As both a handset maker and a chip designer, Samsung will narrow the gap with Apple. Previously, Samsung's Exynos chips were based on the ARM public version of Mali.
In the history of Samsung's Exynos SoC, the company has used two major IP providers: ARM for CPUs, and ARM or Imagination for GPUs. In September 2016, Samsung and Avionics officially negotiated licensing graphics chips. Technical issues, but also earlier four years ago there were rumors that Samsung intends to license AMD or Nvidia's graphics chip technology, by licensing other companies to shorten the development of graphics chips.