This year's 6.18, just to catch up with the three-day holiday of the Dragon Boat Festival, the handicraftsman finally embraced the “rich and busy.” For traditional offline businesses, they can finally seize the opportunity to join this shopping. Among the spree.
Different from the traditional offline retailer holiday promotion season, the era of unbounded retailers, offline retailers need to find the target consumer groups more accurately in the crowds that they flock to. This is the key to success, with the help of Jingdong in marketing, logistics, and technology. And retail infrastructure in areas such as finance, truly realizing 'the right place at the right time, the right thing to the right people.'
Jung-dong and BBK's cooperation with the Shangdian-Jingdong home
As the largest online retailer with domestic sales, JD.com not only continued to launch 'Super Member Day', 'Super Spike Day', and 'Super Fan Day' during this year's Mid-year Shopping Festival, but also made full use of offline empowerment. Technical advantage, join hands with more than 500,000 offline stores to open 'unbounded carnival', including Wal-Mart, Yonghui, Backgammon Supermarket, Aokang, Hongxing Erke, Liangpin Shop and other brands throughout the country; Jingdong Home, Jingdong Convenience Store, Jingdong Maternal and child experience shops such as Jingdong's own retail innovation.
Also floating on the sea level, ships and icebergs are not the same
In the Beijing Xidan Business Circle, there are more than a dozen shopping centers, large and small, on both sides of a street less than one kilometer long. In each shopping center, there are hundreds of brand stores.
In terms of passenger flow, the number of consumers who walked in front of each shopping center and store is almost the same, however, whether it is between Xidan Shopping Mall and Joy City, or two brand stores in the same shopping center. Between the passenger flow and sales, there is a big gap between them, and some of them are overwhelming. Some of the gates are narrow, and this difference is obviously not a mere traffic, but the advantage of the supply chain behind each brand shop.
618 sales figures of offline partners with JD.com
The so-called 'no one retail giant was born at the railway station and the airport', occupying a platform model of passenger flow advantage, not the key to retail success, the real core competitive advantage of the retail industry lies in the back of the supply chain.
After Wal-Mart, a world-renowned chain retailer, entered China, it sought to occupy the domestic retail market by virtue of its advantages in the global supply chain. However, compared with Americans’ consumption habits, Chinese people are more inclined to high-frequency consumption in supermarkets. And low customer price.
Since 2017, the cooperation between JD.com and Wal-Mart has been continuously upgraded. From the arrival of JD.com to the home and the full opening of warehouse data, consumers only need to complete orders on their mobile phones. The system will automatically match orders to the nearest Wal-Mart. Stores, and Jingdong home delivery staff will also deliver the purchased goods to consumers in the shortest time. In this year's 618 period, only until June 16th, Wal-Mart's domestic online sales increased by 250% year-on-year. %.
In Yonghui Supermarket, which also cooperates with JD.com, sales in JD.com in the past 16 days have also achieved a year-on-year increase of 150%; Aeon Supermarkets have achieved 120% sales growth; sales of fresh fruits have increased year-on-year. Compared with last year, it achieved a growth of 700%.
In the early stage of this year's 618 warm-up period, the average daily sales volume increased by 300% compared to the previous week.
To make the grain more fine, the village shop stood on the shoulders of giants
Compared to giant supermarket chain retailers such as Wal-Mart, those small and medium-sized shops spread across the streets are not able to form large-scale advantages in terms of drainage or procurement, which also leads to their operating costs are extremely high, not to mention Supply chain advantages.
These large number of small and medium-sized brands and retailers are increasingly integrating into the JD's supply chain system. An ordinary restaurant does not need to go to the bazaar to purchase large quantities of condiments such as vinegar sauce and vinegar. Jingdong's supply chain system can always provide quality and low-cost procurement services for them; and hundreds of thousands of couples throughout China's urban and rural areas are also joining JD’s supply chain system. A small store can create a complete supply chain. And can make them have the advantage of the supply chain of large retailers.
In the era of unrestricted retailing, all retailers are faced with precision operations centered on granularity. The finer the customer-oriented granularity, the higher the supply chain efficiency and the greater the cost advantage.
During the warm-up period of 618 this year, the pharmaceutical retail brand that had access to Jingdong Home Medicine Health Service achieved a substantial increase in sales. Among them, Beijing Yangshengtang and Yikang achieved a year-on-year increase of 150%, and Baikang achieved a year-on-year increase of 200%. , And Quanyuan Hall achieved a year-on-year increase of 850%.
As the 7FRESH retail sample under the JD Fresh Line has been forged in the past six months, sales have continued to climb. During this year's 618 period, the single-day sales increased by a quarter-on-quarter increase of 150%. Durian sales increase 101 times, crawfish grows 90 times, and Australian calves grow 107 times...
At noon on June 17, consumers queue up at 7FRESH
The best-selling fresh produce will no doubt depend on its freshness and price advantage, and JD Fresh's high-efficiency supply chain will undoubtedly provide supply chain support for thousands of offline 7FRESH stores in the future. One live Boston lobster from Canada, Within 72 hours, it can be delivered to any store at the same cost, so that these fresh retail stores throughout the community can compete with any large fresh food market.
This year 618 will be a grand military parade for Jingdong Unbounded Retail. Based on the concept of communism and win-win for JD.com, every offline store will be able to participate in this feast in a fair manner.
