On June 20th, Haier Washing Machine held the “Integration of Eco-Created WE” experience in Chengdu. The event featured the appearance of Haier Yunmeng washing machine, Casa Di Xian PLUS, the commander Weizheng washing machine and shoe washer, dishwasher, etc. Numerous new product upgrades have reinforced the brand influence of 'world-class Haier's washing machine'. Through continuous overcoming of original technology, continuous iterations, and quality upgrades, Haier's washing machines have become trendsetters in the global washroom industry.
User needs drive originality and continue to lead the world
The scene of the event, the world's first Haier Yunmeng washing machine equipped with dual direct drive technology has attracted much attention. Different from the traditional roller a motor can only output a power and beat washing time-consuming status, Haier Yun Meng washing machine uses dual direct drive technology A direct drive motor can output two powers, driving the inner cylinder and the D-roll drive plate to rotate in the same direction at different speeds. At the same time, the garments are longitudinally beaten and transversely rubbed, which greatly improves the washing efficiency. In the washing capacity and the cleaning ratio Under the same circumstances, the washing time of Yunmeng washing machine is 55% shorter than that of the traditional roller, achieving the fastest in the world, and redefining the user's understanding of the laundry clothing experience.
Yunmeng washing machine is the latest product developed by Haier. It is another original technological achievement after the dual power, no-clean, double-drum. It shows the technological strength behind the needs of Haier washing machine users. Haier washing machine promotes the 'three-in-one' in the five continent markets. ' Localization strategy, the integration of the strengths of five major R & D bases, has become the creator of the world's washing machine industry trends.
Iterative innovation meets demand upgrades Highlights world-class brand influence
Adhering to the needs of users as the center to drive original technological innovations is a strong support for Haier washing machines to grow into world-class brands, and it is also the inherent meaning of its adherence to quality upgrades and the creation of user values. In the five continents markets of the world, Haier Washing Machine is a zero-distance insight user. Demand, rapid response to achieve product and technology iterative upgrades, the release of world-class brand influence.
Haier washing machine leads the world trend, but also changes the global user's clothing care lifestyle. Casa Di Xian PLUS is such an iterative upgrade product. In 2017, Casa Di pioneered the invention of air washing washing machine, leading the industry into the 'air Washing the brand new era. The PLUS version of the Fiber Washing Machine displayed on site was upgraded from 15kg to 15kg in capacity, providing a more stretched washroom for the entire set of duck downs, and an iterative interface, program, and care. Relying on the IOT recognition technology that can understand the identity of the clothes, Thompson PLUS provides exclusive care for each high-end garment, which truly meets the exclusive care quality experience of high-end families.
The upgrade iterations of FiberSight PLUS have once again demonstrated the world-class brand influence of Haier washing machines. Prior to this, Haier No-Clean and Direct-Drive Washing Machines have also been relied on original technology and continuous iterative upgrades to become representative products for applause and success. For example, Haier replaces the traditional belt motor with a direct-drive variable-frequency motor, which greatly reduces operating noise. Its quietness and stability continue to lead the world in quiet washing. Up to now, Haier direct-drive washing machine has been used in 10 million households worldwide. A huge consumer group.
Under the guidance of the 'one-man-one-in-one' model, Haier’s washing machines adhere to the user's thinking to drive market innovation and accelerate global eco-layout. They are displaying the strength of world-class brands in the image of 'trend creator'. In the domestic market, according to Zhongyi, Kang's latest data show that in May 2018, Haier's washing machine market share reached 35%, surpassing the sum of 23 brands and ranking first in the industry. In the global market, according to latest data from Euromonitor International, Haier washing machines have been reunited for nine consecutive years. The world's first.