The annual 618 annual big promotion has just come to an end. In this bladeless battle where no smoke is seen, countless brands in all fields have come up with their solutions. Because of the World Cup, the big-screen TV market is the most popular one. Finally, Sharp's 618-day omnichannel sales of 950 million yuan, accumulated sales of 0.25 billion yuan during the 618 period, and continued to become the 618-strongest popular TV brand in the second year. This also proves the recognition and confidence of domestic consumers for Sharp. And the success of Foxcon's 'Energy' Sharp strategy.
Won Foxconn, Sharp TV Counterattack Market
It is reported that during the 618 period, Rich Connect and Sharp together continued to monopolize the big screen market in a noble and inexpensive manner. On June 16th of the 'first day of the war', Sharp became the strongest candidate for the Triple Crown Champion. The first shot of Tmall's channel victory is the first in black-box single-store sales, the first in sales of black power single-item products, and the largest share of 60-inch and larger screens; Sharp once again becomes the big screen true technology 618 new coordinate!
On June 18th, on the day of Jingdong Media Open Day, JD.com conducted a detailed analysis of consumer big data. The report pointed out that among the JD.com products, the top three products shared by users, Sharp TV accounted for Two places, respectively ranked first LCD-60SU470A and ranked third LCD-70SU575A. These two TVs have become the 618 flagship hot search and hot models.
After Foxconn empowered Sharp 2016, backed by the strong productivity of Foxconn Group, consumers were even more pleasantly surprised to find that Sharp had become younger and closer to the public in the past. Foxconn’s strong manufacturing capabilities, quality control capabilities and global leading supply Chain management ability, to ensure that Sharp's high-end quality does not change the cost effectively. As a member of the Foxconn family, Fulian.com is responsible for the marketing and promotion of Sharp and other brands in the entire Foxconn Group's strategic layout. The network is not only a mall, but also carries the mission of the real economy + Internet + big data. With Foxconn investing in Sharp in 2016, after taking full responsibility for the Sharp business, Rich Connect became Sharp's official direct supply platform in China. The brand creates a high sales wave!
The recent large-screen TV market has been strongly boosted by the World Cup giant feast and continues to maintain its momentum in 2017. This year, Sharp even used 618 channels of omnichannel 950 million yuan in sales this year. During the 618 period, it accumulated sales of 2.5 billion yuan. , Gradually capture its commanding heights in the mobile Internet era and the future of artificial intelligence as the leading position in the new trend of large-screen televisions. Moreover, the concept of Sharp’s seven real technologies also used 618 revelry to obtain more and more young consumers. Recognition.
Seven true technology blessings, brand and quality trusted by consumers
This year's 618 big promotion, a variety of popular Sharp TV networks, with near-extreme value for money this summer must not be missed new players. In terms of picture quality, Sharp's various explosion models this year are based on the Japanese original 10th-generation line factory X super crystal Panel, and Sharp built a number of unique skills.
These include: Unique light transfer alignment film technology By precisely controlling the deflection direction of the liquid crystal molecules, the liquid crystal molecules can be opened and closed in the direction of UV-UV scattering, which can improve the backlight penetration rate and make the viewing area brighter and brighter. The gamma curve adjustment technology adjusts the brightness curve and white balance parameters of each panel to achieve the best viewing range for human eyes. The cadmium-free color gamut technology not only allows the screen to have higher saturation, The hue is more accurate, the color is more vivid, the picture is more natural, and the infiltration of heavy metals such as cadmium, indium, etc. can be prevented. The good color can also be healthy and environmentally friendly.
In addition, there is a new color technology developed by Sharp (based on a side-type backlight panel, HDR adjustment of the light and dark areas of the image by algorithms), no borders (Sharp has condensed TV thickness to 9mm, frame compression to 1.6mm), Yamaha range Expanding repair technology (creating 5.1 surround sound field) and Sharp 8K technology, these cutting-edge technologies are collectively referred to as Sharp's seven real technologies, and are also seen as the core 'shadow' of Sharp TV.
We can see that Sharp's seven real technologies have broken the wrong concept of people's “measured size” and “smart is more important than the picture” in the past. Especially after experiencing the initial crazy crossover of Internet brands, consumers are The focus of the television products in the living room entertainment center has slowly returned to the core elements of image quality performance, audio and video experience, and brand strength. Therefore, Sharp, which launched seven real technology concepts, naturally continues the consumer's mind. Consistent high quality brand image.
When Sharp released many years of technological accumulation in the television field, Foxconn gave it control and manufacturing capabilities. Sharp and inside-out double-educated Sharp sent out rare passion and vitality. High-quality and affordable products, combined with Sharp's own brand aura , The result of this spectacular achievement in this year's 618 drama is naturally 'existence is reasonable'. We are happy to see Sharp and continue to enjoy high quality and technical standards, and we hope that Foxconn's successful experience in Sharp strategy can also be given. Other companies bring some thoughts and lessons.
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