This year's 618 Mid-Market Shopping Festival has come to an end. Haier Smart Connected Platforms have joined forces to create strengths based on quality, rely on services to build reputation, win trust from consumers, and achieve new breakthroughs in performance. The data show that as of 4:00 pm on the 18th, Haier Smart Connect 618 sales exceeded 200 million, an increase of 30% year-on-year.
The game ecosystem continues to exert power to achieve double sales of sales volume
In 2018, with the popularity of chicken games such as 'Wildland Action', the domestic gaming PC industry achieved rapid development, and Haier’s smart connected platform game ecosystem continued to exert strength. Its three major game brands achieved sales volume sales double breakthroughs. In order to provide users with high-quality gaming equipment, Internet game UPC first brand - Thunder Century, in this 618 carnival, with the Avengers V137P, The fire X and other flagship products, achieved a crazy two hours Jingdong UPC sales first Achievement.
Help smart home experience upgrade Toilet seat sweeper becomes a consumer hot spot
As a domestic smart bathroom appliance professional brand, Haier Guardian this year, through the layout of voice interaction technology, not only introduced a new voice smart toilet seat, but also released a complete set of smart bathroom solutions, leading the smart bathroom industry, a new outlet. Future, Haier Wei玺 will strive to improve the network from the net to the ecology, integrate the entire smart bathroom into the entire Haier smart home system, continue to introduce anti-electric walls, clean water, voice water wash and other smart toilets to iterate new products for users Bring a better smart life experience. In this 618 shopping festival, defending performance is remarkable. Its sales volume increased by 117% compared with the same period of last year, ranking first among domestic brands.
Haier intelligent sweeping robot always adheres to the concept of science and technology service life as the core, and has successively launched sweeping robots, humanoid robots, fish tank robots and other intelligent interactive products, and has initially established a family service ecosystem under the Internet of Things to provide consumers with home cleaning. , parent-child education, intelligent interaction and many other services. In this e-commerce wars, Haier intelligent floor sweeping robot sales increased by 88% over the same period of last year. The sales volume increased by 135% compared with the same period of last year. The unit price of customers increased by 25%.
In the field of consumer PCs, the Haier PC Tianyue S7 ranks first in the Jingdong Hot List. The sales volume of notebooks has increased by 50% year-on-year, and mini continues to capture the industry's top position. Sales of smart butler smart lighting products increased by 46% over the same period last year. %, The growth rate ranks the top three in the field of smart lighting smart bath. In addition, Haier smart connected platform smart education, medical, commercial, KKC and other small micro also achieved good results in this 618 shopping section.
618 Carnival continues. Haier's smart connected platform will continue to build its brand and will continue to innovate. It will bring better smart home life experience to consumers. An interconnected ecosystem built by Haier Smart Connect Platform, It will also become more and more perfect under the unremitting efforts and pursuit of various minors, and will continue to open up a new picture of smart life under the Internet of Things.
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