This year's 6.18, just to catch up with the three-day holiday of the Dragon Boat Festival, the handicraftsman finally embraced the “rich and busy.” For traditional offline businesses, they can finally seize the opportunity to join this shopping. Among the spree.
Different from the traditional offline retailer holiday promotion season, in the era of unbounded retailers, offline retailers need to find target consumer groups more accurately in crowds that they flock to. This is the key to success, with the help of Jingdong in marketing, logistics, and technology. And retail infrastructure in areas such as finance, truly realizing 'the right place at the right time, the right thing to the right people.'
Jung-dong and BBK cooperate with the interior of the Shang-power JD.com home
As the largest online retailer with domestic sales, JD.com not only continued to launch 'Super Member Day', 'Super Spike Day', and 'Super Fan Day' during this year's Mid-year Shopping Festival, but also made full use of offline empowerment. Technical advantage, join hands with more than 500,000 offline stores to open 'unbounded carnival', including Wal-Mart, Yonghui, Backgammon Supermarket, Aokang, Hongxing Erke, Liangpin Shop and other brands throughout the country; Jingdong Home, Jingdong Convenience Store, Jingdong Maternal and child experience shops such as Jingdong's own retail innovation.
Also floating on the sea level, ships and icebergs are not the same
In the Beijing Xidan Business Circle, there are more than a dozen shopping centers, large and small, on both sides of a street less than one kilometer long. In each shopping center, there are hundreds of brand stores.
In terms of passenger flow, the number of consumers who walked in front of each shopping center and store is almost the same, however, whether it is between Xidan Shopping Mall and Joy City, or two brand stores in the same shopping center. Between the passenger flow and sales, there is a big gap between them, and some of them are overwhelming. Some of the gates are narrow, and this difference is obviously not a mere traffic, but the advantage of the supply chain behind each brand shop.
618 sales figures of offline partners with JD.com
The so-called 'no one retail giant was born at the railway station and the airport', occupying a platform model of passenger flow advantage, not the key to retail success, the real core competitive advantage of the retail industry lies in the back of the supply chain.
After Wal-Mart, a world-renowned chain retailer, entered China, it sought to occupy the domestic retail market by virtue of its advantages in the global supply chain. However, compared with Americans’ consumption habits, Chinese people are more inclined to high-frequency consumption in supermarkets. And low customer price.
Since 2017, the cooperation between JD.com and Wal-Mart has been continuously upgraded. From the arrival of JD.com to the home and the full opening of warehouse data, consumers only need to complete orders on their mobile phones. The system will automatically match orders to the nearest Wal-Mart. Stores, and Jingdong home delivery staff will also deliver the purchased goods to consumers in the shortest time. In this year's 618 period, only until June 16th, Wal-Mart's domestic online sales increased by 250% year-on-year. %.
In Yonghui Supermarket, which also cooperates with JD.com, sales in JD.com in the past 16 days have also achieved a year-on-year increase of 150%; Aeon Supermarkets have achieved 120% sales growth; sales of fresh fruits have increased year-on-year. Compared with last year, it achieved a growth of 700%.
In the early stage of this year's 618 warm-up period, the average daily sales volume increased by 300% compared to the previous week.
To make the grain more fine, the village shop stood on the shoulders of giants
Compared to giant supermarket chain retailers such as Wal-Mart, those small and medium-sized shops spread across the streets are not able to form large-scale advantages in terms of drainage or procurement, which also leads to their operating costs are extremely high, not to mention Supply chain advantages.
These large number of small and medium-sized brands and retailers are increasingly integrating into the JD's supply chain system. An ordinary restaurant does not need to go to the bazaar to purchase large quantities of condiments such as vinegar sauce and vinegar. Jingdong's supply chain system can always provide quality and low-cost procurement services for them; and hundreds of thousands of couples throughout China's urban and rural areas are also joining JD’s supply chain system. A small store can create a complete supply chain. And can make them have the advantage of the supply chain of large retailers.
In the era of unrestricted retailing, all retailers are faced with precision operations centered on granularity. The finer the customer-oriented granularity, the higher the supply chain efficiency and the greater the cost advantage.
During the warm-up period of 618 this year, the pharmaceutical retail brand that had access to Jingdong Home Medicine Health Service achieved a substantial increase in sales. Among them, Beijing Yangshengtang and Yikang achieved a year-on-year increase of 150%, and Baikang achieved a year-on-year increase of 200%. , And Quanyuan Hall achieved a year-on-year increase of 850%.
As the 7FRESH retail sample under the JD Fresh Line has been forged in the past six months, sales have continued to climb. During this year's 618 period, the single-day sales increased by a quarter-on-quarter increase of 150%. Durian sales increase 101 times, crawfish grows 90 times, and Australian calves grow 107 times...
At noon on June 17, consumers queue up at 7FRESH
The best-selling fresh produce will no doubt depend on its freshness and price advantage, and JD Fresh's high-efficiency supply chain will undoubtedly provide supply chain support for thousands of offline 7FRESH stores in the future. One live Boston lobster from Canada, Within 72 hours, it can be delivered to any store at the same cost, so that these fresh retail stores throughout the community can compete with any large fresh food market.
This year 618 will be a grand military parade for Jingdong Unbounded Retail. Based on the concept of communism and win-win for JD.com, every offline store will be able to participate in this feast in a fair manner.
