On June 20, 2018, the 15th World Brand Conference and 2018 'China's 500 Most Valuable Brands' list were announced in Beijing.
In this authoritative ranking by the World Brand Lab, the three trees were listed on the list of 'China's 500 Most Valuable Brands' for 12 consecutive times. This year's brand value was 19.518 billion yuan, an increase of 15 from the previous year, ranking No. 1 in the paint industry. name.
The three trees were re-ranked and their rankings improved. They are inseparable from the three tree concept of 'health, nature, and green'.
Since its establishment, from the corporate image to the entrepreneurial spirit, the three trees have created a general program with the brand name of “Health, Nature, and Green”. In the minds of the people, they have established a healthy environmental protection, a sunny consumer association, and a leader in the Chinese health coatings industry.
The company advocated the concept of “healthy paint” and promoted it; launched the “China Fresh Breath Charity” campaign for many times, organized the “National Air Quality Concern Activity”, established the first business school in the coatings industry, and became the No. 6 Shenzhou, No. 7 in Shenzhou equipped with a paint brand... ... Three trees continue to work hard for the 'healthy' brand image.
In 2017, Health+Ecotours, 517 Healthy Lacquer Day, lived in Spokesperson Competition, Three Trees Charity Action Campaign, Beautiful Village, etc. Five types of socialized interactive marketing significantly enhanced brand value and reputation.
Focusing on corporate culture and brand core values, Sankeki adheres to the corporate mission of “Making home healthier and making the city more beautiful”. It has established a lofty vision, becomes the top ten paint brands in the world in 3-5 years, and becomes a global paint in 5-10 years. Lead the brand, let three trees set the world, green full of the world. Three trees, always on the road!