'Let the people live a better life' The China Top 100 Light Industry Enterprises Forum was held in Beijing on June 20, 2018. Liu Xiangfeng, general manager of Jingdong Cloud's industry incubation, attended and gave a speech.
Liu Xiangfeng said that from the big data held by JD.com, consumer demand is increasingly showing a trend of individuation and diversification. Nearly half of consumers are willing to pay higher prices for better products. 'This is for the light industry. This is a very good news. If we have better products and quality, we can get a higher profit rate. 50% of users are willing to pay 10% more for high-quality life and services.
In an interview with the media, Liu Xiangfeng said that Jingdong Cloud and the China Light Industry Council will jointly launch a transformation and upgrade and empowerment action plan for China's light industrial regions and industrial clusters. Through the rich large data resources accumulated in JD.com for many years, it will guide the innovation of light industry products such as home appliances. Through Jingdong Cloud, logistics and financial resources such as JD.com, we will complement the innovation and development elements of China's light industry cluster, and expand sales through the Jingdong Mall for the entire country to help upgrade the industry.
At present, Jingdong Cloud has already carried out effective pilot projects in the electronics and electronics industry base of Zhangzhou, focusing on product intelligence and e-commerce sales of intelligent products, and the cultivation of innovative talents. In the second half of 2018, five home appliances industry clusters will be selected to expand the pilot area. Help product transformation and upgrading of leading enterprises in the home appliance industry and product innovation for SMEs, promote the transformation and upgrading of industrial clusters.