Screen TV has been able to win the 618 e-commerce shopping category sales champion for five consecutive years (2014-2018), thanks to the strategic brand and product layout of Rami, which captures time-to-day benefits and opportunities. During the 618 period, the world’s largest sports event in the World Cup began. The user’s demand for big-screen ball games increased sharply. Lamy has launched four full HD new models Z6, H2, H2 Slim and 618 before this year. Laser TV LUNE. From the price point of view, these four new products cover 3,000 yuan, 3,000 yuan, 4,000 yuan, 5,000 yuan and 10,000 yuan in four price segments. Both young people and mid- to high-end consumer groups have suitable products. In terms of product features, the new products launched this year are all equipped with sports compensation functions that were only available in mid- to high-end TVs. They are optimized specifically for watching games. Compared with traditional projections and other smart projections, the balls are constantly stuck and smeared. Obvious experience, the fluency of screenless TVs in four meters is even better, and it will undoubtedly become the first choice for fans. These four new products have gained a good reputation in the first half of this year. one Foreshadowing, this is Tianshi. Laser meters and screenless TVs have covered home living rooms, bedrooms, even bars, restaurants, etc. Whether it's adding a second TV for the bedroom or study, or upgrading the living room TV, the meters can be satisfied. Consumer demand for use in a variety of application scenarios, this is a geographical advantage.

It is even more visible in people and aspects that poles are different from other brands in the same industry. Since the founding of Kumi, they have adhered to the concept of “good product”, and in the chaotic market environment such as single brushing and virtual standard brightness, Extremely insists on 'not a single bill, no fraud, no 'to VC business', focusing on products with the ultimate experience, and standing on product word of mouth. At this year's press conference in May this year, Zami Rice made a further clear-cut proposal. The concept of “price/price ratio”. Zhong Bo, chairman and CEO of the company, said that the meter would not blindly consider the price/performance ratio, but would be a product with “price/price ratio”. There would be a “price/price ratio”. The product means 'the best quality at the same price, the same quality and lowest price', allowing users to buy the products with the best experience at a reasonable price and enhance the sense of well-being in the life. The consumer concept is in the same line. Today's consumers are no longer blindly pursuing cheaper prices. Their pursuit of high-quality experiences and services is becoming more prominent. Today's consumers will not agree that home appliances can be used, and that they want to buy home appliances that not only can Also use For example, when using a 0.47-inch DMD chip DLP chip for the same user's experience at the expense of the user experience, Lamie has adopted a 0.65-inch DMD DLP display chip to improve the product configuration. To a higher level; when similar products are still using the 'light source brightness' of consumers who do not know where to go, Kami insists on providing consumers with the correct viewing brightness logo, so that consumers can clearly consume.

It is the adhering to the “good product” of the ultra-precise rice. The advancement in timing and strategy, coupled with the user reputation accumulated over the years, has enabled the polar meters to regain the championship of 618 sales, and their sales volume and sales have reached new heights.

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